Paid Search Specialist - (Remote - US)

As a Paid Search Specialist at Jobgether, you'll be responsible for managing and optimizing paid search campaigns across platforms like Google Ads, Microsoft Ads, YouTube, and various demand generation programs. Your primary focus will be on generating leads and driving pipeline growth by continuously analyzing campaign performance and making data-driven adjustments in collaboration with the Senior Digital Marketing Manager: Search.

To succeed as a Paid Search Specialist at Jobgether, candidates should possess at least 3 years of experience in managing paid search campaigns, preferably in a B2B context. Expertise in tools like Google Ads Editor, Google Analytics, and Excel is essential, as is a deep understanding of audience targeting, remarketing strategies, and keyword management. Additionally, staying updated on the latest PPC trends, including AI innovations, will enhance your campaign performance.

The Paid Search Specialist position at Jobgether offers a flexible work schedule with an expectation of approximately 15-20 hours per week. This allows for a great work-life balance, making it ideal for professionals looking to manage their time effectively while contributing meaningfully to the company's goals.

As a Paid Search Specialist at Jobgether, you will utilize various digital marketing tools, most notably Google Ads, Microsoft Ads, and Google Analytics. Familiarity with Google Ads Editor is crucial for campaign management, and Excel will be essential for data analysis and reporting on campaign effectiveness.

Working remotely as a Paid Search Specialist for Jobgether means flexibility and the freedom to work from anywhere in the US. This role allows you to maintain a healthier work-life balance while reducing commuting stress. You'll also become part of a collaborative culture of innovative thinkers, allowing for valuable professional connections without the need for a physical office.

In my previous roles, I've managed Google Ads campaigns by setting up targeted ads, performing keyword research, and consistently analyzing performance metrics. This hands-on experience has taught me the importance of regular optimization to enhance ad visibility and conversion rates.

I believe data analysis is key to successful campaigns. I routinely monitor KPIs using tools like Google Analytics to identify trends and areas for improvement. This helps me make informed decisions regarding bid adjustments, audience targeting, and ad copy tweaks to maximize ROI.

I focus on creating detailed customer personas to tailor my audience targeting effectively. For remarketing, I implement segmented lists based on user behavior, ensuring tailored ads are served to audiences that have previously engaged with our website, driving them back to conversion.

I stay updated by following industry-leading blogs, attending webinars, and participating in online forums. Networking with other professionals and exploring the latest case studies also helps me stay ahead of trends, especially with AI advancements impacting PPC strategies.

Certainly! In a previous role, I managed a Google Ads campaign for a B2B service that saw a 35% increase in lead generation over three months. By continuously optimizing keywords and adjusting bid strategies based on performance data, I was able to reduce our cost-per-acquisition significantly.

Key metrics I prioritize include conversion rates, click-through rates, and cost-per-click. These KPIs provide insights into both ad performance and the overall efficiency of our spending. Monitoring these closely allows for timely adjustments to enhance campaign success.

I have started integrating AI-powered tools that optimize bidding strategies based on real-time data. These innovations allow for dynamic adjustments to campaigns, improving efficiency and maximizing ad performance based on user behavior.

One challenge I've encountered is budget constraints. To overcome this, I focused on enhancing audience segmentation and ad relevance, ensuring that we maximize our reach within the given budget and achieve higher conversion rates through targeted messaging.

To resonate with the target audience, I conduct thorough audience research to understand their pain points and needs. This allows me to craft ad copy that speaks directly to them, incorporating language and motivations relevant to their specific interests.

I am eager to work as a Paid Search Specialist at Jobgether because I admire the innovative approach the company takes in connecting talent and opportunities. Contributing to a forward-thinking company where I can utilize my skills in a fully remote capacity perfectly aligns with my career goals and lifestyle.