Event Planner

As an Event Planner at Informa Markets, your main responsibilities include overseeing the operation and promotion of official exhibition websites and social media platforms, planning and executing a variety of professional events such as industry forums, award ceremonies, and business negotiation conferences, and ensuring smooth communication among marketing, sales, and operations teams. You’ll also have a role in setting exhibitor and investor acquisition strategies to meet performance targets.

To qualify for the Event Planner position at Informa Markets, applicants should hold a bachelor’s degree or higher, ideally in Marketing, Advertising, Communications, or a related field. Additionally, having 3 to 5 years of experience in marketing promotion and event planning, particularly within professional exhibition contexts, is preferred. Strong interpersonal skills and effective communication abilities are essential for this role.

The Event Planner role at Informa Markets requires proficiency in common office software as well as excellent writing skills. Being organized and capable of efficient planning is crucial since you'll be juggling multiple events and timelines. Familiarity with online promotion platforms, particularly WeChat and Weibo, is a plus as it plays a significant role in your event marketing strategies.

At Informa Markets, you can expect a positive work culture that values freedom, flexibility, and collaboration. The team is characterized by a welcoming atmosphere, supported by in-person and virtual social events. The company fosters a strong sense of community while also promoting diversity and inclusion, making it a rewarding workplace for all employees.

Informa Markets offers a wealth of career development opportunities for Event Planners, including bespoke training, mentoring platforms, and access to a variety of courses on LinkedIn Learning. Employees are encouraged to pursue internal job moves and benefit from a culture that promotes continuous learning and personal growth.

In answering this question, highlight your approach to time management and organization. Discuss the tools you use to track deadlines, prioritize tasks based on urgency and importance, and how you communicate with team members to manage expectations effectively.

Share a specific event you organized, detailing the objectives, planning process, and the strategies you implemented. Focus on elements such as attendee engagement, logistics management, and how your efforts contributed to achieving the event's goals.

Discuss innovative marketing tactics you’ve used in the past, like leveraging social media platforms, attending related industry events, or forming partnerships with key stakeholders to enhance visibility and attract professional attendees.

Describe your adaptability and problem-solving skills. Provide an example where you successfully navigated unexpected changes, emphasizing your ability to remain calm under pressure and your proactive communication with team members and vendors.

Talk about specific tools or software platforms you’ve used for event planning and management. Emphasize your familiarity with virtual event platforms and how they’ve enabled you to expand event reach and enhance attendee engagement.

Outline the metrics you would use to assess an event's success, such as attendee feedback, turnout rates, engagement during the event, and how well objectives were met. Discuss how collecting and analyzing this data informs future planning.

Explain how you establish and maintain strong relationships with vendors and clients. Highlight your communication strategies and how you ensure that expectations are met throughout the planning and execution phases.

Discuss the communication methods you employ, such as regular check-ins, shared project management tools, and clear delegation of roles, to ensure that all team members are aligned and informed throughout the event planning process.

Identify a few common challenges in event planning such as budget constraints or venue issues, and describe how you have effectively addressed these issues in the past with examples.

For this question, express your excitement about joining Informa Markets, focusing on shared values, the opportunity for growth and the chance to be part of a team that delivers successful events. Craft a narrative that showcases your alignment with the company’s culture and mission.