Senior Marketing Manager

The Senior Marketing Manager at Finch will spearhead brand strategy, develop and execute innovative marketing campaigns, and identify key cultural moments to generate excitement around the brand. This role also involves managing creative operations and supporting brand partnerships that align with our mission. A focus on collaboration with our social and community teams to enhance brand impact is essential.

To qualify for the Senior Marketing Manager role at Finch, candidates should have at least 6 years of experience in brand marketing, partnerships, or related fields. Demonstrated success in executing marketing campaigns that boost awareness and engagement is essential, alongside excellent communication and project management skills.

Finch prides itself on fostering an inclusive and diverse work environment that values innovation and creativity. As a small but dynamic team, we emphasize collaboration, support each other's growth, and are passionate about making self-care enjoyable and accessible. You’ll be surrounded by individuals dedicated to mental health and well-being.

In the Senior Marketing Manager role at Finch, you'll lead efforts to identify and activate partnerships with mission-driven companies and influencers. Your expertise in brand marketing will help expand Finch’s reach while ensuring these collaborations align with our core mission and values.

Finch is unique not just because of our mission to promote self-care, but also due to our startup culture where creativity and strategic execution thrive. As a Senior Marketing Manager, you will have the opportunity to shape a brand that is both category-defining and beloved by our users, all while working within a passionate team dedicated to making a real difference.

It's valuable to share your personal connection to self-care or mental health initiatives when answering this question. Discuss how Finch's mission resonates with you and the specific ways your experiences align with their goals, highlighting your desire to contribute positively.

When answering this, focus on the campaign's objectives, execution, and measurable results. Discuss the skills you utilized, how you engaged your audience, and what you learned from the experience, which can be applied to the Finch brand.

Mention specific sources you utilize, such as industry blogs, social media platforms, and relevant events. Emphasize how you analyze these trends to inform your marketing strategies and adapt campaigns to connect with contemporary conversations effectively.

Share specific examples of partnerships you have built, focusing on the strategy behind each collaboration. Discuss how you define success metrics to assess the effectiveness of these partnerships in driving brand awareness and customer engagement.

To answer this, describe your project management techniques, like setting priorities, using tools for organization, and keeping open lines of communication within your team. Illustrate how these methods have led to the successful execution of multiple projects in fast-paced environments.

Outline your step-by-step approach, starting from market research and defining target audiences to crafting the message and choosing the right channels. Highlight collaboration with team members and the importance of reviewing results post-launch.

Discuss how marketing plays a crucial role in storytelling and building community. Emphasize that effective marketing can enhance engagement with Finch's mission and foster a deeper connection with users, encouraging a positive dialogue around self-care.

Here, you can showcase your ideas by suggesting potential campaigns or partnerships that could tap into current trends. Articulate how these strategies reflect both Finch's identity and the evolving landscape of self-care.

Highlight your focus on key performance indicators, such as engagement rates, conversion metrics, and audience growth. Discuss how analyzing data helps inform future strategies and maximize engagement with Finch’s audience.

Talk about Finch's unique approach to self-care, emphasizing user engagement and the platform's accessibility. Mention your views on how the company's mission-driven agenda and community focus differentiate it within a crowded market.