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Creative Director

Mission

Finch was started by 2 friends (Nino & Steph 🙇🏾‍♂️🙇🏻‍♀️) who struggled with anxiety and depression and found self-care challenging to stick with. We decided to build Finch hoping to make self-care fun and accessible after seeing many others share similar struggles. Finch was launched in 2021, and our team is grateful to have helped over 20 million people on their mental health journeys.

Finch is profitable and we believe in responsible growth. We are a small but mighty team who are passionate about mental health.

Role summary

Join as our first Art Director to lead our team of artists and animators and do hands-on artwork themselves! We’re looking for someone who specializes in creating delightful characters in 2D but can still act as a generalist for all things creative!

Key responsibilities

  • Grow and lead an international team of artists and animators to consistently deliver high-quality creatives that users will engage with through our app, communities, marketing and merch.

  • Be hands-on with developing all types of creative assets, with a strong emphasis in creating character-driven experiences that maximize delight and personality.

  • Be a strategic thought partner in defining the long-term vision of our creatives, product, and marketing efforts.

  • Deliver thoughtful and actionable feedback that balances creative vision, speed, and business potential.

  • Obsess on improving both creative quality and efficiency. Evolve our creative pipelines with best practices, tools, frameworks and outside-the-box thinking.

  • Mentor and develop the skills and talent of our artists and animators, coaching them to success and impact.

  • Work off of high level directions to conceptualize and storyboard ideas that will transform into animated stories.

  • Strategize with how we should scale and build out our art and animation teams. Potentially take on some duties of an outsource manager.

  • Work cross-functionally with our product leads, designers, engineers, marketing folks, and cofounders.

Projects you could work on

  • How can we make our characters and world even more fun and lovable?

  • How can we create an engaging character-driven video experience in our new user flow?

  • How can we create new playful product experiences that can make daily self-care more motivating?

  • How can we efficiently scale the quality and volume of our creative pipelines for outfits, furniture, micropets, locations, GIFs, and more?

  • How can we design cool and fun merch that can promote self-care?

Requirements

  • 6+ years as an artist, lead artist, and/or art director in the game industry.

  • Demonstrated experience creating delightful and vibrant 2D characters with a passion for storytelling.

  • Set clear art direction while respecting an artist’s individual flavor, and with low ego.

  • Good creative instincts and judgment, with evidence of making strong creative calls in fluid, highly ambiguous situations.

  • Consistent track record of effectively growing and hiring artists.

  • Pragmatic about the implications and practicality of art designs that balances craft, speed, and goals.

  • Ability to create and expand existing creative pipelines, workflows, and tools for artists.

  • Excellent written and verbal communication and comfortable working with any stakeholder.

  • Passion for our mission and creating delightful product experiences and stories for users.

  • A plus if you have a strong understanding of animation or can create fun comics.

What we offer

  • Competitive salary and benefits

  • Opportunities for professional growth on a mission-driven team

  • An inclusive and diverse work environment that values innovation and creativity

What You Should Know About Creative Director, Finch Care

Are you a creative visionary ready to lead an amazing team? Mission Finch is on the lookout for a talented Creative Director to shape our brand's artistic direction! Founded by two friends, Nino and Steph, we aim to make self-care fun and accessible for everyone. Since our launch in 2021, we've already helped over 20 million individuals navigate their mental health journeys, and we’re just getting started! As our first Creative Director, you'll bring your artistic flair to the table, guiding a group of international artists and animators while also getting hands-on with creating delightful 2D characters. Your unique vision will help us develop engaging experiences that our users will love through our app and merchandise. You will collaborate closely with other departments, providing actionable feedback and insights while nurturing the creative spirit of your team. By strategizing and optimizing our creative processes, you will be pivotal in scaling our artistic endeavors to new heights. If you have 6+ years of experience in the game industry crafting vibrant characters and engaging narratives, we'd love to hear from you! Come be part of a mission-driven team that believes in the power of creativity and self-care!

Frequently Asked Questions (FAQs) for Creative Director Role at Finch Care
What are the responsibilities of the Creative Director at Mission Finch?

The Creative Director at Mission Finch will lead a talented team of artists and animators, ensuring the delivery of high-quality creative assets that resonate with users. This role involves hands-on artistry, strategic planning, and providing feedback that balances creativity with business goals. You will mentor your team, work cross-functionally with different departments, and play a vital role in evolving our creative processes and pipelines.

