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Brand Analytics Analyst

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This position is critical to understanding brand business performance in order to help develop strategies and recommendations to inform future brand direction. The expectation is that this individual will report on information critical to business insights and decision-making. The Analyst on the Brand Data & Analytics team will be a key resource for the brand in answering business questions efficiently and effectively for all cross-functional partners.

RESPONSIBILITIES:

Insight Generation – Generate insights that improve the business through linking various data sources (e.g., sales, competitor, market, customer, etc.)
Business Analysis – Analyze brand performance and sales trends, including promotional and test analyses
KPI Reporting – Create and maintain reports that assess ongoing business performance, leading indicators, and explanatory factors
Ad Hoc Reporting – Develop, execute and deliver reports based on brand business requirements for various stakeholders across the organization
Brand Performance – Analyze and monitor key metrics across brand health, product performance, and guest experience to assist in analyzing, understanding, and recapping the impact of overall business performance and/or promotional marketing programs
Strategy Consulting – Provide guidance and strategic recommendations on promotional marketing initiatives across all levels of the organization, utilizing both quantitative and qualitative measures; present strategic recommendations based on sound financial analysis to large and small audiences across all levels of the organization
Relationship Management – Develop and maintain strong relationships with key stakeholders and partners while collaborating effectively across the organization to achieve objectives
Project Management – Ensure that all medium/long term projects are implemented on time and achieve business goals and objectives

EDUCATION AND EXPERIENCE QUALIFICATIONS

4 Year Degree or Bachelor’s Degree (preferably in Business Management, Data & Analytics, Marketing, Finance, or other relevant discipline)
1-2 years of Professional Data Analytics experience preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Results-driven with the ability to perform successfully with limited supervision
Have the ability to compile sound business recommendations
Strong problem-solving and analytical skills with the ability to research, reconcile, and arrive at conclusions
Time management skills in order to prioritize and manage deadlines
Comfort working in the fast-paced QSR segment with the ability to turn around deliverables for senior management within shore timeframes
Proactive, team player, but also able to work independently
Excellent verbal, written communication, and presentation skills
Excellent interpersonal skills, positive attitude, and effective collaborator committed to getting the job done
Proficiency with Microsoft Office applications, with expertise in Excel (e.g., pivot tables, advanced functions, formulas, filtering, etc.)
Relational database proficiency with SQL experience

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Average salary estimate

$75000 / YEARLY (est.)

min

max

$65000K

$85000K

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What You Should Know About Brand Analytics Analyst, Inspire Brands

As a Brand Analytics Analyst at Inspire Brands in Atlanta, Georgia, you'll play a pivotal role in deciphering the complexities of our brand's performance. This position is all about generating actionable business insights to shape our strategic direction. You will be immersed in various data sources, analyzing sales trends and brand metrics, and creating compelling reports that not only inform key stakeholders but also guide decision-making across the organization. Your responsibilities will include developing insights to boost business outcomes, conducting thorough analyses of promotional activities, and maintaining KPI reports that effectively communicate our performance. You'll also be tasked with developing ad hoc reports tailored to brand-specific requirements, ensuring all analysis aligns with promotional marketing initiatives. Relationship management will be at the heart of your role as you collaborate across teams, delivering insights and recommendations to support strategic objectives. With a focus on project management, you'll help ensure that we meet our long-term goals on time. If you thrive in fast-paced environments, enjoy the challenge of data-driven decision-making, and have a flair for clear communication, this could be the perfect fit for you. Join us at Inspire Brands and be part of an exciting journey to reshape the dining experience for our guests worldwide!

Frequently Asked Questions (FAQs) for Brand Analytics Analyst Role at Inspire Brands

What are the primary responsibilities of a Brand Analytics Analyst at Inspire Brands?

As a Brand Analytics Analyst at Inspire Brands, your main responsibilities include generating insights from various data sources, analyzing brand performance and sales trends, and creating comprehensive reports. You'll also work on ad hoc reporting based on specific business needs, analyze KPIs, and provide strategic recommendations to enhance promotional marketing initiatives.