Video Product Go-to-Market Specialist, Live Sports

As a Video Product Go-to-Market Specialist at Google, you'll engage in a range of critical tasks that include conducting data-driven market research, collaborating with cross-functional teams, and executing go-to-market plans for products within the live sports CTV landscape. You'll also lead product roadmap discussions, analyze product performance, and build relationships with stakeholders to ensure alignment on strategies.

To qualify for the Video Product Go-to-Market Specialist role at Google, candidates should possess a Bachelor’s degree or equivalent experience, alongside a minimum of 6 years of experience in advertising, marketing technology, or product management. Additionally, two years of experience working with engineering or product management teams is essential, coupled with strong analytical and communication skills.

Experience in the sports industry is highly preferred for the Video Product Go-to-Market Specialist role at Google. Knowledge about the Media and Entertainment sector, especially with regards to live sports, is crucial for understanding market dynamics and developing effective go-to-market strategies.

In this position, a Video Product Go-to-Market Specialist at Google uses various tools such as SQL, analytics software, and data visualization tools to analyze market dynamics and publisher needs. This data-driven approach is crucial for shaping product investment recommendations and strategic planning.

A Video Product Go-to-Market Specialist at Google can expect a collaborative and innovative work environment that encourages teamwork and cross-functional partnerships. With a focus on evolving the CTV landscape, the role emphasizes adaptability and proactivity in navigating market changes.

When discussing a successful go-to-market strategy, focus on specific goals you set, the market research you conducted, and how you collaborated with teams. Detail how the strategy influenced product adoption and performance metrics to underscore your strategic thinking and results-oriented approach.

Describe your approach to prioritization, such as examining project impact, deadlines, and aligning with team goals. Highlight any tools you use for project management and provide an example of how you've successfully managed competing priorities without sacrificing quality.

Identify key challenges such as competition, technological advancements, or shifting viewer preferences. Offer insights on how you would address these challenges and why your experience equips you to navigate them effectively.

Discuss specific examples of how you've used data analytics to inform product strategies or marketing decisions. Mention the tools you utilized and the insights garnered that led to impactful outcomes.

Provide examples of how you've collaborated with various departments, such as Product Management, Sales, and Engineering. Emphasize your communication skills and how you ensure alignment among teams for a cohesive product launch.

Explain your approach to receiving feedback, focusing on your openness to constructive criticism and how you apply it for personal and professional growth. Share an example where feedback positively influenced your work.

Share specific metrics such as adoption rates, revenue growth, and user engagement. Explain why these metrics matter and how you plan to track and analyze them post-launch for continuous improvement.

Discuss your methods for conducting market research, whether through surveys, interviews, or analyzing existing data. Stress the importance of understanding customer pain points and how this informs your product strategies.

Highlight your interpersonal skills and methods for engaging with stakeholders, like regular communication and transparency. Provide examples of successful partnerships you’ve fostered in previous roles.

Explain a situation where unclear parameters existed, focusing on how you assessed the environment, gathered insights, and made decisions. Emphasize your adaptability and problem-solving skills during uncertain times.