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Sr. Marketing Manager - job 3 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

Join Visa as a Sr. Marketing Manager based in Austin and unleash your marketing prowess! In this exciting role within the Authorize.net brand of Visa Acceptance Solutions, you'll be crafting compelling content that not only captivates but also drives revenue growth. You’ll oversee diverse marketing initiatives—from creating engaging digital content and managing social media channels to orchestrating both in-person and virtual events. Your creativity and strategic thinking will shine as you develop a tailored content strategy that resonates with our small business audience. You'll have the opportunity to collaborate with cross-functional teams, ensuring brand consistency while promoting customer advocacy through impactful success stories. In addition, you will analyze performance metrics to sharpen our strategies. This hybrid position offers flexibility, as you’ll confirm your in-office days with your hiring manager. Ready to make a significant impact? Your marketing adventure starts here at Visa!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the key responsibilities of a Sr. Marketing Manager at Visa?

As a Sr. Marketing Manager at Visa, you will develop and execute content strategies for digital and social media platforms, create SEO-optimized content, manage customer advocacy programs, and coordinate both in-person and virtual events. You will also analyze performance metrics to inform future strategies and ensure alignment with business goals.