CRM Analyst

As a CRM Analyst at Jellyfish, your primary responsibilities will include managing the daily operations of CRM and marketing automation campaigns, developing innovative retention strategies, coordinating tasks across various teams, and analyzing campaign performance. By leveraging tools like Acoustic, Salesforce, and analytics platforms, you'll ensure our campaigns align with industry best practices and drive customer engagement.

To qualify for the CRM Analyst role at Jellyfish, candidates should have over four years of experience in CRM, familiarity with sophisticated marketing automation tools, and a solid understanding of HTML and CSS for email design. A high attention to detail and the ability to thrive in a fast-paced environment are crucial. We also value motivation and the capacity to work independently over traditional degrees.

Jellyfish is committed to the continuous development of our employees. As a CRM Analyst, you'll have access to LinkedIn Learning, providing unlimited online courses to enhance your skills. Additionally, we encourage a collaborative environment where you can learn from your colleagues while contributing to exciting projects that challenge the status quo.

CRM Analysts at Jellyfish utilize a range of advanced marketing automation solutions including Acoustic, Salesforce Marketing Cloud, and various digital analytics tools like Adobe Analytics and Google Analytics. Your proficiency with these tools will be critical in managing campaigns, analyzing data, and delivering insightful reports to improve our strategies and execution.

The team culture at Jellyfish is collaborative and inclusive, embracing diverse perspectives. As a CRM Analyst, you will work closely with cross-functional teams, including creative and analytics groups, to design impactful campaigns. We celebrate contributions and prioritize personal fulfillment alongside professional growth, ensuring a dynamic work environment.

When answering this question, highlight specific tools you have used, such as Salesforce, Acoustic, or other solutions. Discuss your roles in managing campaigns, customizing automation workflows, and any successful projects that exemplify your expertise. Use concrete examples to demonstrate your ability to deliver measurable results.

You can explain that you stay updated on best practices through continuous learning, webinars, and industry publications. Discuss specific strategies you implement, such as A/B testing, audience segmentation, and analyzing engagement metrics to optimize future campaigns effectively.

Share specific methods you've employed to enhance customer retention, such as loyalty programs, personalized communications, or targeted messaging. Emphasize your analytical skills and how you measure the effectiveness of these strategies with KPIs and customer feedback.

Answer by illustrating your experience in cross-functional teamwork, detailing how you communicate campaign objectives and insights with the creative team to align strategies. Highlight your analytical approach by explaining how you collaborate with analytics teams to derive actionable insights that guide future campaigns.

Provide a comprehensive overview of a campaign you led, including your strategy, execution process, tools used, and the successful outcomes achieved. Use this opportunity to showcase your analytical skills and focus on metrics that demonstrate the campaign's success.

Explain your proactive approach to professional development, such as engaging in industry communities, attending conferences, and following relevant thought leaders. Highlight specific tools or innovations you have adopted based on these learnings and how they have benefited your previous campaigns.

Discuss the critical importance of data in informing strategy, driving personalization, and measuring success. Highlight how you utilize data to guide decision-making, market segmentation, and performance tracking, ensuring campaigns are tailored to customer preferences.

Approach this question by outlining your methodical process for identifying issues, such as analyzing open rates, click-through rates, and customer feedback. Discuss potential strategies you would employ, such as A/B testing subject lines or offers, refining audience segments, and refreshing content approaches to boost engagement.

Provide a clear outline of essential KPIs you monitor, including open rates, conversion rates, customer lifetime value, and churn rates. Discuss how these metrics help you assess the effectiveness of campaigns and inform future strategies based on the customer journey.

Share specific techniques you use to prioritize tasks, such as road mapping projects, using time management tools, or setting clear goals. Illustrate your ability to remain flexible and adapt to changing demands while ensuring that campaign deadlines and quality are maintained.