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VP of Marketing

About Teramind

Teramind is the leading platform for user behavior analytics, serving multiple use cases from insider risk mitigation to business process optimization. With our comprehensive suite of solutions, organizations gain unprecedented visibility into user activities while enhancing security, optimizing productivity, and ensuring compliance. Trusted by Fortune 500 companies and businesses of all sizes across industries, our innovative platform helps organizations protect sensitive data, maximize workforce performance, and create safer, more efficient digital workplaces. Through real-time monitoring and advanced analytics, we enable businesses to safeguard their most sensitive information while optimizing employee productivity in both in-office and remote work environments.

Our Core Values

At Teramind, our values drive everything we do. We embrace innovation as a fundamental principle, constantly pushing boundaries to improve our products, streamline processes, and enhance customer experiences. We foster resourcefulness by empowering our team members with the autonomy and confidence to solve problems independently while providing collaborative support when needed. As a globally inclusive organization, we celebrate diversity and create an adaptable work culture where respect and collaboration thrive across our international teams. Above all, we are committed to excellence, delivering the highest quality in every aspect of our work and consistently exceeding expectations in service to our clients and each other.


About the Role

We're looking for a dynamic Vice President of Marketing to lead our marketing team with a laser focus on lead generation. The ideal candidate is a creative force who can motivate and manage a talented marketing team toward achieving ambitious growth targets.

  • 10+ years of progressive marketing leadership experience with proven lead generation results. At least 2 years of people management experience.
  • Track record of building and managing high-performing marketing teams
  • Strong creative vision and ability to translate that vision into actionable marketing initiatives
  • Data-driven mindset with experience using analytics and AI to optimize marketing performance
  • Excellent communication skills and ability to inspire team members toward a common goal
  • Experience with marketing automation, CRM systems, and digital marketing channels
  • Intermediate+ level of HubSpot experience.
  • Willingness to align working hours with US time zones.

Nice to have

  • History of implementing innovative lead generation strategies that yielded measurable results
  • Ability to balance creative thinking with analytical decision-making
  • Proven success in motivating teams to exceed targets and continuous improvement
  • Experience within a startup or just post-startup environment
  • Taking companies from $50 million to $200 million ARR.


Day-to-Day Duties 
(will include but may not be limited to)

  • Develop and execute marketing strategies primarily focused on lead generation and conversion.
  • Relentless pursuit of creative, outside of the box, “guerilla” campaigns, with a track record of success using these techniques.
  • Ability to pivot quickly, experiment, and stay ahead of marketing trends.
  • Establish clear KPIs and metrics to track lead generation performance across all channels: paid, organic, social, events, etc.
  • Oversee the creation of compelling content and campaigns that capture attention and drive qualified leads
  • Collaborate with Sales to ensure seamless lead handoff and optimize the lead-to-customer journey
  • Manage and mentor a team of marketing professionals, fostering creativity and results-oriented execution

This is a remote job. Work from anywhere! We're a global, distributed team looking for the finest talent. We've been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.

At Teramind, we're a collaborative, forward-thinking team where new ideas come to life, experience is valued and talent is incubated.

  • Competitive salary with a focus on a global market
  • Career-growth opportunities
  • Flexible Time Off and Paid Time Off benefits
  • Ongoing training and development opportunities

About our recruitment process

We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story.

All roles require reference and background checks
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

Average salary estimate

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$150000K

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What You Should Know About VP of Marketing, Teramind

Join Teramind as our VP of Marketing and become the driving force behind our lead generation initiatives! At Teramind, we are leaders in user behavior analytics, transforming how businesses safeguard their sensitive data while optimizing productivity. We're looking for an exceptional marketing leader who can not only motivate and manage a talented team but also bring a wealth of innovative strategies to the table. With over 10 years of progressive marketing experience, including at least 2 years in a people management role, you will oversee the creation of compelling marketing campaigns designed to capture attention and drive qualified leads. Your data-driven mindset and ability to leverage analytics and AI will help us enhance our marketing performance while your strong creative vision will inspire your team. In this remote position, where you can work flexibly from anywhere, you'll be responsible for executing marketing strategies that align with the needs of our diverse clientele, from Fortune 500 firms to small businesses. At Teramind, we stress the importance of collaboration and celebrate diversity, fostering an environment where innovation thrives and every team member's growth is supported. If you have a passion for leading high-performing teams, setting ambitious growth targets, and embracing new marketing trends, we would love to hear your story. Join us and be part of a forward-thinking company that has been thriving in the remote work environment since 2014!

