Outreach Team Lead

As an Outreach Team Lead at ELVTR, you will oversee a team of five sourcing specialists, focusing on identifying and reaching out to potential instructors. Your responsibilities will include developing and optimizing outreach strategies on LinkedIn and email, creating personalized messaging sequences, and using automation tools to enhance engagement while ensuring high deliverability rates. You'll collaborate with other departments to align outreach efforts with instructional needs, continuously refine processes, and report on performance metrics to drive improvements.

To thrive as an Outreach Team Lead at ELVTR, a strong background in B2B outreach and prospecting, especially via LinkedIn and email, is essential. Experience in sales development roles, particularly with SDR-level outreach, will be beneficial. Familiarity with LinkedIn Sales Navigator and email automation tools is expected. Being adept at crafting compelling outreach messages, understanding email deliverability, and possessing excellent communication skills will also contribute to your success in this role.

The Outreach Team Lead position at ELVTR is unique as it focuses more on sales development and outreach strategies rather than traditional recruiting. This role requires expertise in identifying high-quality prospects and crafting personalized outreach messages rather than just filling vacancies. You’ll be using your sales acumen to engage with potential instructors, leading the effort to build a team of world-class educators instead of conducting general recruitment.

In your role as Outreach Team Lead at ELVTR, you'll utilize a variety of tools to enhance your outreach efforts. This includes LinkedIn Sales Navigator for prospecting, email outreach automation tools to streamline your campaigns, and HubSpot for managing your communications. Additionally, experience with generative AI tools will help you craft personalized messages at scale and optimize your outreach strategies, ensuring your team remains at the forefront of effective engagement.

At ELVTR, the Outreach Team Lead position offers significant growth opportunities within the company. As you lead and optimize teams to enhance instructor outreach, there is potential for advancement into higher leadership roles. You will also have the autonomy to test new tools and strategies, fostering innovation and personal development in your career. The fast-paced and dynamic environment is designed to encourage continuous learning and professional growth.

When answering this question, highlight specific strategies you've used for LinkedIn prospecting, such as how you identify potential leads, craft personalized messages, and track engagement. Share your familiarity with tools like LinkedIn Sales Navigator and how you've successfully turned leads into productive conversations.

Discuss techniques you've employed for message optimization such as personalizing outreach based on the prospect's profile, A/B testing different subject lines or messages, and adjusting your approach based on analytics. Mention how you use feedback and performance metrics to refine your communication strategies.

Share your experience with various outreach automation tools— like HubSpot or email marketing software—and discuss how you've used them to streamline processes. Emphasize your understanding of striking a balance between automation and personalized communication to maintain engagement.

Explain your approach to dealing with rejection or non-responses, emphasizing resilience and continuous learning. Discuss your strategy for following up with leads or adjusting your outreach tactics based on the feedback received.

Be prepared to share a specific case study where your outreach strategy led to measurable success. Discuss the steps you took, what tools you used, and the outcome of the campaign. Highlight any metrics that demonstrate the effectiveness of your approach.

Answer by detailing how you envision leading a team, include aspects like setting clear goals, providing support and resources, fostering a collaborative atmosphere, and ensuring open communication. Emphasize your commitment to coaching and developing your team members' skills.

Discuss any specific generative AI tools you have experience with, explaining how you have utilized them to enhance your outreach efforts. Focus on successful applications like scaling personalized messages while maintaining efficiency in your campaigns.

Explain your process for tracking outreach metrics such as open and response rates, and how you analyze this data to refine your outreach strategies. Mention using tools and reporting frameworks that help you communicate performance to stakeholders.

Share your passion for outreach, whether it's the thrill of connecting with potential talent or creating impactful learning experiences. Demonstrating a personal connection to the role will show your genuine interest in excelling as an Outreach Team Lead at ELVTR.

Discuss the methods you use to stay updated, like following industry leaders, joining professional networks, attending webinars, or continuous learning. Emphasize your commitment to enhancing your skills and adapting to changes in outreach techniques and technologies.