Paid Media Marketing Manager

As a Paid Media Marketing Manager at LTF Digital, your primary responsibilities include designing and executing targeted advertising campaigns on Meta platforms, conducting audience research, managing budgets, A/B testing to improve performance, analyzing campaign metrics, and preparing detailed reports. You will work closely with cross-functional teams to ensure campaigns are aligned and executed seamlessly.

Candidates applying for the Paid Media Marketing Manager position at LTF Digital should have at least one year of proven experience in paid media, particularly within the UK market. Familiarity with tools such as Meta Ads Manager, Google AdWords, and strong data analysis skills are essential. Creativity in developing ad copy and communication skills are also key components for success in this role.

At LTF Digital, the role of Paid Media Marketing Manager offers several opportunities for career growth. With our supportive work environment and commitment to professional development, you can advance your skills in digital advertising and explore various specializations within the marketing field. The flexible and remote-friendly culture also allows you to take ownership of projects, paving your way to leadership roles in the future.

While previous experience in medical aesthetics marketing is preferred, it is not strictly required for the Paid Media Marketing Manager position at LTF Digital. The most important qualifications are your expertise in paid media campaigns, creativity, and a results-driven mindset. If you have a strong understanding of digital marketing principles and can adapt to the industry's specific nuances, you'll find success in this role.

As a Paid Media Marketing Manager at LTF Digital, you can expect a competitive salary ranging from £27k to £32k PA, along with a comprehensive benefits package. This includes 28 holiday days, health insurance, flexible working hours, pension contributions, and opportunities for professional development. We also value team spirit, offering away days for team events.

When discussing your approach to audience targeting, emphasize the importance of thorough research and utilizing tools like audience insights on Meta platforms. Mention your strategies for identifying customer segments, optimizing targeting based on analytics, and continually refining your approach to better reach ideal audiences.

Highlight a specific paid media campaign where you played a critical role. Discuss the goals, strategies you implemented, the platforms used, and how you measured success. Be sure to mention any innovative tactics, budget management, and data-driven decisions that contributed to the campaign's success.

Explain your familiarity with tools such as Meta Ads Manager, Google Analytics, and any other relevant software. Discuss how you utilize these platforms to track key performance indicators, generate reports, and derive insights to optimize future campaigns. Emphasize your analytical mindset and how data shapes your strategies.

Discuss your commitment to professional development and how you stay informed about the latest trends. This can include following industry blogs, participating in webinars, attending workshops, and engaging with professional communities. Highlight any certifications or courses you have completed to bolster your knowledge in digital advertising.

Provide examples of how you have successfully implemented A/B testing in past campaigns. Explain your methodology for creating variations, measuring results, and interpreting data to make informed decisions. Show your focus on continuous improvement based on performance metrics.

Outline your approach to budget allocation and optimization, including setting up clear KPIs and regularly monitoring performance metrics. Discuss your strategies for reallocating funds to high-performing ads and how to manage spending to maximize ROI while staying within budget constraints.

Discuss your process for brainstorming and creating compelling ad copy that resonates with the target audience. Highlight your creative techniques, such as storytelling, emotional appeals, and clarity in messaging. Also, mention any collaboration you have with designers for visual elements.

Emphasize your ability to collaborate effectively with teams from various departments, such as design, content, and sales. Discuss your communication strategies to ensure everyone is aligned and how you integrate feedback from different stakeholders to enhance campaign execution.

Share specific challenges you've encountered in previous roles, such as intense competition or budget cuts. Explain your problem-solving approaches, whether it involved creative re-strategizing, leveraging data insights, or collaborating with teams, to demonstrate your resilience and adaptability.

Discuss the key performance indicators you would use to gauge campaign success, such as conversion rates, cost per acquisition, and overall ROI. Explain your focus on aligning success metrics with business objectives and how you would report these findings to stakeholders.