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Senior Marketing Manager, Academics & Society Engagement

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Position Overview

The Senior Manager, Academic & Society Engagement will shape the future of da Vinci surgery by working directly with surgical societies and academic medical centers to drive formal endorsements, standardized training, and best practices. Leading society engagement, you will drive guideline inclusion, training requirements, and procedural standardization, leveraging clinical data, peer-reviewed research, and faculty advocacy to establish da Vinci surgery as a recognized standard of care. Collaborating across Clinical Marketing, Product, Digital, Customer Training, and Academic Key Accounts, you will align academic and society strategies to drive training standardization, faculty mentorship, and sustainable procedural growth.

Amplify da Vinci 5 Adoption and Validation in Academics 

  • Shape the future of surgical education: Drive da Vinci 5 curriculum integration with resident benchmarks, publish training protocols, and scale best in class training with key faculty.
  • Establish evidence-based training standards: Scale validated strategies for Force Feedback, Case Insights, and Dual Console training across our Academic Top 100 Academic Medical Centers.
  • Strengthen academic chair and chief networks: build success stories and collaborations with Department Chairs, Division Chiefs, and Program Directors to accelerate da Vinci 5 multi-specialty adoption and research.

Drive Society Champions of da Vinci Surgery 

  • Shape the future of surgical standards: Lead engagement and tradeshow execution with priority academic societies to drive guideline inclusion, training requirements, and procedural standardization for da Vinci surgery.
  • Secure formal society endorsements: Establish da Vinci as a recognized standard of care by integrating clinical data, surgeon best practices, and peer-reviewed research beyond the Intuitive tradeshow and into their scientific programs.
  • Modernize residency and fellowship curriculum standards: Engage and empower society leaders and da Vinci champions to drive resident curriculum standardization, benign procedure adoption, and society guideline changes.
  • Lead strategic society analysis across clinical marketing: Research each society’s membership demographics, financial health, and leadership structure to identify high-value partnerships and advocacy opportunities that advance da Vinci surgery.

Accelerate Academic Faculty Adoption and Procedural Growth

  • Elevate early practice alumni as thought leaders: Position early practice academic medical center alumni as da Vinci champions, elevating them as key influencers and thought leaders.
  • Develop academic faculty KOLS who can shape Program Director belief and effective programmatic adoption of da Vinci as part of academic tripartite mission. 
  • Empower the next generation of surgeons: Integrate KOLs into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia to drive belief and adoption of da Vinci. 
  • Elevate impact of peer-to-peer events in academic residency programs: Drive Journal Clubs, training bootcamps, remote case observation watch parties to build confidence in benign procedures and acute care.
  • Amplify academic success stories: Highlight case studies from across the country on resident training best practices, benign procedure integration, and da Vinci 5 case studies in academia. 

Strategic Cross-Functional Collaboration

  • Work closely with Clinical Marketing to develop tailored academic engagement strategies across specialties and medical societies.
  • Regularly meet with Clinical Marketing to establish marketing standards and best practices that support the academic mission.
  • Collaborate with US Clinical Marketing and Product Marketing teams to Expand cross-specialty adoption of da Vinci 5 and SP by integrating the latest advancements into academic strategies.
  • Align academic and society strategies by collaborating with Academic Key Customer Directors and internal teams (Product, Digital, Customer Training, MSL) to scale best practices in faculty development, resident support, and benign procedural adoption.
  • Lead academic program execution—such as the Intuitive CONNECT Academic Surgeon Leader (ASL) initiative, academic tracks at events, and ongoing webinars—ensuring measurable outcomes and continuous optimization.
  • Optimize society-led training: Collaborate with Customer Training teams to enhance existing academic and society-led education programs with measurable learning outcomes.

Qualifications

Qualifications

  • Minimum Education: Bachelor’s degree in Marketing, Business, Health Sciences, or related field required; advanced degree (MBA, MPH, or related) preferred.
  • Minimum Experience: 12+ years of marketing, partnership, or program management experience in the healthcare or medical device industry, with a focus on academic, clinical, or society engagement.
  • Expertise: Demonstrated success in forging strategic partnerships with academic institutions and/or professional societies. Proven ability to drive curricular development and educational initiatives in a matrixed environment.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders ranging from senior society leaders to residents and fellows.
  • Analytical Skills: Proficient in market and data analysis; ability to translate insights into targeted strategies that support organizational goals.
  • Project Leadership: Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
  • Travel: Willingness to travel for academic site visits, trade shows, society events, and other business needs.

Competencies & Attributes

  • Strategic Mindset: Visionary thinker who connects academic and society trends to long-term organizational objectives.
  • Relationship Management: Skilled in establishing trust-based relationships with KOLs, faculty, society leadership, and administrative teams.
  • Collaboration & Influence: Able to unify cross-functional stakeholders—from Clinical Marketing to Digital Solutions—to deliver cohesive and effective programs.
  • Innovation & Adaptability: Quick to pivot strategies based on emerging research, feedback from academic and society partners, and evolving market conditions.
  • Passion for Healthcare Education: Deep commitment to advancing surgical education, improving patient outcomes, and shaping the future of da Vinci surgery.
  • Data-Driven Decision Making – Strong ability to simplify complex data and research findings into digestible, actionable insights for executive and academic audiences.
  • Comfortable working in a matrixed environment, influencing decision-makers without direct authority.

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Employment Opportunity. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.

