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Content & Web Specialist

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone.



In this role, you will develop, manage and optimise high-quality content to drive engagement with Flare across multiple audiences including employees, employers and partners.


This role is ideal for creative, organised content & web specialist who thrives in a fast-paced, collaborative environment and is passionate about creating, managing, and optimising content across various platforms to align with a brand's messaging and goals. If youʼre ready to make an impact in a highly innovative market, we invite you to apply for the role of Content & Web Specialist.


How you'll make an impact


Content strategy: Collaborate with teams to develop a content strategy that supports marketing, SEO, brand, and sales objectives.

Content creation, revision and distribution: Develop and distribute various types of content, such as articles, blog posts, social media updates, videos across multiple platforms and channels.

Sales enablement: Design and deploy compelling sales enablement materials including print collateral, research reports, interactive web tools, event content, product demos and on-demand video.

CMS management: Manage and update web content, ensuring our marketing and public sites remain current and user-friendly.

SEO optimisation: Ensure content is optimised for search engines to improve visibility and reach.

Website management support: Partner designers and developers and the Growth & Performance Manager to deliver new pages and functionality.

●Analytics and performance: Analyse content performance metrics to determine what resonates with the audience and optimise future content.

 

What weʼre looking for


●Web and content experience, preferably in B2B, or in a high-growth technical startup environment

●Demonstrated success creating, managing, and optimising content across various platforms to align with a brand's messaging, goals and audience

●Proven experience managing marketing websites include CMS ownership

●Curiosity for performance outcomes and energy for making iterative improvements to content on an ongoing basis

●A keen eye for detail with extremely high quality standards, excellent communication skills, both written and verbal

●Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities


Our Culture & Benefits 

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.  

🎥 See what it's like to work at MYOB and what we're all about.


🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! 

🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 

🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 

🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! 

🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 

🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 


We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.  


MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!  Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB.  So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!

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Average salary estimate

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What You Should Know About Content & Web Specialist, MYOB

Join the vibrant team at Flare as a Content & Web Specialist! Based in sunny Sydney, Australia, Flare is revolutionizing the workplace with top-notch benefits and onboarding solutions. With support from MYOB and a clientele of over one million employees, we’re a dynamic and diverse crew of 100+ individuals working to improve the world of work for everyone. In your role, you’ll be the driving force behind crafting and optimizing engaging, high-quality content that speaks to our audience - employees, employers, and partners alike. If you have a flair for creativity and organization, and you thrive in fast-paced, collaborative environments, this is your chance to shine. We’re looking for someone who can develop innovative content strategies, create compelling articles, blog posts, and manage our web content effectively. You’ll also play a vital role in sales enablement, e.g., designing engaging materials and supporting our web management efforts. Breathe life into content with your SEO knowledge and dive into analytics to see what clicks with our audiences. At Flare, your work truly matters, and we want you to drive engagement while aligning our content with branding and marketing goals. If you’re ready to make a significant impact in an innovative landscape, don’t hesitate to apply for the Content & Web Specialist position!

Frequently Asked Questions (FAQs) for Content & Web Specialist Role at MYOB
What responsibilities does a Content & Web Specialist at Flare have?

As a Content & Web Specialist at Flare, you’ll be responsible for developing content strategies that align with marketing and sales objectives, creating and distributing a variety of content types, managing web content using a CMS, and ensuring that all content is optimized for SEO to boost visibility. You'll also analyze performance metrics to refine future content, making sure it resonates with employees, employers, and partners.

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What qualifications are needed for the Content & Web Specialist position at Flare?

To excel as a Content & Web Specialist at Flare, candidates should have experience in web and content management, preferably in a B2B or startup environment. Exceptional written and verbal communication skills, a detail-oriented mindset, and strong project management abilities are crucial. Familiarity with SEO best practices and CMS ownership experience will also be beneficial for this role.

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How does Flare support employee growth as a Content & Web Specialist?

Flare greatly values professional development and supports employee growth through various means. As a Content & Web Specialist, you'll have access to in-house training, conference attendance, and platforms like LinkedIn Learning to foster your learning journey. Additionally, Flare encourages a collaborative culture where your ideas can shine and contribute meaningfully to the team's growth.

