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Paid Search Analyst - job 2 of 3

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

 

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

We are looking for a Paid search enthusiast with a desire to continue their pursuit of a career in digital marketing. You will be reporting to the Senior Paid Search Director. We're looking for someone with some prior paid search experience at agency or client-side that's driven, keen to learn and excited about making a difference to clients and those around you. We're looking for a data geek; someone who turns numbers into stories, and stories into results. We're not looking for perfection, but someone that strives for perfection and pulls out all the stops to learn, improve and grow.

Your primary responsibilities will include:

  • Day to day management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals
  • Basic to advanced implementation of campaigns on the different search engines networks in addition to performing or assisting in validation / audits on campaigns of the same team
  • Analysing the performance of campaigns and identifying strategic opportunities, facilitating change in order to exceed client expectations and KPIs.
  • Measurement expertise on their platforms to identify poor implementations as well as areas of opportunity to improve campaign results.
  • Working closely with internal & Client Service teams to assist in the smooth implementation of work
  • Working closely with Paid Search Directors to develop and execute paid search strategies

Qualifications

Minimum of one year experience managing paid search accounts

Certifications within Google Ads (Search, shopping, display, video)

PMax knowledge

Desirable SA360, Apps ( ACE & ACI) GA4, Appsflyer

A passion for digital marketing

  • Analytics & Reporting - You'll be a whizz at using data and market insights to inform decisions and develop business strategies.
  • Process Improvement - You seek and implement solutions to streamline and automate processes.
  • Team Collaboration - You'll be great at collaborating with team members to achieve common goals, valuing and respecting diverse contributions.
  • Problem Solving - When faced with a problem, you collaborate with the appropriate people to evaluate different options find practical solutions.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

 

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

 

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

 

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

#LI-Hybrid

“Jellyfish will give preference to Employment Equity candidates in accordance with the company’s Employment Equity Plan and it’s Affirmative Action measures.”

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Average salary estimate

$37500 / YEARLY (est.)
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$30000K
$45000K

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What You Should Know About Paid Search Analyst, Jellyfish

At Jellyfish, we're on the lookout for a spirited Paid Search Analyst to join our vibrant team in Durban, South Africa. This is an exciting opportunity for individuals who thrive in collaborative environments and are eager to make a significant impact in the digital marketing landscape. Reporting to the Senior Paid Search Director, you'll dive headfirst into managing our digital media paid search campaigns, focusing on maximizing revenue and profitability while keeping an eagle eye on budget goals. We’re looking for someone with at least a year of experience in managing paid search accounts and a genuine passion for digital marketing. You don't have to be perfect; what matters is your drive to improve, learn, and translate numbers into impactful stories that drive results. As a Paid Search Analyst, you'll analyze campaign performance, identify strategic opportunities for improvement, and work closely with internal and client service teams to ensure smooth implementation. With certifications in Google Ads and be knowledgeable about other platforms like SA360 and GA4, you'll be making data-informed decisions and influencing business strategies. At Jellyfish, we value diverse perspectives, so if you're ready to embrace a culture of innovation and growth, we’d love for you to apply. Join us on this exciting journey where your ideas truly matter, and let's shape a brighter future together!

Frequently Asked Questions (FAQs) for Paid Search Analyst Role at Jellyfish
What are the main responsibilities of a Paid Search Analyst at Jellyfish?

As a Paid Search Analyst at Jellyfish, your primary responsibilities include managing digital media paid search campaigns with a focus on revenue and profitability, analyzing campaign performance to identify strategic opportunities, and working closely with both internal teams and clients to ensure smooth execution of strategies. You will also validate and audit campaigns, develop engaging reports, and collaborate with the Paid Search Directors to create powerful marketing strategies.

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What qualifications are required for the Paid Search Analyst role at Jellyfish?

To qualify for the Paid Search Analyst role at Jellyfish, candidates should have a minimum of one year’s experience in managing paid search accounts. Certifications in Google Ads covering areas like search, shopping, and display are essential, while knowledge of additional tools such as SA360 and GA4 is highly beneficial. We value practical skills and problem-solving abilities over traditional degrees.

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How does Jellyfish support the growth of a Paid Search Analyst?

At Jellyfish, the growth of our Paid Search Analysts is a top priority. We offer a unique environment where you can accumulate paid time for self-development, access unlimited online courses through LinkedIn Learning, and enjoy flexible work arrangements. Our commitment to personal growth and collaboration ensures you have the resources and support needed to excel in your career.

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What does team collaboration look like for a Paid Search Analyst at Jellyfish?

Team collaboration for a Paid Search Analyst at Jellyfish involves working closely with various internal teams and client service representatives. You will leverage diverse perspectives, engage in open discussions, and collectively brainstorm innovative strategies to deliver outstanding results for our clients while ensuring mutual respect and valuing each team member's contributions.

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What is the company culture like at Jellyfish for a Paid Search Analyst?

The company culture at Jellyfish is vibrant, inclusive, and focused on empowerment. As a Paid Search Analyst, you will be part of a diverse team that values collaboration and originality. Our culture encourages innovation, personal development, and the sharing of unique ideas, ensuring that every employee feels they have a voice and can contribute positively to our projects and the company.

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Common Interview Questions for Paid Search Analyst
Can you explain your experience with managing paid search campaigns?

In your response, provide specific examples of campaigns you've managed, focusing on the goals you set, strategies you implemented, and results achieved. Highlight how your analytical skills played a role in optimizing performance and exceeding KPIs.

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What tools do you use for paid search analysis and reporting?

Discuss the tools and platforms you are familiar with, such as Google Ads, Google Analytics, or SA360. Explain how you've used these tools to generate reports, measure performance, and drive actionable insights that have shaped your campaigns.

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How do you approach optimizing poor-performing campaigns?

Detail your method for diagnosing underperforming campaigns, such as analyzing keywords, ad copy, and targeting. Explain how you would implement changes based on data-driven insights and how you measure the effectiveness of these adjustments.

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What is your process for conducting keyword research?

Outline the steps you take for effective keyword research, from leveraging industry tools to analyzing competitors and aligning with business objectives. Emphasize how your findings influence campaign strategies.

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Can you describe a time you worked on a campaign that exceeded expectations?

Share a specific story that highlights your role in a successful campaign. Focus on the goals set, your contributions to the strategy, the creative solutions you implemented, and the impressive outcomes achieved.

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How do you stay updated on trends in digital marketing and paid search?

Discuss your preferred sources for learning about industry changes, such as blogs, webinars, professional networks, and certifications. Emphasize your commitment to continuous learning and how you apply new knowledge to your work.

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What do you consider the most important KPI for paid search campaigns?

Explain your reasoning behind selecting a particular KPI, whether it's ROI, CPC, or conversion rates. Provide examples of how tracking specific KPIs has influenced your campaign strategies and decisions.

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How do you manage your time and prioritize tasks while working on multiple campaigns?

In your answer, share your strategies for effective time management, such as utilizing project management tools, setting deadlines, and frequent status checks to ensure all campaigns receive the necessary attention and resources.

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What challenges have you faced in paid search, and how did you overcome them?

Reflect on a challenge you encountered in your work, such as budget limitations or high competition niches. Discuss the specific actions you took to resolve the issue, demonstrating your problem-solving skills and adaptability.

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Why do you want to work as a Paid Search Analyst at Jellyfish?

Convey your excitement about the opportunity by expressing alignment with Jellyfish's values and culture. Discuss how your skills, passion for digital marketing, and desire to contribute to a dynamic team make this role particularly appealing to you.

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Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re mor...

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Full-time, hybrid
DATE POSTED
April 13, 2025

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