Senior Social Video Producer (Head of Video)

As a Senior Social Video Producer at Impact, you will be responsible for translating creative visions into engaging video content that resonates with our Gen Z audience. This includes overseeing the entire production process, from conceptualization to execution, leading a video team, and ensuring all content adheres to brand guidelines. Your role will also involve experimenting with unique storytelling techniques and formats while driving video growth across platforms like TikTok and YouTube Shorts.

To become a Senior Social Video Producer at Impact, you should have 3-4+ years of experience in video production within a media company, brand, or publisher. A proven track record of creating engaging, high-performing video content is essential, along with a strong understanding of cultural trends in the digital landscape. Strong organizational skills and the ability to thrive in fast-paced environments are also key qualifications for this role.

At Impact, we believe in fostering a culture of creativity and mentorship. As a Senior Social Video Producer, you'll help develop the skills of your team members, providing them with guidance and support as they grow in their roles. This focus on professional development ensures that everyone is empowered to contribute their best work and adapt to the evolving landscape of social video.

As a Senior Social Video Producer at Impact, your primary focus will be on platforms that are highly relevant to our audience, such as TikTok, YouTube Shorts, and Reels. You'll be experimenting with new formats and storytelling techniques to engage users on these platforms while contributing to our overall video strategy and brand goals.

The compensation for the Senior Social Video Producer position at Impact ranges from $90K to $130K annually. Offers will be extended based on individual experience, providing an opportunity to negotiate within this range depending on your qualifications and professional background.

When responding, highlight specific projects you've worked on that were designed for social media platforms, focusing on the results achieved. Describe your role in the production process and mention any methodologies or innovative techniques you employed to engage the audience effectively.

Discuss your strategies for staying informed, such as following industry leaders, joining community forums, and analyzing trends through analytics on platforms. Share how this knowledge has influenced your video content plans or productions in the past.

Emphasize your leadership style, whether it's collaborative, mentoring, or driving accountability. Offer examples of how you have built teams, cultivated creativity, and handled conflicts while ensuring a productive work environment.

Talk about key performance indicators (KPIs) you analyze, such as viewer engagement, shares, and overall performance metrics. Highlight your experience using data analytics tools or methods to refine video strategy and improve future content.

Share a specific story, detailing the challenges faced, the solutions you came up with, and the ultimate outcome. Focus on your problem-solving skills and the impact of your leadership in addressing the issues.

Outline steps you take during the production process to maintain brand integrity, such as consulting with stakeholders, adhering to stylistic guidelines, and performing regular content audits. Emphasize your awareness of brand messaging and audience perception.

Describe how you brainstorm, research, and collaborate with your team to develop innovative video content. Discuss any tools or methods that help you capture ideas effectively and refine them into actionable plans.

Explain your project management approach, including how you prioritize tasks, communicate with your team, and maintain quality under pressure. Provide examples of how you successfully managed a tight timeline in previous projects.

Illustrate how you have worked with various teams, such as marketing or client partnerships, to align video content with broader goals. Provide examples of how these collaborations enhanced the final product and drove results.

Outline the steps you would take to create an effective video strategy, including audience analysis, content ideation, trend incorporation, and platform-specific tactics. Emphasize your ability to adapt based on performance data and audience feedback.