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Job details

Messaging Operations Manager

Launch Potato is a digital media company focused on connecting advertisers with customers. They are seeking a Messaging Operations Manager to enhance their email marketing operations.

Skills

  • Email marketing expertise
  • Data analysis
  • Workflow automation
  • HTML/CSS knowledge
  • API integrations

Responsibilities

  • Optimize email deliverability and engagement metrics.
  • Develop and maintain subscriber journey workflows.
  • Conduct analysis of campaign performance and subscriber behavior.
  • Implement automation strategies and segmentation models.
  • Execute A/B testing and quality control for campaigns.

Education

  • Bachelor's degree preferred but not required

Benefits

  • Base salary
  • Profit-sharing bonus
  • Competitive benefits
  • Performance-based salary increases
To read the complete job description, please click on the ‘Apply’ button
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CEO of Launch Potato
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Greg Van Horn
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Average salary estimate

$100000 / YEARLY (est.)
min
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$80000K
$120000K

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What You Should Know About Messaging Operations Manager, Launch Potato

Join Launch Potato as the Messaging Operations Manager, where you will play a pivotal role in shaping how we communicate with our 5 million+ subscribers! Based in vibrant Raleigh, NC (and remote-friendly), this position offers you the chance to put your skills in managing large-scale newsletter operations to work, helping us optimize our messaging strategies and improve engagement metrics through data analysis. In this fast-paced digital media company, renowned for connecting advertisers and customers through their unique brand portfolio, your expertise will shine as you develop complex subscriber journey workflows and implement automation strategies. We pride ourselves on fostering a diverse and energetic culture, making sure that every team member contributes towards our shared success. If you have a solid background in email marketing platforms and a knack for troubleshooting, coupled with advanced analytical skills, you'll fit right in with our innovative team. Expect to leverage your communication prowess and creativity to enhance subscriber experiences and maximize performance across our diverse newsletter properties. If you’re ready to make an impact in a high-growth company while collaborating with a talented, international team, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Messaging Operations Manager Role at Launch Potato
What are the main responsibilities of the Messaging Operations Manager at Launch Potato?

As the Messaging Operations Manager at Launch Potato, your primary responsibilities will include optimizing email deliverability, developing efficient workflow automation, conducting performance analysis, and driving scalability. You will be accountable for maintaining deliverability rates above industry standards and ensuring subscriber journeys are seamless and engaging.

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What qualifications do I need to become a Messaging Operations Manager at Launch Potato?

To qualify for the Messaging Operations Manager position at Launch Potato, you should have at least 3 years of experience in managing high-volume newsletter operations, along with a deep understanding of email marketing platforms and analytics. Strong analytical and problem-solving skills are essential, as is the ability to work flexibly outside standard hours for optimal messaging performance.

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How does Launch Potato ensure data security for its email operations?

At Launch Potato, data security is a top priority. As the Messaging Operations Manager, you will implement industry-standard protocols and best practices for managing subscriber data. This includes optimizing our infrastructure and workflows to maintain security while maximizing performance and engagement.

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What kind of tools and technologies will I use as Messaging Operations Manager?

As the Messaging Operations Manager at Launch Potato, you will utilize various tools and technologies, including enterprise email marketing platforms, workflow automation systems, and data analysis software such as Looker or SQL. Your technical prowess will help enhance our email infrastructure and performance metrics.

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How does Launch Potato support career growth for the Messaging Operations Manager?

Launch Potato values performance-driven culture, offering competitive compensation packages and opportunities for career advancement. As a Messaging Operations Manager, your future increases will be based on personal and company performance, providing ample chances for growth and development within a high-growth company.

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Common Interview Questions for Messaging Operations Manager
Can you describe your experience with managing large-scale newsletter operations?

In your response, illustrate your hands-on experience managing newsletter operations, specifically mentioning the scale of subscribers, your role in optimizing engagement metrics, and any challenges you faced while improving email deliverability.

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How do you analyze campaign performance and make data-driven decisions?

Discuss your approach to analyzing campaign data, including the tools and methodologies you use to evaluate performance metrics. Provide an example of a data-driven decision you made that improved campaign outcomes.

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What specific challenges have you encountered while managing email deliverability?

Share your understanding of common deliverability challenges and provide examples from your past experiences. Illustrate how you troubleshoot issues and what strategies you implemented to maintain high deliverability rates.

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Can you explain your experience with email marketing platforms and workflow automation?

Highlight your experience with specific email marketing platforms, showing your technical expertise. Describe how you’ve utilized workflow automation to improve campaign efficiency and subscriber engagement.

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What strategies do you use for A/B testing of email campaigns?

Discuss your approach to developing and executing A/B tests. Provide specific examples of what you tested, how you analyzed results, and how the findings helped improve campaign performance.

Join Rise to see the full answer
How do you adapt your messaging strategies to different audience segments?

Explain your understanding of segmentation and customization in email marketing. Show how you’ve used data analysis to tailor messaging for specific groups of subscribers, enhancing overall engagement.

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What impact have you made in your previous roles in email marketing?

Share quantifiable metrics and achievements from your past roles in email marketing operations. Be specific about how your contributions directly influenced engagement, deliverability, or revenue.

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How do you stay updated on email marketing trends and best practices?

Mention the resources, blogs, or networks you follow to keep abreast of changes in the email marketing landscape. Emphasize the importance of continuous learning in your professional growth.

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Describe a time when you had to troubleshoot an email campaign issue.

Bring up a specific challenge you faced in troubleshooting an email campaign. Discuss the steps you took to identify and resolve the issue, along with the outcome that followed.

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What motivates you to excel as a Messaging Operations Manager?

Share your passion for email marketing and the joy of optimizing campaigns to achieve better results. Discuss what aspects of the role excite you the most and how you align your goals with the company's vision.

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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

90 jobs
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$80,000/yr - $120,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 10, 2025

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