Senior Marketing Analyst (E-commerce)

As a Senior Marketing Analyst at Jiffy, you will primarily be responsible for measuring and optimizing marketing performance across various channels. This includes analyzing campaign data to uncover opportunities for improving key metrics like customer acquisition cost (CAC) and return on advertising spend (ROAS). You'll also develop reporting dashboards to enable data-driven decision-making and enhance customer segmentation and targeting strategies. Collaborating closely with cross-functional teams, you'll refine marketing attribution models and lead A/B testing initiatives to drive overall marketing efficiency.

To apply for the Senior Marketing Analyst role at Jiffy, you'll need a Bachelor's or Master's degree in a quantitative field such as Data Analytics, Statistics, Mathematics, or Computer Science. Additionally, at least 5 years of relevant work experience is required, with 3 of those years specifically as a Data Analyst in e-commerce or related industries. Proficiency in Python and SQL for data querying and visualization, as well as hands-on experience with Google Analytics and A/B testing methodologies, are key qualifications that will help you excel in this role.

Senior Marketing Analysts at Jiffy utilize a range of tools and software to conduct their analyses and present data. You’ll work with platforms like Tableau, Looker, or Google Data Studio to create and maintain performance dashboards. You'll also leverage data querying and statistical analysis using Python and SQL. Additionally, familiarity with Google Analytics, Google Tag Manager, and various marketing automation platforms is essential for success in this position.

At Jiffy, we believe in fostering the growth and development of our team members, including our Senior Marketing Analysts. We offer generous compensation packages, employer-paid benefits, and an annual wellness and professional development stipend. This commitment to growth means you’ll have access to continuous learning opportunities, training, and resources to evolve your skills and drive your career forward within the company.

The company culture at Jiffy is collaborative, supportive, and focused on results. As a Senior Marketing Analyst, you will join a high-caliber team where camaraderie and the sharing of insights are highly valued. We encourage innovation and promoting creative solutions to enhance marketing performance. Plus, being part of a proven team that celebrates achievements and provides a fun work environment, including clothing perks, makes Jiffy a unique and exciting place to advance your career.

In your response, outline your specific roles and responsibilities in previous positions, focusing on how you used data to drive marketing strategies. Highlight tools you’ve worked with, such as Google Analytics or data visualization software, and any measurable outcomes you've achieved through your analyses.

Discuss your preferred methodologies for setting up A/B tests, including how you define hypotheses, choose sample sizes, and measure results. Emphasize the importance of testing to optimize marketing initiatives and share any relevant examples where A/B testing led to successful outcomes.

Explain your approach for leveraging historical data to identify and define high-value customer segments. Discuss any tools or techniques you've used to refine targeting strategies, or provide examples of successful segmentation projects you've led in the past.

Describe the attribution models you have implemented in previous roles and explain how they helped you understand the impact of various marketing channels on overall performance. Justify the importance of media spend optimization based on your findings.

Discuss the reporting tools such as Google Data Studio, Tableau, or Looker that you are familiar with, and describe how you've used these tools to create insightful and actionable dashboards. Explain how your reporting facilitates data-driven discussions with teams.

Mention any newsletters, forums, or professional groups you follow or participate in to keep your skills sharp and stay informed about the latest trends in marketing analytics. Share examples of how you’ve leveraged new insights or tools in previous roles.

Outline a specific instance where you successfully analyzed data and presented your findings to stakeholders. Emphasize your impact on strategic decisions or marketing campaigns as a result of your insights.

Express your understanding of key metrics that correlate with marketing success, such as CAC, ROAS, and conversion rates. Justify why these metrics are crucial and how you monitor them to provide insights for marketing strategies.

Describe your approach to fostering collaboration among various teams, such as marketing, product, and analytics. Share strategies for communication, shared goals, and how insights are shared to integrate findings into decision-making processes.

When answering, highlight aspects of Jiffy that resonate with you, including the company’s focus on data-driven decisions and innovative marketing strategies. Share your enthusiasm for the role and how you envision contributing to the team’s success.