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What qualifications do I need to apply for the Creative Director position at Mission Finch?

To apply for the Creative Director role at Mission Finch, candidates should have more than 6 years of experience as an artist, lead artist, or art director, preferably in the game industry. A strong background in creating vibrant 2D characters, effective communication skills, and a passion for storytelling are crucial. Additionally, experience in team growth and an understanding of animation will be advantageous.

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What type of projects will the Creative Director work on at Mission Finch?

In the Creative Director position at Mission Finch, you will embark on exciting projects aimed at enhancing user engagement. This includes conceptualizing character-driven video experiences, creating lovable characters, designing playful product features for daily self-care, and overseeing the design of creative merchandise that promotes mental well-being.

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How can the Creative Director contribute to Mission Finch's mission?

The Creative Director at Mission Finch will play a pivotal role in actualizing the company's mission by creating delightful and meaningful product experiences through art. By leading a creative team, strategizing on artistic vision, and ensuring high-quality deliverables, the Creative Director will directly impact our users' self-care journeys and strengthen the Finch community.

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What is the work culture like for the Creative Director at Mission Finch?

Mission Finch promotes an inclusive and diverse work environment that values creativity and innovation. As a Creative Director, you will be part of a passionate team dedicated to mental health, where collaborative synergy, professional growth opportunities, and a supportive culture are prioritized.

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Common Interview Questions for Creative Director
Can you describe your creative process when developing new characters?

When developing new characters, I typically start with extensive research to understand the target audience and their desires. I draft initial sketches, focusing on personality traits and emotional connections, before refining them based on team feedback. Iteration is key to ensuring the characters resonate effectively with users.

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How do you handle feedback from team members or stakeholders?

I embrace feedback as an essential part of the creative process. I welcome diverse opinions and often encourage discussion to refine ideas. My goal is to merge constructive critiques with the original vision, ensuring that the best ideas come to fruition while fostering a collaborative environment.

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What strategies do you use to mentor junior artists?

To mentor junior artists, I focus on personalized guidance, providing constructive feedback on their work while encouraging them to explore their unique styles. I also implement regular check-ins and workshops to enhance their skills and confidence, ensuring they feel supported in their artistic journeys.

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How do you prioritize projects and manage your time effectively?

I prioritize projects by assessing their alignment with our mission and overall impact. I create a structured timeline, breaking down larger tasks into manageable segments, ensuring deadlines are met without compromising quality. Regular team check-ins help to keep everyone aligned and accountable.

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What experience do you have with scalable creative processes?

In my previous roles, I developed scalable creative processes by establishing structured workflows and adopting efficient tools for project management. I focused on refining our pipelines to enhance productivity, allowing the team to increase output without sacrificing creative integrity.

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Can you provide an example of a successful character design project you've led?

One successful character design project I led involved creating a diverse range of characters for a mobile game. My team and I conducted audience surveys to understand preferences, leading to designs that were not only visually appealing but also narratively engaging, which significantly enhanced user engagement.

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How do you maintain a balance between creative vision and business goals?

Balancing creative vision and business goals requires open communication with stakeholders. I ensure that my creative direction aligns with business objectives while being open to adjustments that could enhance overall success. This approach fosters a collaborative atmosphere where creativity can flourish alongside business needs.

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What techniques do you use to spark creativity within your team?

I like to spark creativity through brainstorming sessions, where all ideas are welcomed, followed by workshops or retreats that encourage out-of-the-box thinking. Incorporating elements like playful challenges and cross-team collaborations also ignites innovation.

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How do you keep up with trends in design and animation?

I keep up with trends by following industry leaders on social media, attending relevant workshops and conferences, and reviewing design publications. I also encourage my team to share insights and inspirations, fostering a culture of continuous learning and adaptation.

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What inspired you to work in the field of creative direction?

My inspiration for working in creative direction came from a lifelong passion for storytelling through art. I believe in the transformative power of creativity, particularly in enhancing user experiences. Leading a team to channel this passion into impactful work is what drives me every day.

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401K Matching
Paid Time-Off

Finch is reimagining how to make daily self care feel rewarding and fun! We are a small team passionate about mental health with a mission to make everyone in the world feel happier and more supported each day. Our team is 100% remote.

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Full-time, remote
DATE POSTED
January 20, 2025

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