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Marketing Specialist

Description

  

At RLF, our vision is to create high performance environments that inspire and nurture the human spirit. 


RLF has continued to evolve since 1935 because of our collective passion and dedication. We have cultivated a team of talented professionals who create exceptional places as well as provide attentive service to our clients. Best of all, we make working together fun. If you want to make a difference, come join us. We make places that perform.


RLF is seeking a full-time Marketing Specialist to join our team and play a key role in advancing the firm’s brand and market presence. This position reports directly to the Director of Marketing and collaborates closely with the Federal and Healthcare Capture Managers to develop high-quality, opportunity-specific proposals that align with the firm’s strategic goals. Beyond proposal development, this role offers the opportunity to contribute to a variety of marketing initiatives that promote thought leadership, enhance brand awareness, and increase market visibility.


The ideal candidate is detail-oriented, proactive, and committed to continuous learning and improvement. Strong writing skills and the ability to manage multiple projects under tight deadlines are essential. A collaborative mindset and the ability to thrive in an engaging though fast-paced, deadline-driven environment are also key to success.


Responsibilities   

  • Analyze Requests for Proposals (RFPs) to assess compliance and requirements, contributing to Go/No-Go decisions and SWOT analyses.
  • Support Capture Managers in planning and kick-off coordination, and format proposal templates using InDesign to meet opportunity-specific requirements.
  • Develop customized content by collaborating with internal team members to gather technical information and managing external communication with subconsultants.
  • Ensure proposals align with client requirements and win themes through compelling graphics and content.
  • Oversee quality control of proposals and marketing deliverables, including content and formatting.
  • Manage third-party printing and binding of proposals and other deliverables.
  • Maintain the Client Relationship Management (CRM) system and update the proposal database throughout the pursuit process.
  • Conduct research on industry trends, competitors, and client intelligence to inform strategic decisions.
  • Serve as a strategic partner to technical staff, contributing to marketing strategies that align with the firm’s objectives.
  • Support the Communications Manager in public relations, special events management, advertising, and social media efforts to strengthen brand awareness.
  • Manage the selection, inventory, and delivery of promotional items and conference/career fair giveaways.
  • Coordinate public relations events, including trade shows and special corporate events.
  • Participate in community functions, pre-proposal meetings, trade shows, and related events.

Requirements

  • Bachelor’s degree in Journalism, English, Marketing, or Business, or an equivalent combination of education and experience.
  • Three (3) years of experience in producing SF330 federal proposals within the AEC industry.
  • Three (3) years of experience in writing, editing, and proofreading.
  • Certified Professional Services Marketer (CPSM) a plus.
  • Familiarity with the Architecture/Engineering/Construction (A/E/C) industry.
  • Graphic design skills, with proficiency in InDesign.
  • Strong interpersonal, client service and communications skills.
  • A strong dedication to continuous professional development and growth. 
  • Creativity and a strategic mindset.
  • Strong time management and multitasking abilities.
  • Ability to remain composed under tight deadlines.
  • Organized, collaborative, and detail oriented.
  • Proven ability to cultivate and sustain strong relationships.
  • Independent, dependable, and customer service oriented.
  • Adobe Creative Suite, with an emphasis on InDesign.
  • Microsoft 365 suite.
  • CRM databases such as Deltek VantagePoint or similar platforms.

 

Why join us?  

  • Flexible Work Schedules 
  • Hybrid office (in-office T-Th; remote M, F)
  • PTO and holidays
  • Paid Health, Dental and Vision Coverage
  • 401(k) with Company Match
  • Paid Short & Long-Term Disability
  • Paid Life and AD&D benefits
  • Employee Assistance Program
  • Supplemental Life and Ancillary Insurance Plans
  • Professional Certification Reimbursement
  • Professional Organization Membership Reimbursement
  • Wellness Incentives
  • Tuition Reimbursement
  • Student Loan Assistance
  • Identity Theft Plan and Legal Plan
  • Volunteer Time Off
  • Pet Insurance 


Amount of Travel Required

This position will require occasional travel, some of which may be international. 


Background Check and Drug Testing Information

RLF conducts background checks and drug screening after an offer of employment has been made. Criminal history will not automatically disqualify a candidate. In addition, during employment individuals may be required by RLF or an RLF client to successfully complete additional background checks, including motor vehicle record as well as drug testing.


Agency Disclaimer

All vendors must have a signed RLF Placement Agreement from the Director of Human Resources to receive payment for placement. Verbal or written commitments from any other member of the RLF staff will not be considered binding terms. All unsolicited resumes sent to RLF, and any resume submitted to any employee outside of RLF Human Resources, will be considered property of RLF. RLF will not be held liable to pay a placement fee.


Visa Sponsorship

RLF is not accepting applications for sponsorship at this time (e.g., H-1B or TN Visas). 


