Product Marketing Manager

As a Product Marketing Manager at Fivetran, your primary responsibilities will include developing and executing go-to-market strategies for new product launches, creating impactful marketing content, and collaborating closely with Sales and Product teams to ensure alignment on messaging and initiatives. You’ll also be tasked with conducting market research to refine product positioning and analyzing campaign performance to continually optimize our marketing efforts.

To qualify for the Product Marketing Manager role at Fivetran, you should have at least 2 years of experience in product marketing or a related field, along with a background in B2B SaaS or data analytics. Strong communication skills, particularly the ability to convey complex technical concepts to varied audiences, as well as proficient project management skills are essential for success in this position.

The Product Marketing Manager plays a crucial role in driving product growth at Fivetran by developing targeted marketing strategies, crafting compelling content that articulates product advantages, and conducting research to understand customer needs and market dynamics. By effectively managing go-to-market launches and collaborating with cross-functional teams, you'll ensure that our products resonate with users and contribute to overall business success.

Success as a Product Marketing Manager at Fivetran requires strong written and verbal communication skills, a knack for creating influential content, superb project management abilities, and familiarity with data integration and analytics trends. Additionally, you should have a collaborative mindset, able to work across departments, and have a customer-centric approach to marketing strategies.

At Fivetran, the company culture is highly collaborative and inclusive, valuing diversity and teamwork. As a Product Marketing Manager, you’ll be part of a dynamic environment that encourages innovation and continuous learning. The organization promotes professional development, offers flexibility in work schedules, and cherishes a shared passion for simplifying data access for our customers.

When developing go-to-market strategies, I first conduct thorough market research to understand customer needs and identify key trends. Collaborating with cross-functional teams is crucial. I ensure alignment on goals, timelines, and messaging to execute a cohesive launch plan that effectively targets our desired audience.

In my previous role, I led a product launch where I was responsible for crafting the go-to-market strategy. I coordinated efforts between Product, Sales, and Marketing to align on messaging and goals. Additionally, I created marketing collateral and executed demand generation campaigns, which resulted in exceeding our adoption targets by 40%.

To measure the effectiveness of a marketing campaign, I analyze various metrics such as conversion rates, engagement levels, and feedback from stakeholders. Tools like Google Analytics provide insights into user interactions, while A/B testing different content can help identify what resonates best with our audience.

Creating compelling marketing content begins with understanding the audience’s pain points and desires. I prioritize clear, customer-centric messaging and utilize storytelling to connect emotionally. Additionally, I pair technical knowledge with simplicity to ensure the content is accessible while remaining informative.

I stay updated with industry trends by reading relevant publications and following thought leaders on social media platforms. Participating in webinars and networking with peers in the data analytics space also provides valuable insights. This ongoing research informs my marketing strategies and helps ensure our messaging is current and relevant.

Handling conflicting opinions during a product launch requires active listening and diplomacy. I strive to facilitate open discussions, encouraging stakeholders to share their viewpoints. After gathering input, I analyze the different perspectives and work to find common ground or present data that supports the most effective marketing strategy.

I typically use a combination of project management tools like Asana or Trello to track tasks and deadlines. Additionally, I leverage communication platforms like Slack for real-time collaboration with cross-functional teams, ensuring everyone stays informed and aligned throughout the marketing process.

I ensure messaging resonates with both technical and non-technical audiences by segmenting content based on audience needs. Creating layered content, such as detailed whitepapers for technical users and high-level summaries for non-technical stakeholders, allows for addressing different levels of understanding while providing value to all.

Customer feedback is vital in shaping my marketing strategies. I actively seek input through surveys and user interviews, allowing me to refine our messaging and positioning. Incorporating customer insights helps ensure that our marketing efforts are truly aligned with what users value and need from our products.

As a Product Marketing Manager, I support sales teams by providing them with enablement tools, such as product FAQs, competitive analysis, training sessions, and customizable sales pitches. Ensuring they have the right resources enables them to effectively position our products and address customer inquiries during the sales process.