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Is Flare committed to diversity within the Content & Web Specialist role?

Absolutely! Flare is an equal opportunity employer that champions diversity and inclusivity. They value 'Culture Add' candidates who enrich their workplace culture rather than conforming to the status quo, encouraging individuals from all backgrounds to apply for the Content & Web Specialist role regardless of whether they meet every single requirement.

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What is the work culture like for a Content & Web Specialist at Flare?

The work culture at Flare is vibrant, collaborative, and innovative. As a Content & Web Specialist, you’ll be part of a team where opinions are valued, and new ideas are encouraged. Providing a flexible work environment, Flare promotes a culture where your contributions can make a real difference, allowing you to thrive both personally and professionally.

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Common Interview Questions for Content & Web Specialist
Can you describe your process for developing a content strategy?

When developing a content strategy, I start by understanding the target audience and their needs. Next, I collaborate with cross-functional teams to align the content with marketing and sales goals. I conduct research on industry trends and competitor analysis, set KPIs, and create a content calendar to ensure timely delivery. Flexibility to adapt the strategy based on performance metrics is also essential.

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What types of content are you most experienced in creating?

I have extensive experience in creating a variety of content, including blog posts, articles, social media updates, and sales enablement materials. My focus is on crafting engaging content that speaks directly to the audience's pain points and interests while maintaining brand consistency across all platforms.

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How do you ensure your content is SEO optimized?

I ensure my content is SEO-optimized by conducting keyword research to identify relevant terms and phrases. I strategically incorporate these keywords into headlines, subheadings, and throughout the content while ensuring that readability and audience engagement remain a priority. I also pay attention to meta tags, alt texts, and backlinks to improve search engine visibility.

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Can you share an example of how you analyzed content performance?

In my previous role, I regularly used analytics tools to track engagement metrics such as page views, bounce rates, and conversion rates. For example, I discovered that a specific type of blog post consistently drove traffic, so I produced more similar content while refining the underperforming pieces based on feedback and data insights to enhance engagement.

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How do you manage competing priorities while working on multiple content projects?

I prioritize my workload by assessing deadlines and project impact. Using project management tools, I maintain a clear overview of all ongoing tasks and allocate time effectively and realistically. Communication with team members and adjusting priorities as needed is also central to ensuring project success while meeting all deadlines.

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What strategies do you employ for effective team collaboration?

For effective team collaboration, I believe in open communication and sharing ideas early in the project lifecycle. I enjoy leveraging collaboration tools to keep everyone on track, welcome feedback, and ensure that everyone's expertise is utilized. Regular check-ins and updates help maintain alignment and encourage accountability within the team.

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Discuss your experience with CMS management.

I’ve managed multiple CMS platforms and enjoyed ensuring that web content is user-friendly and up-to-date. I have experience with content creation, formatting, and optimizing site structure for an improved user experience. Quality control checks are essential to maintain high standards and ensure consistency across the site.

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How do you stay updated with the latest trends in content marketing?

I stay updated on content marketing trends by regularly following industry blogs, attending webinars, and participating in online communities. Networking with other professionals and subscribing to newsletters also helps me gather insights and understand emerging tools and strategies that can enhance my content projects.

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What do you find most rewarding about being a Content & Web Specialist?

The most rewarding aspect of being a Content & Web Specialist is the opportunity to make a real impact through content. Creating valuable resources that resonate with audiences and drive engagement motivates me. Additionally, collaborating with creative teams to bring innovative ideas to life is truly fulfilling.

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Why do you think the role of content is essential in a company like Flare?

Content plays a critical role at Flare by fostering engagement and building brand awareness. It helps educate and inform employees, employers, and partners about our solutions. Well-crafted content can address customer pain points directly, ultimately contributing to retention and conversion while establishing Flare as a thought leader in the industry.

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What do we do? We offer business management solutions. More than 50 of them, to be exact. Everything to help you with accounting, payroll, payments, retail point of sale, CRM and professional tax solutions - and more. We grow with you Once you st...

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