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Senior Communications Manager, Asia

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, talent is our number one operating priority. Everything we do is designed to inspire and educate employees and engage our diverse workforce in our company vision to bring economic opportunity to every member of the global workforce. We're looking for a Senior Communications Manager, Asia to join our strong and committed Global Communications team based in Singapore, who is passionate and interested in telling the stories behind the world of work today.

The individual will work alongside the global Communications teams to develop and implement a strategic and impactful communications program to bring LinkedIn’s member and customer value to life for Asia — create awareness of LinkedIn’s value propositions, amplify our global storytelling regionally and  ideate on effective news hooks for key priorities, build media relationships, support key consumer and customer launches, build strong messaging and narratives to support media engagement and enable and support the success of local comms teams through strategic planning.  

The role offers the opportunity to work on key projects across corporate, consumer, and B2B communications such as product launches and executive engagements, and partner with teams across markets on campaigns and day-to-day communications efforts. This position will have a regional scope, including coordination across 360 communications for APAC during key tentpole moments, with direct responsibility for markets such as Singapore, Indonesia and Japan. The ideal candidate is a versatile communications generalist, preferably with agency experience, who thrives in fast-paced environments. They should be a proactive self-starter with strong attention to detail, able to flex across different areas of the business and oversee a wide range of projects independently and collaboratively.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

Responsibilities:

  • Develop and drive proactive communications programs and initiatives to support broader narratives to drive results for LinkedIn’s member, customer stories.
  • Coordinate 360 communications across corporate, consumer, and B2B for APAC as needed  during key tentpole moments like global campaigns, product launches, executive engagements, and other high-profile events.
  • Manage and oversee media relations efforts across markets such as Singapore, Indonesia, Japan, driving story opportunities and building brand awareness.
  • Develop and oversee content creation, including video and other multimedia formats, to support executive visibility and integrated communications strategies in Asia.
  • Partner with external agencies to drive impact and results.
  • Drive and develop communications messaging and Q&A documents for announcements, launches, and broader cross-functional efforts.
  • Partner closely with cross-functional teams locally and internationally.
  • Work closely with local and regional teams to ensure that all communications align with LinkedIn’s broader global strategy while being adapted for local relevance.
  • Manage and build relationships with journalists in efforts to build story and brand opportunities for LinkedIn.

Qualifications

Basic Qualifications:

  • 7+ years experience in Communications, Marketing, Journalism, or related experience AND 2 years of experience in External Communications
  • 5+ years experience focused on servicing the tech sector in the social media space

Preferred Qualifications:

  • 4+ years experience in external communications
  • 3+ years of experience supporting senior executives
  • B.S./B.A in Broadcast Journalism/Communications / PR / English
  • Proven senior stakeholder exposure/management
  • Strong understanding of business and media environment, particularly in consumer brands and/or consumer technology brands
  • Demonstrates strong and clear executive presentation skills
  • Experience in collaborating with different teams throughout the region / globe
  • Strong and clear communication and presentation skills to leadership level audiences (able to clearly articulate complex dependencies, solutions and communications strategies)
  • Able to drive strategy as well as tactical execution, analyze performance, solve complex problems and drive results
  • Loves to capitalize on new growth opportunities to scale businesses through a structured, curious, audience-first and data-driven approach
  • Proactive and resourceful attitude, independently taking initiative and leadership
  • Ability to thrive in a fast-paced and unstructured, deadline-oriented environment
  • Possess a high degree of integrity and a sense of confidentiality
  • Demonstrate managerial maturity and good judgment at all times
  • The ability to develop and maintain strong internal and external relationships at all levels is critical to this position

Suggested Skills 

  • External Communications (Corporate,  Executive, B2B, Consumer)   
  • Complex Problem Solving 
  • Stakeholder Management
  • Strategy
  • Project Management

Additional Information

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Senior Communications Manager, Asia, LinkedIn

Are you ready to take your communications skills to the next level? LinkedIn is on the lookout for a Senior Communications Manager, Asia, to join our dynamic Global Communications team based in the vibrant city of Singapore! This isn't just any communications role; it's your chance to make an impact on a global scale and tell the inspiring stories behind the world of work today. As a pivotal part of our team, you'll develop and implement innovative communications strategies that highlight LinkedIn’s value propositions, drive brand awareness, and support our diverse customer base across Asia. Your responsibilities will span everything from managing media relations to creating compelling content that resonates regionally. You’ll collaborate with cross-functional teams on exciting projects, including product launches and high-profile executive engagements. If you thrive in fast-paced environments, possess a keen attention to detail, and are a proactive self-starter, we want to hear from you! At LinkedIn, we believe in empowering our employees, which is why we offer a hybrid work environment that balances the flexibility of working from home with office collaboration. Join us at LinkedIn and help bring economic opportunity to every member of the global workforce while growing your career in an inclusive and fun culture!

