E-Commerce Account Specialist

The E-Commerce Account Specialist at Essity is primarily responsible for supporting the growth strategy and executional roadmap tailored to drive sales and enhance search performance across prioritized customers. This includes partnering with sales, marketing, and operations to ensure alignment with business strategies and assist in executing product merchandising, promotions, and analytics initiatives vital for customer success.

To qualify for the E-Commerce Account Specialist position at Essity, candidates should possess a Bachelor's degree in Administration, Marketing, or a related field, coupled with at least 5 years of experience in the E-commerce sector. Proficiency in English, strong analytical skills, and the ability to work collaboratively with diverse teams are also essential for success in this role.

As an E-Commerce Account Specialist, you play a crucial role in building and nurturing long-term relationships with selected customers. By collaborating with the local sales team, you ensure a consistent approach from Essity and represent the E-commerce perspective, fostering trust and understanding that ultimately drives success and growth in those partnerships.

Analytics are foundational to the E-Commerce Account Specialist role at Essity as they guide decision-making and enable data-driven strategies. Utilizing analytic tools to extract online shopper insights helps shape personalized proposals and strategies, ensuring that the company meets customer needs and adapts effectively in the dynamic E-commerce environment.

Essity is committed to providing a collaborative and open atmosphere that empowers employees to grow and be challenged. With a focus on innovation and positive change, employees are valued and encouraged to contribute towards the company's mission of improving well-being for individuals and society at large.

To drive E-commerce sales effectively, I would analyze market trends and customer behavior using data analytics tools and align promotional strategies with customer needs. Working collaboratively with sales and marketing teams ensures that our goods are effectively marketed and merchandised, leading to increased sales and customer satisfaction.

Collaboration with multidisciplinary teams is crucial to achieving common goals. I prioritize clear communication, actively listen to varying perspectives, and ensure that everyone is aligned on the objectives. This creates a cohesive strategy that combines different expertise leading to successful outcomes.

My experience with E-commerce analytics tools involves utilizing platforms that help monitor shopper behavior and campaign performance. I've worked with analytics that track key performance indicators (KPIs), measure consumer engagement, and identify areas for improvement, informing strategic decisions that drive results.

In the role of an E-Commerce Account Specialist, I would focus on key performance indicators such as sales growth, conversion rates, customer retention rates, and return on marketing investments (ROMI). Tracking these metrics helps in evaluating the effectiveness of strategies and making informed adjustments.

I prioritize tasks based on urgency and alignment with strategic goals. Utilizing project management tools allows me to organize initiatives effectively. Regular communication with stakeholders ensures everyone is aligned and tasks are executed timely, ultimately benefiting our E-commerce performance.

Handling customer objections effectively requires empathy and understanding. I listen actively to customers' concerns and provide data-backed solutions to demonstrate the value of our offerings. Building rapport helps foster trust, making customers more likely to accept proposed solutions.

To stay current with E-commerce trends, I regularly read industry publications, participate in webinars, and engage with professional networks. Additionally, I keep an eye on competitor strategies and consumer behavior trends to adapt and modify our approach accordingly and keep offerings relevant.

Ensuring alignment with Essity's broader goals involves constant collaboration with various teams within the organization, regular participation in strategy meetings, and keeping communication channels open. This alignment allows E-commerce initiatives to reinforce Essity's mission of breaking barriers to well-being.

In a previous role, I led a comprehensive digital marketing campaign that leveraged customer insights to optimize our promotional strategies. By focusing on customer preferences and utilizing data analytics, we saw a 30% increase in conversions and improved customer engagement, which underscored the effectiveness of our collaborative approach.

Essity's commitment to well-being and innovation sets it apart in the E-commerce landscape. The company's focus on improving the quality of life for its consumers, coupled with a collaborative work environment that encourages employee empowerment, fosters a culture of excellence that resonates well with customers and sets us ahead in the market.