Principal Product Manager, Growth

As a Principal Product Manager, Growth at FuturHealth, you will own the end-to-end product lifecycle for initiatives aligned with our strategic objectives. This includes developing the product vision and roadmap, optimizing products for engagement and retention, and collaborating with cross-functional teams for successful execution. You’ll also analyze market insights and user data to inform decisions and drive growth.

Candidates for the Principal Product Manager, Growth position should have 10+ years of product management experience, with at least 3 years in a leadership capacity. Experience in health tech or similar fast-paced environments is preferred. Strong analytical and strategic thinking abilities, along with a proven track record of leading products from conception to scale, are essential.

FuturHealth promotes a culture of autonomy, accountability, and innovation. Our work environment is flexible and fully remote, offering unlimited PTO and a supportive atmosphere that encourages personal and professional growth. You'll be part of a collaborative team that is dedicated to making a measurable difference in health and wellness.

At FuturHealth, we believe in fostering talent and innovation. As a Principal Product Manager, Growth, you'll have opportunities to mentor fellow product managers, drive strategic initiatives, and influence product direction. The role also allows you to shape the future of healthcare while being supported by our impressive growth trajectory.

Success in the Principal Product Manager, Growth role at FuturHealth is defined by your ability to drive meaningful engagement and retention metrics while achieving long-term product performance goals. You’ll define success metrics and KPI reporting, focusing on actionable insights that lead to continuous improvement and product excellence.

When addressing this question, focus on specific examples that illustrate your involvement in product lifecycles, especially in high-growth environments. Highlight how your strategic decisions positively impacted user engagement or business outcomes, supporting your claims with data whenever possible.

Discuss your methodology for prioritization, emphasizing the use of data-driven approaches to understand user needs and business goals. Illustrating your experience with frameworks like RICE or MoSCoW can demonstrate your analytical skills and structured thinking.

Explain your collaborative approach by mentioning tools and techniques you use to engage with various teams. Share a story about overcoming a challenge, focusing on how effective communication and relationship-building played a role in resolving any conflicts.

Highlight your commitment to user-centric methodologies in product design. Discuss techniques like user testing, surveys, or A/B testing that you have used to ensure the product’s alignment with user needs and preferences, ultimately leading to improved outcomes.

Be prepared to discuss a specific product, detailing your role in its development, the challenges faced, the strategies employed for growth, and the resulting impact on users. Quantify the success with metrics that illustrate the product's performance.

Discuss metrics like Customer Lifetime Value (LTV), user retention rates, or engagement scores, explaining how each metric reflects the health of a product and impacts strategic decisions. Clarify how monitoring these metrics informs subsequent product developments.

Highlight your proactive approach to staying updated, such as attending industry conferences, subscribing to relevant journals, and engaging with professional networks. Mention any specific resources you follow, which keeps you ahead of trends and competitors.

Discuss various techniques you've used to gather user feedback, such as surveys, interviews, focus groups, or usability testing. Emphasize the importance of actionable insights from this feedback and how it has guided product iterations.

Share a narrative about a tough decision, clearly outlining the context, your decision-making process, and the eventual outcome. Focus on how you balanced different stakeholder perspectives and maintained alignment with business goals.

Elaborate on how a Principal Product Manager can influence company culture through leadership and mentoring. Discuss the value of fostering collaboration, innovation, and accountability in product teams, setting the tone for a vibrant, positive work environment.