Frequently Asked Questions (FAQs) for Senior Communications Manager, Asia Role at LinkedIn
What are the responsibilities of the Senior Communications Manager at LinkedIn?

The Senior Communications Manager at LinkedIn is responsible for developing proactive communications programs, managing media relations across various markets in Asia, overseeing content creation, and collaborating closely with local teams to ensure effective messaging that aligns with LinkedIn’s global strategy. This role focuses on both corporate and consumer communications, particularly during major campaigns and product launches.

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What qualifications are required for the Senior Communications Manager position at LinkedIn?

To qualify for the Senior Communications Manager role at LinkedIn, candidates should have over 7 years of experience in communications, marketing, or journalism, including 5 years servicing the tech sector. They should also possess a Bachelor’s degree in areas such as Broadcast Journalism, Communications, or Public Relations, alongside strong executive presentation skills and stakeholder management experience.

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How does LinkedIn support the growth of the Senior Communications Manager?

LinkedIn invests in the growth of its employees, including the Senior Communications Manager, by fostering an inclusive culture that emphasizes trust and collaboration. The role offers exposure to high-profile projects and opportunities to collaborate with both local and regional teams, allowing for continuous professional development and the chance to lead influential communications initiatives.

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What is the work environment like for the Senior Communications Manager at LinkedIn?

The work environment for the Senior Communications Manager at LinkedIn is hybrid, offering flexibility between home and office work. The team encourages a culture of connection, clarity, and adaptability to meet the evolving needs of the business while promoting a fun and inclusive atmosphere.

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What skills are most important for a Senior Communications Manager at LinkedIn?

Key skills for a Senior Communications Manager at LinkedIn include exceptional written and verbal communication, project management, complex problem-solving, and stakeholder management. A strong understanding of consumer technology brand communications and the ability to effectively drive strategy and execution are also crucial to succeeding in this fast-paced role.

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Common Interview Questions for Senior Communications Manager, Asia
Can you describe a successful communications campaign you led as a Senior Communications Manager?

When discussing a successful campaign, focus on your role in developing strategy, executing the plan, and measuring results. Highlight specific metrics to illustrate the campaign's impact, demonstrating your understanding of the target audience and how your communication aligned with business objectives.

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How do you manage media relationships effectively?

To manage media relationships, emphasize the importance of understanding journalists' needs and maintaining open communication. Share examples of how you've tailored pitches to media outlets, established rapport, and followed up on stories, showcasing your proactive approach and understanding of the media landscape.

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What strategies do you use to ensure cross-functional alignment in your communications?

Discuss your experience collaborating with different teams and how you've employed strategic planning to align messaging across functions. Mention tools or methods you've used to facilitate communication and ensure that all stakeholders are on the same page concerning goals and outcomes.

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How do you stay updated on trends within the social media sector?

Explain your approach to staying updated, which could include following industry blogs, participating in webinars, or engaging with professional networks. Emphasize your proactive learning habits and how you apply insights to your communications strategies at LinkedIn.

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Can you give an example of a time when you had to handle a communications crisis?

Share a specific situation where you successfully managed a communications crisis by outlining your initial response, the strategy you employed to mitigate negative impact, and the outcome. Highlight your analytical skills and ability to navigate tough situations thoughtfully.

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What role does data play in your communications strategy?

Discuss how you use data to inform your communications decisions and strategies, including audience insights, engagement metrics, and campaign performance data. Provide examples of how data-driven decisions have improved your communications initiatives in previous roles.

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How would you tailor LinkedIn's global messaging for the Asia market?

Describe your approach to understanding regional nuances and cultural sensitivities when adapting global messaging. Talk about how you've engaged local teams in the past to ensure that the communication resonates effectively with the target audience.

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What tools do you find most useful in managing communications projects?

Share the project management and communication tools you prefer, explaining how they enhance collaboration and efficiency. Discuss specific scenarios where these tools helped you achieve project goals and monitor progress effectively.

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How do you prioritize your tasks when managing multiple projects?

Explain your strategy for prioritization, which may include assessing project timelines, stakeholder needs, and aligning tasks with broader business objectives. Provide an example of how you handled competing deadlines in the past without compromising communication quality.

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Describe your experience with content creation for communications.

Highlight your experience in creating various content types, including press releases, multimedia content, and Q&A documents. Discuss your writing process, collaboration with creative teams, and how you've ensured content aligns with messaging goals and brand voice.

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Our mission is to create economic opportunity for every member of the global workforce and this vision connects our more than 16,000 employees in dozens of offices across five continents. It inspires us to invest in our talent, support career grow...

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