Brand Manager - Content & Connections

Brand Manager - Content & Connections

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As the Brand Manager – Content & Connections for Kimberly-Clark’s North America Childcare business, you will drive consumer love, strong brand equity, and effective media execution for the Pull-Ups® & Goodnites® brands.  This role reports to the Senior Brand Manager, Childcare, in the Chicago Commercial Center with a hybrid work arrangement.  Key cross functionals you’ll partner with closely include sector and business unit management, customer development & omnichannel teams, agency partners, insights, analytics, media strategy, marketing operations, and community management.  In this role you will:

• Play a leading role in solidifying the marketplace position and marketing plans for Pull-Ups®.

• Develop and execute marketing plans that deliver financial objectives and aligns with brand strategies, participating in annual operating plans.

• Lead media execution, including budget sufficiency, strategy, tactical planning, and ongoing management of flowcharts.

• Execute best in class creative across PESO channels, working closely with all agency partners within IAT

• Drive action and accountability for excellence in digital planning across owned and paid assets working closely with Performance Marketing and agency partners to win first purchase.

• Collaborate closely with customer omnichannel teams to ensure effective execution and reporting on retail media initiatives. 

• Analyze consumer data, market share and media analytics to understand comms performance, track progress and optimizations, and return on investment analysis for marketing programs.

• Collaborate with base Brand & Innovation counterparts to build strong go to market plans for new launches for the brand, participating when necessary in the IMF stage gate process.

• Manage the Advertising & Consumer Promotion budget to stay on track in delivering quarterly and annual financial commitments.

• Provides regular coaching and supports development of Senior Associate Brand Managers.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree in Marketing/Business related field; MBA preferred

• 7+ years of prior marketing/brand management experience

• High familiarity with brand development planning, innovation, and creative ideation processes

• History of demonstrated success in the development and execution of brand marketing plans

• Strong analytical, decision making, influence, and compelling communication skills

• Experience developing digital marketing strategy and activation plans to deliver effective personalization

• Demonstrated capability to make tough, informed decisions quickly to keep performance on track.

• Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances

• Demonstrated positive energy to effectively represent brand internally and externally

• Previous team leadership and/or formal coaching/mentoring accountability

• Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

The anticipated pay range for this job has a range of $140,000 – $173,000 USD.

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time