Marketing Lead, China

About Eight Sleep

Eight Sleep is the world’s first sleep fitness company. Our mission is to fuel human potential through optimal sleep. We use innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody—changing the way people sleep forever and for the better. 

With our flagship product, the Pod, we are addressing critical sleep issues such as temperature regulation, bed elevation, snoring reduction, and the wake-up experience. Hundreds of thousands of customers around the world sleep better every night thanks to the Pod.

But we’re just getting started. We’re committed to developing more groundbreaking products to tackle additional sleep problems, changing the role sleep plays in our lives forever. We’re excited about the journey ahead and the impact we can make as we continue to innovate and expand our offerings to fulfill our mission.

We are backed by leading Silicon Valley investors like YC Combinator, Founders Fund, Valor, and Khosla Ventures, and we have been recognized as one of Fast Company’s Most Innovative Companies in 2018, 2022, and 2023.The Pod was also recognized two years in a row by TIME's “Best Inventions of the Year.” We currently sell the Pod in over 30 countries, including United States, Canada, the United Kingdom, Europe, Australia, Mexico and the UAE.

Before you apply

Eight Sleep is an intense environment: we’re demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. Our dedication, drive, and intensity rival those of Olympic athletes. At Eight Sleep, we have Kobe Bryant’s mamba mentality - we always aim to be the best 1% of what we do. If you’re looking for a 9-5, this is not for you. If you want to be challenged and pushed harder than ever before, we invite you to apply.

The role

We are looking for a data-driven Marketing Lead to join our International Marketing team, leading Eight Sleep’s expansion in the Chinese market. This role will work closely with all company stakeholders and external partners to successfully lead the brand in China. This is a high-impact role within the organization, with the opportunity to oversee one of the highest potential revenue markets globally. You will report directly to our Director of International and Partnerships.

This role will be based in Hong Kong, Shanghai, Shenzhen or California.

How you’ll contribute

• Lead Eight Sleep’s performance in China, owning commercial results and budget

• Spearhead brand and messaging localization in China, creating local relevance based on global brand standards

• Conduct market and competitor research, translating insights into actionable business strategies

• Build and oversee an optimal Chinese marketing mix strategy, which includes paid media, key opinion leaders, in-platform e-commerce advertising, editorial and partnerships

• Carefully analyze marketing and e-commerce performance, evaluate and interpret key performance indicators (KPIs), and work closely with internal and external stakeholders to continuously optimize initiatives for greater efficiency

• Champion the local market insights, opportunities, learnings, and results to key leadership stakeholders

What you need to succeed

• 5+ years of proven track record leading B2C businesses in China

• Wide knowledge of Chinese e-commerce and marketing ecosystem, including key growth levers across superstores and social channels

• Strong analytical skills, processing and converting data into actionable insights

• Highly effective written and verbal communication skills in English and Mandarin

• A sense of urgency and organization, with the ability to work cross-functionality managing multiple resources with ease, keeping projects on track, and meeting deadlines without compromising quality

• Excitement about the opportunity to build a fast-growing brand into an iconic company. A strong, proactive communicator with a can-do, positive attitude, and a strong desire to get things done.

• An interest in the health and wellness space, particularly sleep

• MBA or consulting experience is preferred

Why join Eight Sleep?

Innovation in a culture of excellence

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments and aim for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.

Your own Pod - and other great benefits

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us, you’ll get your own Pod, along with other benefits