Account Based Marketing Specialist (ABM)

The Account Based Marketing Specialist at eVisit is responsible for developing and implementing tailored ABM strategies, defining account-specific campaign strategies based on intelligence and persona insights, and delivering personalized messaging. The role also involves collaborating with sales on campaign goals and using HubSpot for campaign management and performance monitoring.

eVisit seeks candidates with 3-5 years of experience developing marketing strategies, expertise in evaluating marketing campaigns, and the ability to conduct account research for driving ABM strategies. Strong communication skills and experience with ABM tools are crucial for this position.

eVisit measures the success of Account Based Marketing campaigns by monitoring engagement metrics such as account engagement scores, pipeline influence, conversion rates, and reporting on the pipeline contributions and ROI for account-level campaigns.

While experience in the virtual care and telehealth space is ideal for the Account Based Marketing Specialist at eVisit, it is not a required qualification. eVisit is open to candidates who possess the necessary marketing skills and creativity.

An Account Based Marketing Specialist at eVisit should have experience with a multitude of ABM tools and software, particularly HubSpot, as it plays a crucial role in campaign management, workflow setup, targeting, and automation.

When answering this question, focus on specific examples of previous ABM strategies you've developed and their outcomes. Highlight your ability to conduct account research and target high-value accounts effectively, showcasing any tools or software you used to facilitate this.

Use the STAR method (Situation, Task, Action, Result) to describe your marketing campaign. Clearly outline your role, the objectives, the specific actions you took, and the measurable results that demonstrate the campaign's success in terms of engagement and ROI.

Discuss your approach to ranking accounts based on tier categories, the criteria you use for segmentation, and how you align your strategies with sales goals and customer insights. Show your analytical skills here.

Talk about specific functionalities you've used within HubSpot, like campaign creation, monitoring engagement, or setting up automation. Emphasize your ability to leverage such tools to enhance marketing effectiveness.

Explain your project management skills and time-management strategies. Provide an example of a situation where you successfully met a tight deadline while maintaining quality and effectiveness.

Discuss the metrics and insights you track to create audience segments. Highlight any tools or methodologies that help you deliver personalized messaging tailored to specific audience needs.

Share your strategies for fostering communication and collaboration among various teams, such as marketing, sales, and customer success. Provide examples showing your approach in a project setting.

Discuss innovative campaigns you've created that resonated well with your target audience or implemented unique outreach strategies. Emphasize any creative storytelling methods you’ve used across digital platforms.

Talk about your commitment to professional development through reading industry publications, attending webinars, and being part of marketing forums. Show your proactive approach to leveraging these trends in your strategies.

Express your genuine interest in eVisit's mission in the telehealth space and how it aligns with your professional goals. Show enthusiasm for contributing to eVisit's growth and utilizing your skills in a meaningful way.