Frequently Asked Questions (FAQs) for VP of Marketing Role at Teramind
What are the responsibilities of the VP of Marketing at Teramind?

As the VP of Marketing at Teramind, you will develop and execute effective marketing strategies focused on lead generation and conversion. You'll oversee the creation of compelling content and campaigns while collaborating with the sales team to ensure a seamless lead handoff. Additionally, establishing clear KPIs and managing a creative marketing team are also key responsibilities.

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What qualifications are needed for the VP of Marketing position at Teramind?

To qualify for the VP of Marketing role at Teramind, you need at least 10 years of progressive marketing experience, including 2 years of managing a marketing team. Strong creative vision, a data-driven mindset with experience in analytics, and familiarity with marketing automation tools, especially HubSpot, are critical for success in this position.

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What is the company culture like at Teramind for the VP of Marketing role?

Teramind fosters a collaborative and inclusive culture where innovation is a core value. We encourage creativity and independence while providing supportive teamwork. As everyone works remotely, we promote flexibility, a focus on results, and an appreciation for diversity among our global teams.

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How does the remote work aspect function at Teramind for the VP of Marketing?

The remote work culture at Teramind means you can work from anywhere! Since 2014, we've embraced a fully remote environment, which promotes flexibility and allows team members to balance their professional and personal lives while collaborating effectively from different locations.

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What makes a successful VP of Marketing at Teramind?

A successful VP of Marketing at Teramind combines a strong analytical approach with creative strategies to exceed ambitious growth targets. Experience with innovative lead generation tactics, mentoring marketing professionals, and a willingness to pivot quickly in response to trends are all vital characteristics of this role.

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Common Interview Questions for VP of Marketing
Can you describe your experience with lead generation strategies?

When asked about your experience with lead generation, focus on specific tactics you've implemented and their outcomes. Discuss innovative strategies you've used, such as guerilla marketing campaigns, and include metrics or results that demonstrate your success.

Join Rise to see the full answer
How do you handle managing a diverse marketing team?

In your answer, emphasize the importance of inclusivity and collaboration. Share methods you use to address different communication styles and leverage the unique strengths of team members, ensuring performance and engagement levels remain high.

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What role does data play in your marketing decisions?

Highlight your data-driven approach by discussing tools and metrics you use to inform marketing strategies. Explain how analyzing performance data leads to actionable insights that optimize campaign effectiveness and improve lead conversion rates.

Join Rise to see the full answer
Describe a successful marketing campaign you've led from start to finish.

Frame your response using the STAR method (Situation, Task, Action, Result). Outline the campaign's goals, the creative strategies employed, the collaborative efforts involved, and the quantifiable outcomes achieved, showcasing your leadership capabilities.

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How do you stay current with marketing trends?

Share how you regularly consume industry news, attend webinars, and participate in professional groups or discussions. Mention any specific thought leaders or trends that have inspired your recent strategies, demonstrating your commitment to ongoing learning.

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How do you align marketing and sales strategies?

Discuss the importance of collaboration between marketing and sales teams. Describe your experience with developing shared goals, processes for lead handoff, and communication strategies that ensure both teams work synergistically for maximum conversion rates.

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What is your approach to mentoring marketing team members?

Discuss your belief in leading by example and providing opportunities for professional development. Describe how you encourage creativity and foster a supportive environment where team members feel confident to share their ideas.

Join Rise to see the full answer
Have you used marketing automation tools? Which ones?

Mention specific marketing automation tools you are proficient in, especially HubSpot. Share examples of how you have leveraged these platforms to streamline processes, improve lead tracking, and enhance overall marketing efficiency.

Join Rise to see the full answer
What KPIs do you consider most important in marketing?

Discuss KPIs such as lead conversion rates, cost per acquisition, and engagement metrics that you evaluate regularly. Explain how you use these metrics to make informed marketing decisions and guide team performance.

Join Rise to see the full answer
Why do you want to work at Teramind?

Express your admiration for Teramind's innovative approach to user behavior analytics and the company's culture of creativity and collaboration. Highlight how your professional goals align with Teramind's mission and values, showing genuine enthusiasm for contributing to their success.

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Founded in 2014, Teramind is a leading, global provider of employee monitoring, insider threat detection, data loss prevention and workplace productivity solutions. Over 2,000 organizations in finance, retail, manufacturing, energy, technology, he...

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Full-time, remote
DATE POSTED
April 19, 2025

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