Director of Product PR

The Director of Product PR at Freshworks is responsible for driving awareness among CIOs and CCOs through strategic communications. This includes leading media relations strategies for our AI-powered service solutions and amplifying our partnerships with key tech firms like AWS and Microsoft. The role also entails creating unique points of view on Employee Experience and Customer Experience, as well as writing compelling content that aligns with our brand voice.

Candidates interested in the Director of Product PR role at Freshworks should have at least 10 years of experience in PR and corporate communications, ideally within the B2B and enterprise technology sectors. A strong understanding of the enterprise go-to-market motion and product development phases is beneficial. Exceptional written and verbal communication skills, along with a proactive and adaptable mindset, are essential for success in this role.

The communications strategy for the Director of Product PR at Freshworks revolves around elevating our product offerings in the customer and employee service sectors. This includes implementing always-on media campaigns, fostering media relationships with tech outlets, and translating complex technological concepts into engaging narratives that resonate with our audiences.

The Director of Product PR at Freshworks will closely collaborate with senior leaders in product, engineering, and marketing to shape communication strategies. This partnership is vital for creating cohesive messaging that highlights our innovative solutions, establishes thought leadership, and enhances our brand visibility in the market.

The Director of Product PR role at Freshworks is unique because it combines innovative technology with storytelling. The incumbent will not only drive media relations efforts but also take on the role of a creative storyteller who translates complex IT and customer service solutions into compelling narratives. This position offers the opportunity to shape perceptions in an evolving tech landscape through strategic communication.

Building strong media relationships is essential for a Director of Product PR. My approach involves understanding the journalists' needs and interests, proactively sharing relevant and newsworthy content, and maintaining open channels for ongoing communication. Establishing mutual trust and respect through timely responses and insightful discussions can foster long-lasting connections.

Certainly! In my previous role, I led a PR campaign for a new software launch that focused on data security. By leveraging case studies and expert opinions, we crafted a narrative that placed the product as an industry leader in cybersecurity. This effort resulted in significant media coverage across major tech outlets, boosting our overall brand awareness and credibility.

To communicate technical concepts effectively to non-technical audiences, I focus on simplifying language and using relatable analogies. Visual aids, such as infographics or videos, can also help illustrate complex ideas. The key is to ensure clarity and relevance, focusing on how the technology impacts the user's experience rather than delving too deep into the technical details.

Measuring PR campaign success involves several metrics such as media coverage volume, sentiment analysis, web traffic, and social media engagement. I also look at how many media placements drive conversions or lead inquiries. Finally, gathering feedback from the sales and product teams helps assess the campaign's impact on business objectives.

I stay current with trends in communications and technology by subscribing to industry newsletters, following thought leaders on social media, and actively participating in industry conferences. Networking with peers and attending webinars also provides valuable insights into the latest best practices and innovations that can inform my PR strategies.

Storytelling is at the core of effective PR strategies. It humanizes our brand and creates an emotional connection with our audience. By framing our messages within narratives that highlight customer success stories or our unique value propositions, we can drive deeper engagement and make our communications more relatable and impactful.

In my PR efforts for Freshworks, I would focus on showcasing the real-world benefits of our products through customer success stories and case studies. By aligning these narratives with current industry challenges and trends, I would emphasize how our AI-powered solutions uniquely address customer needs and set us apart from competitors.

In handling crisis communication, I prioritize transparency and timely information dissemination. Establishing clear, consistent messaging is crucial to addressing the situation and maintaining trust. I also have a plan in place to monitor media coverage and audience reactions, allowing for a responsive approach as circumstances evolve.

In a previous role, I coordinated a product launch that required collaboration among marketing, product development, and sales teams. We held several joint strategy sessions to ensure alignment on messaging, timelines, and promotional activities. This cross-departmental collaboration led to a successful launch that exceeded our media engagement targets.

My experience with data in PR includes utilizing analytics platforms to assess audience engagement, understand media coverage quality, and track campaign performance. By analyzing this data, I can identify trends, refine our messaging strategies, and redirect efforts to maximize impact and align with broader business goals.