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Marketing Pursuit Leader (A/E Firm)

Job Description

 

The preferred candidate thrives in a collaborative, engaging, and fast-paced environment and wants to have a stake in the game with every pursuit they work on and strives to provide meaningful contribution to help the team win. They are fiercely diligent about meeting RFP/Q compliance requirements and have a passion for creating compelling and visually stimulating submittals that our clients want to read. We are looking for someone that has the experience and ability to take an opportunity from start to finish and increase our probability of winning through capture plans, SWOT analysis, and client value propositions. A strong candidate will have an eye for detail and can perform quality reviews on their own work to catch layout, grammar, spelling, typographical and punctuation errors.    

 

Kleinfelder is seeking a Marketing Pursuit Leader to support our Business Development efforts in the West. The Pursuit Leader will be responsible for the development and production of proposals and statement of qualifications in response to public agency procurement solicitations. This position requires strong organizational skills, writing and proofreading abilities (technical writing experience a plus), coordination with different teams and outside partners, and the ability to multi-task and handle multiple deadlines. Added bonus if the Marketing Pursuit Leader has the desire and can use their professional experience and expertise to lead, mentor, guide, and motivate team members.

 

This position is available in our San Diego or Sacramento, CA offices.

 

The ideal candidate has:

  • An excellent grasp of marketing fundamentals, visual communications, and knowledge of theoretical and practical developments in the A/E industry.
  • The ability to develop win themes and be able to integrate them throughout a proposal.
  • Strong grammar and writing skills.
  • The creative ability to design appropriate and relevant graphics.
  • Strong organizational skills, attention to detail, and ability to manage multiple assignments under set deadlines.
  • The ability to demonstrate and provide critical thinking and problem-solving skills.
  • The ability to work independently and collaboratively as part of a team.
  • The flexibility to adapt to changing priorities and direction in a dynamic work environment.
  • A "client service" mindset and work in close partnership with technical professionals (scientists, architects, and engineers).
  • The desire to continuously learn and grow into greater responsibility within the organization. 

 

Responsibilities and competencies:

  • Manage, plan, and coordinate a variety of marketing activities to support Business Development activities involved in the preparation and writing of marketing proposals, client interviews and presentations, strategic planning processes, and/or other client-focused submittals in accordance with Kleinfelder's brand standards and style guide.
  • Assist Business Development Managers, Client Account Managers, and Segment Managers in assessing the needs of client development and implement processes and programs to support these needs.
  • Develop in-depth knowledge of the firm's strategic goals, key staff, significant projects, and target audiences to facilitate efficient proposal/pursuit efforts.
  • Display creativity in applying graphics (such as photos, graphs, charts, tec.) to improve communication in written documents. Partner and give direction to the design team as needed.
  • Create, gather, research, and organize information from many sources to generate business development documents and presentations. Must synthesize disparate data from multiple sources into coherent documents.
  • Create and modify existing materials and write content to effectively communicate services, capabilities, and market messages. 
  • Assist technical professionals in tracking and driving marketing pursuits; from identification of opportunities, through proposal preparation, to winning and contracting the project pursuit.
  • Coordinate with internal and external team members.
  • Serve as central resource of marketing materials and information.
  • Maintain marketing information systems.]
  • Coordinates efforts across Kleinfelder offices in the West Division.

Qualifications:

  • 6-7 years of related experience, 3-4 years of professional marketing and/or sales experience leading large/complex pursuits with a professional A/E/C firm
  • Bachelor's degree preferred in English, Marketing, Journalism or Communications.
  • Advanced proficiency with Microsoft Office and Adobe InDesign desired. 

Move Forward with Kleinfelder

Kleinfelder has been connecting great people to the best work since 1961. We are engineers, scientists, and construction professionals providing solutions that improve our clients’ transportation, water, energy, and other private infrastructure. As a responsive, cross-disciplinary team of bright, curious, and innovative problem-solvers, we are dedicated to doing the right thing, every day, on every project from over 85 offices in the US, Canada, and Australia. Connecting great people to the best work is our purpose – together, we deliver.

