GTM Engineer

As a GTM Engineer at FLiiP, you will be responsible for owning the GTM Infrastructure, which includes building and maintaining integrations across various platforms including CRM and marketing automation tools. You will also automate workflows to maximize efficiency across teams, experiment with AI agents for tasks such as lead enrichment, and support outbound and account-based marketing (ABM) initiatives. Additionally, you'll build reporting systems to track performance and help continuously improve the speed and scalability of our GTM efforts.

To qualify for the GTM Engineer role at FLiiP, candidates should possess 3–6 years of experience in RevOps, MarketingOps, or SalesOps within a SaaS environment. It's essential to have hands-on experience with low-code automation tools like Zapier or Make and be comfortable working with data systems, APIs, and modern GTM tools such as Clay or Apollo. Strong communication skills and a collaborative mindset across departments are also crucial to succeed in this role.

Yes, the GTM Engineer role at FLiiP is fully remote, allowing candidates based in Canada the flexibility to work from anywhere in the country. This setup aligns with our commitment to a remote-first culture while maintaining a collaborative environment as you work with teams across marketing, sales, and customer success.

FLiiP offers a competitive compensation package, including health and insurance benefits where 50% of group plan premiums are covered. Employees enjoy a fast-paced, execution-first culture that celebrates speed and experimentation, providing a unique opportunity for personal and professional growth within a high-leverage role.

The GTM Engineer at FLiiP plays a critical role in driving company growth by enhancing our GTM systems. By automating workflows, optimizing tools, and integrating AI into processes, you will directly contribute to increasing the efficiency of our teams, enhancing our outreach efforts, and effectively monitoring the performance of marketing and sales initiatives, thereby driving revenue impact and supporting FLiiP’s ambitious growth targets.

To effectively automate workflows in a GTM stack, begin by identifying repetitive tasks across marketing, sales, and customer success teams. Utilizing low-code tools like Zapier or Make, create automations that minimize manual input and optimize data flow. It’s important to ensure every automation aligns with business objectives and provides measurable outcomes, while continuously testing and iterating for performance enhancements.

When discussing your experience with low-code/no-code platforms, be specific about the tools you've utilized, such as Zapier or n8n. Share examples of automations you've built, and how they positively impacted team productivity. Highlight your understanding of when to deploy such tools effectively and the measurable results achieved through these automations.

Discuss your hands-on experience with data integrations, emphasizing your familiarity with APIs and webhooks. Provide examples of past projects detailing how you connected various systems to streamline data flow and reporting. Highlight obstacles faced and how you resolved them to ensure efficient data communication within the GTM stack.

Measuring the impact of GTM initiatives involves setting clear KPIs aligned with business goals. Discuss the importance of using dashboards created in tools like GA4 or HubSpot to monitor campaign performance, lead generation, and conversion rates. Share your approach to regularly review these data points and adjust strategies based on findings for continual improvement.

Provide a concise yet compelling story of a specific instance where you implemented a new tool in a GTM context. Discuss the selection process, key challenges, and how you drove adoption among your team along with the tangible results it delivered in terms of process efficiency and effectiveness.

Effective communication across departments is critical, especially in a role like GTM Engineer. Detail your strategies, such as utilizing collaboration tools, regular check-ins, and clear documentation. Stress the importance of creating an inclusive environment where feedback is welcome and all team members feel engaged in the process.

Explain your understanding of attribution models in the context of GTM efforts and how they help assess the effectiveness of various marketing channels. Discuss specific models you’ve worked with and how they informed strategic decision-making, ensuring resources were allocated effectively in future campaigns.

Share your experience working with ABM strategies, focusing on how you've identified key accounts, customized outreach efforts, and tracked engagement metrics. Discuss the role of data segmentation and personalized marketing in driving account-based success in previous positions.

Staying updated on emerging tools and trends in GTM strategy is key to driving innovation. Discuss how you engage with industry publications, networks, and attend webinars or conferences. Highlight your proactive approach to experimenting with new tools to assess their potential benefits for the team and organization.

Express your insights on AI as a powerful tool for optimizing GTM operations. Discuss how you envision using AI for automating lead enrichment, predictive analytics for sales forecasting, or enhancing customer engagement. Highlight the importance of constantly iterating these AI applications to adapt to business needs and drive impact.