Content Manager - Digital Consultancy

As a Content Manager at Fulcrum, you will oversee various integral tasks such as identifying and evaluating potential websites for content placement, initiating contact with website owners and journalists, and securing those essential placements. Your role will also involve creating and collaborating on content that aligns with clients' objectives while adhering to SEO best practices. You'll be responsible for monitoring industry platforms, managing reactive digital PR efforts, and serving as the primary point of contact for clients to provide updates, results, and insights.

To excel as a Content Manager at Fulcrum, you should possess a solid understanding of SEO, digital PR, and content principles. Ideally, candidates will have 2+ years of experience in either SEO, digital PR, or content marketing, preferably in an agency setting. Excellent communication and interpersonal skills are essential, along with proficiency in SEO tools such as Google Search Console and SEMrush. A proactive mindset and a knack for storytelling will also be key attributes for thriving in this role.

At Fulcrum, the Content Manager works collaboratively with the SEO, content, and communications/pr teams. This interaction is pivotal for achieving client goals effectively. As a Content Manager, you will need to guide and support junior team members while drawing upon the expertise and insights from different teams to create cohesive and impactful outreach strategies for diverse clients.

Fulcrum offers a dynamic and inclusive work environment where creativity and innovation are highly valued. As a Content Manager, you'll benefit from a hybrid work model, with two days working from home and three days at the office to foster collaboration and teamwork. Monthly social events and a flat organizational structure create a supportive atmosphere — your ideas will be heard and appreciated, contributing to the agency's success on a broader scale.

Fulcrum is dedicated to providing career advancement opportunities for its employees. As a Content Manager, you will have the chance to lead outreach initiatives for a globally recognized agency and work with a diverse portfolio of clients. The agency promotes a culture of growth, encouraging continuous learning and development to help you achieve your professional goals and advance in your career.

When answering this question, highlight your proficiency with key SEO tools like Google Analytics, SEMrush, and Ahrefs. Explain how you've utilized these tools to track campaign performance, monitor website traffic, and inform your content strategy. Share specific examples of how these tools have contributed to successful projects, showcasing your technical knowledge.

It's important to demonstrate your organizational and time-management skills. Begin by explaining your method for evaluating project urgency and importance, such as deadlines and client needs. You might discuss using project management tools to keep track of everything and how communication with clients and team members helps in adjusting priorities when necessary.

Discuss the importance of open communication, regular updates, and responsiveness to client needs. Give examples of how you've built trust and maintained transparency with clients through feedback loops and reports while ensuring their expectations are aligned with project objectives.

Emphasize the significance of keyword research, competitive analysis, and incorporating SEO-friendly elements such as meta descriptions and image alt texts. You could mention collaborating with SEO experts to create content that not only resonates with the audience but also ranks well in search engines.

Share a specific case study or project where your involvement led to measurable success. Discuss the objectives, your role in planning and executing the campaign, and the final outcomes regarding media placements, audience engagement, or brand visibility. Highlight any relevant metrics to substantiate your success.

Focus on your analytical approach. Talk about utilizing tools for tracking KPIs such as engagement rates, traffic sources, and conversion rates. Explain how you interpret these data points to refine your strategies and optimize future campaigns based on performance insights.

Mention your commitment to continuous learning through reading industry blogs, attending webinars, and participating in professional networks. Highlight specific resources you follow for inspiration and how you apply new knowledge to your work.

Detail your outreach strategies, such as personalizing pitches, researching journalists' interests, and crafting compelling stories that resonate with target audiences. Discuss the importance of relationship-building and following up respectfully to enhance your outreach effectiveness.

Explain your approach to conflict resolution, emphasizing active listening, empathy, and transparent communication. Provide an example where you successfully de-escalated a situation by addressing the client’s concerns and finding a mutually beneficial solution.

Share your understanding of the elements that make storytelling impactful—such as relatability, emotional connection, and the use of narratives to engage audiences. Provide an example of a campaign where a compelling story helped to achieve communication goals.