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Field Marketing Manager

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Findem is HR 2.0. We’re a fast-growth startup with an ambitious vision and the technology to back it up. Our People Intelligence platform uses AI and machine learning to provide critical solutions for talent acquisition and people analytics functions. With the deep insights that our platform provides, companies can build more engaged and diverse teams, and close their talent gaps faster. We have an amazing opportunity to establish ourselves as leaders in this space, and we need strong advocates to help us achieve that goal.

We’re backed by top-tier investors, including Wing Venture Capital—the same firm that backed Snowflake, Cohesity, and Gong. Findem powers businesses across scaling, pre-IPO, and publicly traded companies who trust us to solve their biggest HR and Talent challenges. We have an incredibly skilled and collaborative team that values curiosity, diversity, openness, and building great experiences every day for our customers. By joining Findem, you will have the unique opportunity to help define what the future of HR looks like for every business.

We are seeking a dynamic and results-driven Field Marketing Manager to lead the planning, execution, and optimization of marketing campaigns and programs, including both virtual and in-person events. In this role, you will be responsible for increasing brand awareness, driving lead generation, enhancing prospect engagement, and accelerating pipeline growth.

The ideal candidate will have a proven track record of building and executing high-impact marketing programs. You will collaborate closely with sales and growth marketing to develop marketing initiatives that deliver measurable pipeline results. Strong communication skills, analytical capabilities, and a strong understanding of the marketing channels essential for success in this role. If you are proactive, highly organized, and thrive in a fast-paced environment, we’d love to hear from you.

Responsibilities:

Event Planning & Execution: Plan, manage, and execute high-impact virtual and in-person events, including trade shows, roundtables, executive briefings, and webinars, to engage prospects and generate leads.
Campaign Development: Plan and manage marketing programs from concept to post-event follow-up, including list development, prospect outreach, event execution, data uploads, and post-event nurtures.
Lead Management & Nurturing: Collaborate with sales operations and marketing automation teams to ensure seamless lead flow, scoring, and follow-up processes.
Revenue Alignment: Work closely with sales teams to ensure targeted marketing programs align with business objectives and support revenue goals.
Content Development & Messaging: Collaborate with content and product marketing teams to create compelling marketing content, including event promotions, sales enablement materials, and post-event follow-up strategies.
Performance Analysis & Optimization: Measure campaign effectiveness using data-driven insights and refine marketing strategies to maximize ROI and pipeline impact.
Budget Management: Manage and optimize the field marketing budget, ensuring effective allocation of resources to achieve program goals.
Stakeholder Collaboration: Collaborate cross-functionally with marketing and sales teams to align and deliver impactful campaigns and initiatives
Travel & On-Site Event Management: Be willing to travel to key events and customer engagements as needed to ensure successful execution and stakeholder alignment.

Requirements:

Proficient in marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).Strong writing and presentation skills
Excellent collaborative abilities, with a proven track record of cross-functional success.
Exceptional interpersonal and communication skills, with the ability to build strong cross-functional relationships.
Strong project management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
4+ years experience in B2B field marketing or event marketing
Demonstrated experience in planning and executing both live and digital marketing activities, including trade shows, virtual events, ABM, and email nurture campaigns
Experience with a variety of marketing channels and tactics to drive attendance and engagement

Findem Glassdoor Company Review

4.3

Findem DE&I Review

4.4

CEO of Findem

Hariharan Kolam

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Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Field Marketing Manager, Findem

Join Findem as a Field Marketing Manager and be part of a pioneering company revolutionizing HR with our cutting-edge People Intelligence platform. At Findem, we believe in harnessing the power of AI and machine learning to provide unmatched solutions for talent acquisition and people analytics. As our new Field Marketing Manager, you will play a pivotal role in enhancing our brand awareness and driving lead generation through engaging marketing campaigns and events. Whether it’s executing virtual trade shows or in-person webinars, your ability to create impactful campaigns will help accelerate our growth in the HR tech space. We're backed by notable investors, and we’re just getting started! The ideal candidate will bring a minimum of four years of experience in B2B field marketing, demonstrating a flair for orchestrating high-impact events and marketing initiatives. You will collaborate closely with our sales and growth marketing teams to develop programs that deliver measurable results, ensuring our efforts align perfectly with our business objectives. Strong communication skills, analytical acumen, and a proactive attitude will be essential for this role in our dynamic and fast-paced environment. If you’re ready to contribute to defining the future of HR while having a blast at work, we invite you to explore this exciting opportunity with us at Findem.

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Findem

What are the main responsibilities of the Field Marketing Manager at Findem?

As a Field Marketing Manager at Findem, you will oversee a variety of responsibilities, including planning and executing impactful marketing campaigns and events. You'll be tasked with managing both virtual and in-person events, developing compelling marketing content, and collaborating with sales teams to ensure alignment with business objectives. Your role will focus on driving lead generation, enhancing prospect engagement, and optimizing marketing strategies based on data-driven insights.