Senior Paid Media Associate, Influencer Marketing

As a Senior Paid Media Associate at Linqia, you will be responsible for setting up and executing paid media campaigns across programmatic, social, and native channels. You'll also manage day-to-day operations, analyze campaign metrics to drive optimizations, partner with teams to ensure timely deliverables, and play a crucial role in enhancing our overall marketing strategies.

To qualify for the Senior Paid Media Associate position at Linqia, candidates should ideally have over three years of paid media experience, particularly in paid social. A strong understanding of various digital advertising formats, excellent analytical skills, and the ability to work effectively under ambiguity are essential. A relevant four-year college degree is also required.

Linqia is committed to fostering an environment where talent and intelligence are valued. We support career development through continuous learning opportunities, cross-collaboration among teams, and a culture that encourages innovation. The fast-paced nature of our work also allows for rapid professional growth and the chance to take ownership of impactful projects.

Linqia is at the forefront of influencer marketing due to its AI-driven platform, which allows us to deliver guaranteed results through data-driven strategies. Our unique approach as a social content lab enables marketers to organically test and amplify high-performing influencer content, effectively transforming influencer marketing into a scalable media channel.

Absolutely! Linqia seeks candidates who are critical thinkers, team players, and passionate about digital marketing. The ideal Senior Paid Media Associate should be adaptable, able to manage their time effectively, and demonstrate strong troubleshooting skills. A proactive attitude and an enthusiasm for innovation are key to thriving in our dynamic start-up environment.

While discussing your experience with paid media campaigns, focus on specific campaigns you worked on, outlining your role in the setup, execution, and optimization phases. Highlight any measurable results, such as increased ROI or traffic, and illustrate your ability to work with various digital platforms effectively.

When faced with campaign discrepancies, it's important to showcase your troubleshooting skills. Explain that you begin by analyzing metrics and data to identify the root cause. Discuss any tools or methods you use to rectify issues and emphasize your ability to communicate effectively with internal and external stakeholders to resolve problems.

To optimize campaign performance, I utilize data analysis to identify trends and areas for improvement. I focus on A/B testing various elements such as ad creative and targeting options. By continuously monitoring and adjusting campaigns based on performance metrics, I'm able to drive better results while keeping clients informed.

Prioritization in a fast-paced environment requires a structured approach. I often utilize task management tools to organize my workload based on deadlines and client needs. I also foster open communication within my team to ensure that priorities align and adjust tasks as necessary based on project timelines.

Data is fundamental to my decision-making process. I rely on real-time analytics to gauge campaign performance, derive insights, and make informed adjustments. By staying data-driven, I ensure that our strategies are effective and aligned with client goals, thereby enhancing overall campaign success.

When discussing a challenging campaign, provide a specific example that highlights your problem-solving skills. Explain the challenges faced, the actions you took to overcome them, and the successful outcome. This demonstrates your resilience and ability to adapt under pressure.

Staying updated with digital marketing trends is crucial in this field. I regularly read industry blogs, attend webinars, and participate in networking events. I also follow influential figures in marketing on social media, which helps me remain informed about emerging trends and technologies.

Collaboration is key in any successful campaign. I have significant experience working across sales, success, and product teams to align our strategies. I believe in fostering open lines of communication and ensuring that all teams are on the same page regarding goals and deliverables.

I have hands-on experience with several digital advertising platforms, including Google Ads, Facebook Ads Manager, and programmatic buying platforms. Discussing your familiarity with specific tools and platforms helps to establish your technical credibility in the interview.

Building client relationships requires transparency and trust. I strive to maintain regular communication, providing updates and insight into campaign performance. By understanding their goals and needs, I foster strong partnerships that lead to increased client satisfaction and long-term collaboration.