 

Progress with an Employer that Values You

Kleinfelder is an inclusive organization free from discrimination. We are a stronger organization when we are a diverse workforce and believe that through diversity, equity, and inclusion comes creativity, innovation, and unity. We are proud to offer the following:

 

Benefits: Kleinfelder offers an excellent compensation and benefits package, including: medical, dental, vision, life insurance, 401(k) plan, and paid holidays. The expected salary range for the position is displayed in accordance with the California Pay Transparency Law. Final agreed upon compensation is based upon individual qualifications and experience. Salary range: $68,626-$126,585

 

Career Development: We are committed to investing in the professional development of our staff, offering each employee every opportunity to grow, develop, and take control of their career paths. We support these efforts through reimbursements for continuing education as well as many of the expenses associated with trainings and certifications, and opportunities for career development through our internal Mentoring Program.

 

Equal Opportunity: Kleinfelder is an Equal Opportunity Employer – Minorities/Women/Disabled/Veterans. (Compliant with the new VEVRAA and Section 503 rules)

 

NOTICE TO THIRD PARTY AGENCIES 

Please note that Kleinfelder does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, Kleinfelder will not consider or agree to payment for any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Kleinfelder explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resume, including those submitted to hiring managers, are deemed to be the property of Kleinfelder. 

  

Average salary estimate

$97605.5 / YEARLY (est.)
min
max
$68626K
$126585K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Pursuit Leader (A/E Firm), Kleinfelder

Kleinfelder is on the lookout for a dynamic Marketing Pursuit Leader to join our talented team in San Diego, where your passion for winning and creativity will shine! If you thrive in a fast-paced environment and love collaborating with different teams, this role could be your perfect fit. As a Marketing Pursuit Leader, you'll oversee the development and production of proposals that respond to public agency procurement solicitations. Your eye for detail will be crucial in ensuring our submissions not only meet compliance requirements but also stand out with compelling visuals and engaging storytelling. You'll be instrumental in taking opportunities from concept to completion, increasing our chances of success with your keen understanding of capture plans and client value propositions. The ideal candidate brings a rich background—at least 6-7 years in marketing roles, with 3-4 years leading complex proposals, preferably in an A/E/C firm. Your creative flair in designing graphics, proficiency in Microsoft Office, and advanced skills in Adobe InDesign will set you apart. Additionally, you'll manage a variety of marketing activities while supporting our Business Development efforts. At Kleinfelder, we pride ourselves on our inclusive culture and the career development opportunities we provide. If you're ready to grow and make impactful contributions, we'd love to welcome you aboard!

Frequently Asked Questions (FAQs) for Marketing Pursuit Leader (A/E Firm) Role at Kleinfelder
What are the responsibilities of a Marketing Pursuit Leader at Kleinfelder?

As a Marketing Pursuit Leader at Kleinfelder, your main responsibilities include managing, planning, and coordinating marketing activities to support business development. This involves overseeing the preparation and writing of proposals, client interviews, and presentations while adhering to brand standards. You'll work closely with Business Development Managers and technical professionals to assess client development needs and create compelling, visually appealing proposals that improve our chances of winning.

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What qualifications do I need to become a Marketing Pursuit Leader at Kleinfelder?

To qualify for the Marketing Pursuit Leader position at Kleinfelder, candidates should have 6-7 years of relevant experience, with at least 3-4 years specifically in professional marketing or sales roles within an A/E/C firm. A Bachelor's degree in English, Marketing, Journalism, or Communications is preferred, alongside strong writing and presentation skills, proficiency in Microsoft Office, and advanced abilities in Adobe InDesign.

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How can I demonstrate my skills for the Marketing Pursuit Leader position at Kleinfelder?

To effectively showcase your skills for the Marketing Pursuit Leader role at Kleinfelder, focus on your previous experiences leading marketing initiatives, especially in proposal development. Highlight your attention to detail, ability to work collaboratively across teams, and any successes you've had in winning complex proposals. Demonstrating knowledge of marketing fundamentals and visual communication, as well as providing examples of your creative work, will further strengthen your application.

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What qualities make a successful Marketing Pursuit Leader at Kleinfelder?

