Senior Manager, Marketing Optimization & Experience

The Senior Manager, Marketing Optimization & Experience at Figure8 is pivotal in driving customer engagement through various strategies. Key responsibilities include developing a CRO strategy using A/B testing, enhancing UI/UX across digital platforms, executing SEO/SEM strategies for visibility, creating a marketing sales attribution system, and leading advanced segmentation for personalized customer communications. This role focuses heavily on leveraging data insights, particularly through the use of AI, to improve overall user experiences and optimize the marketing funnel.

To succeed as a Senior Manager, Marketing Optimization & Experience at Figure8, candidates should have at least 7 years of experience in digital marketing, emphasizing CRO, SEO/SEM, and UI/UX. Familiarity with web analytics tools such as Google Analytics and a strong grasp of testing methodologies like A/B testing are essential. Additional expertise in CRM and database segmentation, along with a background in AI-driven data analysis, will set candidates apart for this dynamic and influential role.

The Senior Manager, Marketing Optimization & Experience plays a crucial role in driving revenue growth at Figure8 by refining marketing strategies and enhancing customer journeys. By developing effective CRO strategies, optimizing digital experiences, and implementing robust marketing attribution systems, this position ensures that marketing investments yield maximum returns. Moreover, leveraging AI for data analysis helps in identifying high-performing channels, ultimately leading to improved marketing effectiveness and revenue generation.

In the role of Senior Manager, Marketing Optimization & Experience at Figure8, you'll utilize a variety of tools and methods, including web analytics tools like Google Analytics, A/B testing software such as Optimizely, and marketing automation platforms to optimize campaigns. Additionally, you'll leverage AI tools for detailed data analysis and insights. Your work will include optimizing user experiences through improved UI/UX practices and adopting best practices in SEO and SEM to boost online visibility.

The work environment for the Senior Manager, Marketing Optimization & Experience at Figure8 is dynamic and collaborative, with a strong emphasis on innovation and creativity. You'll work alongside cross-functional teams, engaging with marketing, sales, product, and development to align strategic initiatives. The company values diversity and encourages a supportive atmosphere for its employees, creating a perfect setting for those looking to thrive and make significant contributions in a fast-paced, high-growth environment.

When developing a comprehensive CRO strategy, it’s essential to start with thorough data analysis to identify bottlenecks in existing user flows. I leverage A/B testing and multivariate testing to gather real user feedback on different variations of web elements. Following that, I continuously monitor and analyze results, making data-driven decisions to optimize the conversion funnel ultimately. It's about combining creativity with analytical insights.

My experience with SEO has been extensive, focusing on both on-page and off-page strategies. I start by conducting keyword research to determine terms that resonate with our target audience. I ensure that website content is optimized for these keywords, and I work on enhancing site speed and mobile responsiveness. Additionally, I build backlinks through quality content and partnership outreach to improve our domain authority, always measuring success with analytics tools.

Effective A/B testing begins with defining clear hypotheses and metrics for success. I utilize tools such as Optimizely to create variations and ensure a statistically significant sample size. Continuous monitoring is crucial, and I analyze results meticulously to determine the winning variant. Transparency in results sharing with stakeholders is also vital for informed decision-making moving forward.

To ensure effective collaboration between marketing and sales teams, I advocate for regular communication and shared goals. Coordinating joint meetings and updates helps ensure that both teams are aligned on campaigns and metrics. Additionally, using shared platforms for data and reporting fosters a more unified approach, allowing both teams to understand each other's perspectives and objectives, which ultimately enhances our strategies.

Data analysis is at the core of my marketing optimization efforts. It informs every decision I make, from identifying trends and user behavior to optimizing campaigns for better ROI. I utilize advanced analytics tools to derive actionable insights, ensuring we prioritize high-impact strategies. By continuously monitoring performance, I can pivot quickly when necessary, ensuring that our marketing efforts are always focused on delivering the best results.

One notable UI/UX improvement I implemented involved redesigning a key landing page based on user feedback and heat map data. By simplifying the navigation and enhancing the visual appeal, we enhanced the user experience significantly. Post-implementation, we saw a 25% increase in conversion rates, validating the changes made. This experience taught me the importance of user-centered design.

Managing a marketing sales attribution system involves meticulous organization and reliable data tracking. I ensure that all marketing channels are tracked accurately, allowing for comprehensive analysis of campaign performance. Utilizing tools that facilitate multi-touch attribution helps attribute revenue correctly across the funnel. Regular reviews of attribution data enable us to identify high-performing campaigns, optimize resource allocation, and continuously improve our marketing strategy.

When faced with low-performing marketing campaigns, my approach is analytical. I conduct a thorough review of performance metrics to identify issues and involve my team in brainstorming solutions. Sometimes, a slight tweak in messaging or targeting can yield different results. Additionally, I leverage insights to adjust future campaigns based on what didn’t work, transforming failures into learning opportunities.

I have extensive experience utilizing AI tools to enhance marketing strategies, particularly in data analysis and user segmentation. Tools like predictive analytics can help anticipate customer behavior and personalize offerings effectively. Additionally, I've used AI chatbots to improve customer interaction and satisfaction rates. The key is to integrate AI seamlessly into existing strategies to leverage its full potential while keeping human interaction at the forefront.

Success in the role of Senior Manager, Marketing Optimization & Experience hinges on a blend of analytical skills, creativity, and collaborative leadership. It’s crucial to have a deep understanding of both user behavior and marketing principles while being adaptable to change. Building relationships with cross-functional teams and fostering an environment that encourages experimentation and feedback will be vital in driving optimization initiatives forward, ultimately achieving business goals.