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Customer Marketing Manager

Are you ready to power the World's connections?


If you don’t think you meet all of the criteria below but are still interested in the job, please apply.  Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.


About the role:


C for “Customer Champions” is our first value for a reason. Our Customer Marketing function is dedicated to creating programs that engage our customers throughout their lifecycle, influencing adoption, retention, and expansion, as well as turning them into our best advocates. The Customer Marketing Manager role will report to our Director, Customer Marketing, and work closely to grow our existing programs to drive even more impact. This role will focus on customer advocacy activities, including creating customer content (case studies, video testimonials, etc), launching and managing our customer reference program, and driving online reviews, as well as customer communications, including creating and maintaining customer lifecycle campaigns. This role will require someone agile, who thrives in context switching and is excited by creating and owning programs. There will also be a customer-facing component to this role, so this individual must have strong communication skills (both written and verbal).


What you'll do:
  • Drive and expand our global customer content program, including the creation of case studies, video testimonials, customer webinars, and more.
  • Maintain customer proof points database, including regular updates and communication to sales and CX teams.
  • Assist in managing customer engagement and communication programs, including ongoing nurture campaigns, newsletters, and in-person/virtual events.
  • Launch and manage customer reference program, including success metrics around new business influence.
  • Maintain vendor relationships with customer review platforms and drive engagement to position Kong as the leading provider in our space.
  • Assist with customer-focused events, such as API Summit (our flagship event), customer roundtables, Customer Advisory Board meetings, etc.
  • Other customer marketing and advocacy activities as needed
  • And any additional tasks required by manager


Who you are:
  • 5+ years of marketing experience with 1-3 years of customer marketing experience (for a tech company or similar industry)
  • Have the desire and ability to learn a technical product and in 3-6 months be able to discuss with industry professionals
  • Strong communication skills with the ability to write compelling copy and communicate with executives
  • Strong project management skills, including the ability to manage multiple projects and come up with creative solutions to challenges
  • Experience with GTM platforms such as Marketo, Salesforce, Tableau, and Confluence
  • Have the ability to travel 2-5 times per year (potentially international)


Kong has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. Compensation varies depending on a wide array of factors, including but not limited to specific candidate location, role, skill set and level of experience. Certain roles are eligible for additional rewards including sales incentives depending on the terms of the applicable plan and role. Benefits may vary depending on location. US based employees are typically offered access to healthcare benefits, a 401(k) plan, short and long term disability benefits, basic life and AD&D insurance, among others. The typical base pay range for this role in the US is $90,000-110,000.


About Kong: 


Kong is THE cloud native API platform with the fastest, most adopted API gateway in the world (over 300m downloads!). As the innovation leader of cloud API technologies, Kong is on a mission to enable companies around the world to become "API-first" and securely accelerate AI adoption.  Kong helps organizations globally - from startups to Fortune 500 enterprises - unleash developer productivity, build securely and accelerate to market.


83% of web traffic today is API calls!  APIs are the connective tissue of the cloud and the underlying technology that allows software to talk and interact with one another.  Therefore, we believe that APIs act as the nervous system of the cloud.  Our audacious mission is to build the nervous system that will safely and reliably connect all of humankind!


For more information about Kong, please visit konghq.com or follow @thekonginc on Twitter. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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CEO of Kong
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Augusto Marietti
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Average salary estimate

$100000 / YEARLY (est.)
min
max
$90000K
$110000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Customer Marketing Manager, Kong

Are you ready to power the world's connections with Kong as a Customer Marketing Manager? If you're enthusiastic about engaging customers and enhancing their experience, we want you! At Kong, our top priority is our customers, and we're looking for someone to help create meaningful programs that influence customer adoption, retention, and advocacy. In this role, you'll be reporting to our Director of Customer Marketing and collaborating on initiatives that drive impact across our customer lifecycle. Your responsibilities will include creating compelling content such as case studies and video testimonials, managing our customer reference program, and launching customer communications strategies. Strong communication skills are essential, as you'll be working closely with customers and internal teams. We're excited to find a creative individual who thrives on multitasking and is eager to take ownership of impactful programs. You’ll also have the chance to assist in hosting events and engaging in our community. With 5+ years of marketing experience, particularly in customer marketing within the tech industry, you've got the expertise we need. Plus, if you're willing to learn and discuss our innovative API technologies within a few months, that's a huge bonus! At Kong, we value our employees and offer competitive pay along with healthcare benefits and a 401(k) plan. Join us in building the nervous system of the cloud and be part of a mission that connects all of humankind!