A successful Marketing Pursuit Leader at Kleinfelder embodies strong organizational skills, attention to detail, and effective communication. They remain adaptable in a dynamic work environment and are proficient at managing multiple deadlines. Creativity in proposal design, critical thinking, and a client service mindset to work closely with technical professionals are also essential qualities for achieving success in this role.

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What is the expected salary range for a Marketing Pursuit Leader at Kleinfelder?

The expected salary range for the Marketing Pursuit Leader position at Kleinfelder is between $68,626 and $126,585. This range is based on individual qualifications and experience, and it aligns with California's Pay Transparency Law. Overall compensation may also include a robust benefits package, supporting the professional development of our staff.

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Common Interview Questions for Marketing Pursuit Leader (A/E Firm)
How do you approach the development of a proposal?

When developing a proposal, I begin by thoroughly understanding the client's needs and the specific requirements of the RFP. I then collaborate with the relevant teams to gather insights and data, ensuring that the proposal aligns with client expectations. I place strong emphasis on creating compelling narratives and integrating graphics to enhance the visual appeal, which ultimately contributes to a better presentation of our capabilities.

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Can you describe your experience working in a multi-disciplinary team?

I have extensive experience working in multi-disciplinary teams, which I believe is vital for creating successful proposals. I focus on fostering open lines of communication and encouraging collaboration, ensuring that all perspectives are acknowledged. This approach not only improves the quality of our submissions but also builds a sense of unity within the team.

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What methods do you use to ensure compliance with RFP requirements?

To ensure compliance with RFP requirements, I start by meticulously reviewing the RFP instructions and compliance checklist. I create a detailed plan that outlines each section of the proposal and allocate responsibilities among team members. I conduct thorough quality reviews to confirm adherence to all guidelines, avoiding any potential pitfalls that could jeopardize our proposal.

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How do you incorporate client value propositions into your proposals?

I first analyze the client's specific challenges and objectives, then I craft tailored value propositions that address their needs directly. These propositions are woven throughout the proposal narrative, highlighting how our solutions not only meet requirements but also provide added value to the client. I find it particularly effective to use case studies or previous project success stories as proof of our capabilities.

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What tools or software are you proficient in for proposal development?

I am proficient in Microsoft Office, particularly Word and PowerPoint, as well as Adobe InDesign for creating high-quality visual materials in proposals. Additionally, I utilize project management tools to keep track of timelines and task assignments, ensuring that we stay on schedule and adhere to deadlines.

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How do you handle tight deadlines when preparing proposals?

I thrive under pressure, and I handle tight deadlines through careful planning and prioritization. I break down the proposal into manageable tasks and work closely with my team to ensure we stay on track. Clear communication about expectations and progress updates helps prevent any last-minute surprises and allows us to deliver quality work, even on quick turnaround times.

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Describe a successful proposal that you led in the past.

In my previous role, I led a proposal for a large infrastructure project that involved a complex team of engineers and architects. We implemented a strategic approach using SWOT analysis, which I facilitated. The proposal incorporated engaging visuals and client testimonials, which resonated with the review panel. Ultimately, we won the project, which was a testament to our collaborative effort and shared commitment to success.

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What strategies do you use to motivate your team during a proposal process?

To motivate my team during a proposal process, I emphasize the importance of collaboration and celebrate each milestone we achieve together. I make sure to recognize individual contributions and encourage open dialogue where team members can share their ideas. Providing constructive feedback and fostering a creative environment is key to keeping morale high and ensuring the best outcomes.

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How do you stay updated on best practices in proposal development?

I stay updated on best practices by actively participating in industry webinars, reading relevant publications, and networking with peers. Continuous education and professional development are essential in this evolving field, and I often seek out training opportunities, whether through workshops or online courses, to enhance my skills and knowledge.

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What role does creativity play in proposal development?

Creativity is crucial in proposal development as it helps differentiate our submissions from competitors. By infusing unique design elements, compelling narratives, and effective use of graphics, we capture the attention of reviewers. Creativity also allows us to portray complex ideas simply and attractively, making our proposals more memorable and impactful.

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At Kleinfelder, we have been connecting great people to the best work since 1961. We are engineers, scientists, and construction professionals providing solutions that improve our clients’ transportation, water, energy, and other private infra...

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DATE POSTED
April 11, 2025

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