Senior Media Planner
Description
ABOUT US:
We are a marketing company on a mission for more!
At DS+CO, we believe in provoking progress. We’re rooted in curiosity and human-driven ideas that deliver results—combining research and analysis with our passion for developing brands that truly connect.
ABOUT THE ROLE:
We’re looking for a strategic and results-driven Senior Media Planner to develop and execute high-impact media campaigns across both traditional and digital channels. In this role, you’ll collaborate with senior media staff and account teams to craft media plans that align with client goals and campaign objectives. You’ll play a key role in optimizing media buys to maximize performance, ensuring campaigns are data-driven, innovative, and tailored to key performance indicators (KPIs).
The ideal candidate is:
- A strategic thinker who can develop media plans that align with client objectives and drive results.
- An effective presenter with the ability to communicate media strategies and insights clearly to clients and internal teams.
- Passionate about media and marketing, staying informed on industry trends and emerging platforms.
- Results-driven and self-motivated, taking ownership of campaigns and continuously optimizing for success.
- A collaborative team player who works seamlessly with account teams, media buyers, and stakeholders.
- Highly organized and able to prioritize effectively, managing multiple projects and deadlines with ease.
- Detail-oriented, ensuring accuracy across media plans, budgets, and execution.
- Adaptable and resilient, thriving in a fast-paced environment with shifting priorities and new challenges.
At DS+CO, we value the skills that define the future of work—AI/Digital Literacy, Critical Thinking, Self-Management, Data Analysis, Creativity, and Leadership. We’re looking for team members who embrace these capabilities and bring them to life in their work.
KEY RESPONSIBILITIES:
- Lead the development and management of media campaigns across all traditional and digital channels.
- Strategize and execute media plans that align with client goals and campaign objectives.
- Present media plans and strategies to clients and internal teams with confidence and clarity.
- Support media buying execution across both digital and traditional tactics as needed.
- Negotiate media buys on behalf of clients and the agency to secure optimal placements and rates.
- Analyze campaign performance and provide actionable insights, reports, and growth opportunities to clients.
- Conduct research and provide strategic recommendations to support account service teams and new business initiatives.
- Identify emerging opportunities and recommend new media channels to senior media staff and account teams.
- Stay ahead of industry trends, presenting innovative media solutions to agency stakeholders.
- Oversee media budgets and provide billing guidance to ensure accuracy and efficiency.
- Mentor and train junior staff, supporting their growth in planning, buying, and billing functions.
Requirements
- At least 3 years of media planning and buying experience, with demonstrated growth in responsibilities
- Proficiency in the following platforms: Google Ads, Google Marketing Platform, Search Ads 360, Campaign Manager, Google Analytics, Strata, Meta
- Bachelor’s degree in a related field or the equivalent combination of education and experience is preferred
- Solid understanding of media planning concepts, tools, and audience targeting
- Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment
- Advanced Microsoft Excel skills required
- Strong written and verbal communication skills with a keen attention to detail
- Collaborative team player with experience solving business challenges and providing actionable recommendations
WHY DS+CO?
We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and connection and creating spaces where everyone is heard and respected.
PERKS AND BENEFITS:
- Flexible hybrid work environment
- Comprehensive benefits to meet your needs
- Progressive PTO that allows you to take the time you need when you need it
- Professional development opportunities to keep you growing
- Diversity, equity, and inclusion learning and support for everyone
- Opportunities to create an impact in the communities we serve
FAIRNESS & INCLUSION
At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.
Learn more about us at our website !
Average salary estimate
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At DS+CO, located in the charming town of Victor, New York, we’re on the lookout for a passionate and strategic Senior Media Planner to join our dynamic team. As a pivotal member of our marketing company, you’ll be at the forefront of developing and executing impactful media campaigns across both traditional and digital channels. Collaboration is key here; you’ll work closely with senior media staff and account teams to craft media plans that not only align with client goals but also promote innovation and performance. In this role, your analytical mindset will shine as you optimize media buys and ensure that all campaigns are data-driven, tailored to key performance indicators, and results-oriented. We want someone who thrives in a fast-paced environment, can comfortably manage multiple projects, and enjoys presenting media strategies with clarity and confidence. If you have a solid understanding of media planning concepts and tools like Google Ads, Google Analytics, and others, along with a degree in a related field and at least three years of media planning and buying experience, then you could be the perfect fit! At DS+CO, we value creativity, critical thinking, and leadership. Join us and bring your passion for media and marketing to help brands connect in meaningful ways while growing both personally and professionally within a supportive environment focused on diversity and inclusion.
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DS+CO is a women-owned marketing company specializing in designing and executing creative, intelligence-driven solutions to complex business challenges. Based in Rochester and Buffalo, NY, we provide marketing, advertising, public relations, digit...
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