Sales Enablement Lead

The Sales Enablement Lead at Freshworks is responsible for developing and delivering engaging sales training programs, both in-person and virtually. This includes collaborating with key stakeholders, creating high-quality sales collateral, and regularly communicating with the sales field to identify training needs and assess program effectiveness. The role also involves providing ongoing support to sales managers to empower them to coach their teams effectively.

To qualify for the Sales Enablement Lead position at Freshworks, candidates should possess at least 5 years of combined experience in enablement and sales within a technology or SaaS company. A bachelor's degree in business, marketing, or a related field is essential, while additional certifications in training and development add value. Strong delivery skills and the ability to manage multiple projects are also highly sought after.

The Sales Enablement Lead at Freshworks contributes to sales team performance by developing tailored training programs that directly support the needs of sales managers and their teams. By providing continuous training, ongoing resources, and effective coaching strategies, the Sales Enablement Lead helps ensure that sales professionals are equipped to reinforce best practices and achieve their targets.

The work environment for a Sales Enablement Lead at Freshworks is hybrid, requiring on-site presence three times a week at the San Mateo office. This facilitates collaboration in a fast-paced and innovative atmosphere, where the team is committed to supporting each other in achieving shared goals. The strong focus on teamwork and creativity fosters a dynamic workplace culture.

The expected salary range for the Sales Enablement Lead position at Freshworks is between $113,600 and $163,000, depending on various factors such as professional experience and market demand. Freshworks also offers a target bonus, ensuring competitive compensation aligned with the value each employee brings to the organization.

Certainly! When answering this question, provide specific examples of sales training programs you've designed or delivered in the past. Highlight the objectives you set, the methods you employed, and the impact these programs had on the sales team's performance. Discuss any feedback you received and how you adapted your approach based on that feedback.

In your response, discuss various methods you've used to assess training needs, such as surveys, interviews, and performance metrics analysis. Emphasize the importance of regularly communicating with sales personnel to understand their challenges and requirements, and how this input can guide program development.

Focus your answer on your collaborative process in creating sales collateral. Discuss how you work with marketing and product teams to ensure that the messaging is aligned with the sales strategy and product value propositions. Highlight your understanding of the audience and how you tailor materials to their specific concerns and interests.

Use this question to share a specific instance where you successfully delivered virtual training. Discuss the technologies you used, how you kept participants engaged, and how you handled challenges like technical issues or participant distractions. Showcase any positive outcomes and feedback you received.

To answer this question, share organizational strategies that work for you, such as using project management tools or prioritizing tasks based on deadlines and importance. Discuss how you maintain clear communication with your team and stakeholders to ensure everyone stays updated on different programs and their progress.

In your answer, mention specific analytics tools or software you've utilized to measure training effectiveness, such as Learning Management Systems (LMS) metrics. Discuss how you focus on evaluating both qualitative and quantitative data to assess improvement in sales skills and knowledge retention.

Address the vital role feedback plays in driving improvements to training programs. Share how you actively seek feedback from participants and managers, and how you use this information to make informed decisions about program enhancements. Highlight your commitment to fostering an open dialogue around training needs.

Provide a concrete example of a collaborative project where you worked with teams like marketing or product development. Discuss the objectives, how you communicated effectively, and the resulting positive impact on the sales enablement strategy, showcasing your ability to work cross-functionally.

Explain your strategy for aligning training initiatives with the broader company goals. Discuss how you integrate input from executives and sales leadership, set clear objectives for training programs, and continuously adjust your approach to reflect changes in company strategy.

Share your insights into emerging trends and technologies impacting sales enablement, such as AI-driven training tools or the increasing importance of data analytics. Discuss how you plan to stay ahead of these changes and adapt your training methods to ensure effectiveness in a constantly evolving landscape.