Frequently Asked Questions (FAQs) for Customer Marketing Manager Role at Kong
What are the responsibilities of a Customer Marketing Manager at Kong?

The Customer Marketing Manager at Kong is responsible for creating and managing engaging customer content, assisting in customer engagement programs, and supporting the customer reference program. You will also work on maintaining vendor relationships with customer review platforms and drive initiatives to enhance Kong’s brand presence.

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What qualifications are required for the Customer Marketing Manager position at Kong?

To qualify for the Customer Marketing Manager role at Kong, candidates need at least 5 years of marketing experience, including 1-3 years specifically in customer marketing within the tech industry. Strong communication skills and project management abilities are essential, along with familiarity with marketing tools like Marketo and Salesforce.

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What skills should I have to succeed as a Customer Marketing Manager at Kong?

Successful candidates for the Customer Marketing Manager position at Kong should possess excellent communication skills for crafting compelling content, strong project management skills for multitasking effectively, and the ability to learn and discuss technical products competently within a few months.

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What type of work environment can a Customer Marketing Manager expect at Kong?

At Kong, the work environment is dynamic and fast-paced, allowing a Customer Marketing Manager to engage with diverse teams and customers. Collaboration is key, and the culture promotes creativity and agility, providing ample opportunities for employees to make impactful contributions.

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What type of benefits does Kong offer to its Customer Marketing Manager employees?

Kong offers a comprehensive benefits package for its Customer Marketing Managers, which includes healthcare benefits, a 401(k) plan, short and long-term disability coverage, and more. The compensation package is competitive and varies according to location and experience.

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Common Interview Questions for Customer Marketing Manager
Can you describe your experience in customer marketing?

Discuss your specific roles and responsibilities in previous customer marketing positions, emphasizing your strategies for customer advocacy, engagement, and retention.

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How do you prioritize multiple projects as a Customer Marketing Manager?

Outline your project management strategy, possibly mentioning tools you use, your communication style, and how you ensure team alignment on priorities.

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What strategies have you implemented to enhance customer engagement?

Share specific examples of campaigns or programs you’ve launched that boosted customer interactions and describe their outcomes.

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How do you measure the success of customer marketing initiatives?

Explain the metrics you utilize to track campaign performance and customer satisfaction, along with any tools or methodologies you apply.

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How do you create compelling customer content?

Discuss your creative process for developing case studies or testimonials, including how you collaborate with customers and incorporate their feedback.

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What role does communication play in your approach to customer marketing?

Highlight how effective communication helps in understanding customer needs, conveying information, and fostering long-lasting relationships.

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How do you handle feedback from customers regarding marketing content?

Discuss your approach to gathering and analyzing customer feedback and how you use it to improve future marketing efforts.

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Can you give an example of overcoming a challenge in customer marketing?

Provide a relevant example showing your problem-solving skills, detailing the challenge, your thought process, and the eventual solution.

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What do you know about Kong and its products?

Share your understanding of Kong’s mission, products, especially the API platform, and how they serve their customers in the tech space.

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Why do you want to work as a Customer Marketing Manager at Kong?

Express your passion for customer engagement and the alignment of your skills with Kong's mission and values, underlining your enthusiasm for marketing in a tech-driven environment.

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We are powering the world's connections! Today's world is all about connections, both digital and personal. We are providing the reliability and security to make those connections possible.

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DATE POSTED
March 19, 2025

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