Average salary estimate

$125000 / YEARLY (est.)
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What You Should Know About Senior Marketing Manager, Academics & Society Engagement, Intuitive

At Intuitive, we believe that minimally invasive care is life-enhancing care, and we are on a mission to lift the potential of physicians worldwide. We are searching for a Senior Marketing Manager in Academics & Society Engagement to join our vibrant Atlanta team. In this pivotal role, you will directly engage with surgical societies and leading academic medical centers to elevate da Vinci surgery, ensuring it becomes the gold standard for surgical care. Your responsibilities will include advocating for formal endorsements, standardized training, and best practices in education. As the liaison between our internal teams and academic leaders, you'll spearhead initiatives to integrate our da Vinci 5 curriculum into educational frameworks, producing detailed training protocols and best-in-class education materials. Your ability to build influential partnerships and shape training standards will be vital in driving procedural growth and embracing new surgical techniques. This position is perfect for someone with a mix of marketing savvy, strong relationship management skills, and a passion for advancing healthcare education. If you thrive in a collaborative environment that values innovative thinking, and if you are excited about shaping the future of surgical training, we want to hear from you. Join us at Intuitive and be a part of a company that champions diverse ideas and real-world experiences, as we work together to create breakthroughs in minimally invasive care and enhance patient outcomes.

Frequently Asked Questions (FAQs) for Senior Marketing Manager, Academics & Society Engagement Role at Intuitive
What qualifications are required for the Senior Marketing Manager position at Intuitive?

To succeed in the Senior Marketing Manager role at Intuitive, candidates should have a Bachelor's degree in Marketing, Business, Health Sciences, or a related field. An advanced degree such as an MBA or MPH is preferred. Additionally, at least 12 years of experience in marketing, partnership, or program management specifically within healthcare or the medical device industry is essential.

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What are the primary responsibilities of the Senior Marketing Manager, Academics & Society Engagement at Intuitive?

The Senior Marketing Manager at Intuitive will be responsible for forging partnerships with surgical societies and academic medical centers, driving formal endorsements for da Vinci surgery, and standardizing training requirements. You will also lead collaborations to promote educational initiatives and advocate for the acceptance of da Vinci as a recognized standard of care in surgical practices.

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How does the role of Senior Marketing Manager contribute to surgical education at Intuitive?

The Senior Marketing Manager for Academics & Society Engagement at Intuitive plays a key role in shaping the future of surgical education by collaborating with academic leaders to elevate the da Vinci curriculum. This includes integrating training protocols, fostering mentorship, and establishing evidence-based training standards that influence both resident education and procedural practices in surgery.

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What skills are essential for a Senior Marketing Manager at Intuitive?

Essential skills for the Senior Marketing Manager at Intuitive include excellent communication and analytical abilities, project leadership experience, and a strong background in relationship management. You should be adept at navigating cross-functional teams and have a strategic mindset to connect academic trends with organizational objectives in the healthcare sector.

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What impact does the Senior Marketing Manager position have on patient outcomes at Intuitive?

The impact of the Senior Marketing Manager at Intuitive on patient outcomes is significant, as this role directly influences the integration of best practices and standardized training in surgical procedures. By enhancing educational frameworks and promoting advanced techniques like da Vinci surgery, you help ensure better training for surgeons, ultimately leading to improved patient care and outcomes.

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Common Interview Questions for Senior Marketing Manager, Academics & Society Engagement
Can you explain your experience with strategic partnerships in the healthcare sector?

When answering this question, focus on specific examples of partnerships you've developed in the healthcare industry. Highlight your approach to building trust, negotiating terms, and the impact these partnerships had on educational initiatives or procedural advancements.

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How do you stay updated on trends in surgical education and training?

Detail your methods for staying informed, including professional organizations you belong to, journals you read, and industry conferences you attend. This demonstrates your commitment to continuous learning and staying relevant in the field.

Join Rise to see the full answer
Describe a successful marketing campaign you executed. What did you learn from it?

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Clearly outline the objective of the campaign, your role in its development, and the measurable outcomes, along with key lessons learned to show how you apply feedback in future projects.

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What challenges do you anticipate in the role of Senior Marketing Manager at Intuitive?

Discuss potential challenges such as navigating complex relationships within academic institutions or addressing varying levels of acceptance of new surgical techniques. Highlight your proactive strategies for overcoming these hurdles, showcasing your adaptability and problem-solving skills.

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How do you prioritize tasks and manage multiple projects in a fast-paced environment?

Explain your organizational methods, whether you use specific tools or frameworks to manage projects. Emphasize your experience in prioritizing based on deadlines and significance, as well as your track record of meeting project goals effectively.

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What role does data analysis play in your decision-making process?

Discuss how you use quantitative and qualitative data to inform your strategies. Provide examples of how data-driven decisions have shaped past initiatives, emphasizing your ability to translate complex data into actionable insights.

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How would you approach building relationships with academic leaders and societies?

Share your strategies for relationship management, including networking techniques and communication skills. Highlight any successful partnerships you’ve developed in previous roles and your approach to nurturing these relationships over time.

Join Rise to see the full answer
What methods would you utilize to promote the adoption of da Vinci surgery in academic settings?

Discuss various outreach strategies you would employ, such as workshops, seminars, or KOL engagements, and your approach to gathering feedback from academic institutions to tailor solutions that address their specific needs.

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Can you describe your experience leading cross-functional teams?

Share specific examples of how you've effectively led multidisciplinary teams to achieve common goals. Emphasize your ability to facilitate collaboration among diverse stakeholders and the impact of your leadership on project outcomes.

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Why do you want to work with Intuitive and advance their mission in healthcare?

Personalize your response by connecting Intuitive's values with your passion for healthcare. Discuss your desire to contribute to innovations in minimally invasive care and how your background aligns with their mission of improving patient outcomes through advanced surgical practices.

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Founded in 1995, Intuitive Surgical, Inc develops, manufactures and markets robotic technologies designed to improve clinical outcomes and help patients return more quickly to active and productive lives. The company is headquartered in Sunnyvale,...

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March 20, 2025

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