EEO Statement

RLF strives to attract and hire the best talent in the industry, in order to provide a creative and challenging work environment. As such, qualified applicants will receive consideration without discrimination regardless of age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.  RLF is an EEO/AA/M/F/Vets/Disabled affirmative action employer.

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

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What You Should Know About Marketing Specialist, RLF

If you're a detail-oriented creative on the lookout for a new adventure, RLF has an exciting opportunity for you! We’re in search of a Marketing Specialist to join our vibrant team in sunny Orlando, Florida. At RLF, we believe in creating high-performance environments that ignite inspiration and cater to the human spirit. Our history since 1935 showcases our unwavering commitment to evolution and innovation. In this role, you’ll play a pivotal part in enhancing our brand and market presence by working closely with our fantastic team, including Federal and Healthcare Capture Managers. You’ll dive into developing tailored proposals that not only meet client needs but also reflect our strategic goals. Your flair for strong writing and design, especially with InDesign, will shine as you create visually compelling content. Collaborating with internal teams and managing external communications is key, so your interpersonal skills will be put to good use! You’ll also delve into industry research to keep us ahead of the curve, understanding trends and competitors. Don’t worry about being overwhelmed — we foster a supportive atmosphere where fun and dedication go hand in hand. If you thrive under deadlines and are passionate about continuously learning, we’d love to have you on board. Join us at RLF, where we make places that perform, and let’s inspire each other to reach new heights together!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at RLF
What are the responsibilities of a Marketing Specialist at RLF?

As a Marketing Specialist at RLF, your primary responsibilities will include analyzing Requests for Proposals (RFPs), supporting Capture Managers, and developing tailored proposals that align with client requirements and firm goals. You’ll also conduct research, manage project timelines, and collaborate on various marketing initiatives to enhance our brand visibility.

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What qualifications are needed for the Marketing Specialist position at RLF?

To be a successful Marketing Specialist at RLF, candidates should possess a Bachelor’s degree in Journalism, English, Marketing, or Business. Additionally, having three years of experience in producing federal proposals in the AEC industry and strong writing, editing, and graphic design skills are essential for this role.

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How is creativity valued for the Marketing Specialist role at RLF?

Creativity is highly valued at RLF for the Marketing Specialist role. Your ability to develop innovative content and proposals that capture the essence of our firm’s goals while engaging clients will set you apart. We encourage out-of-the-box thinking in order to craft compelling messages and designs that resonate with our audience.

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What does the work environment look like for RLF's Marketing Specialist?

At RLF, the work environment is dynamic and engaging, characterized by a collaborative team spirit. Our structure promotes flexible work schedules with a hybrid setup, allowing team members to thrive in both in-office and remote settings while fostering creativity and productivity.

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Is there room for professional development for Marketing Specialists at RLF?

Absolutely! At RLF, we believe in nurturing talent and providing opportunities for professional development. We offer tuition reimbursement, certification reimbursement, and support for professional organization memberships to help you continuously grow and refine your skills.

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Common Interview Questions for Marketing Specialist
Can you describe your experience with creating proposals in the AEC industry?

When answering this question, highlight specific projects you've worked on, the challenges you faced, and any tools you used, such as InDesign. Discuss how you ensured compliance and met client expectations, showcasing your attention to detail and strategic thinking.

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What strategies do you use to manage multiple projects under tight deadlines?

Employ a methodical approach to answer this question. Discuss time management techniques you’ve used effectively, like prioritizing tasks and utilizing project management tools. Give examples of how you’ve successfully met deadlines in previous roles.

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How do you ensure that your proposals are aligned with client requirements?

Explain your process for analyzing RFPs and engaging with team members to gather necessary information. Highlight the importance of clear communication with clients to ensure that your proposals not only meet but exceed their expectations.

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What role does collaboration play in your work as a Marketing Specialist?

Illustrate the significance of teamwork in your projects. Provide examples of how you’ve worked with colleagues, capturing their insights and expertise to enhance the quality of proposals or marketing initiatives.

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How do you keep yourself updated with industry trends and insights?

Talk about the resources you rely on, such as industry publications, professional organizations, and networking events. Emphasize your proactive approach to research and learning, which contributes to your strategic marketing contributions.

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Could you discuss your experience with graphic design tools, particularly InDesign?

Detail your familiarity with InDesign and any relevant design projects you’ve completed. Focus on your ability to create visually appealing layouts that enhance the effectiveness of proposals and marketing materials.

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What marketing initiatives have you led that enhanced brand visibility?

Share specific marketing campaigns or initiatives you’ve spearheaded, explaining your role and the measurable outcomes. Discuss the strategies and creativity employed that effectively increased brand awareness.

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What do you consider when developing content for proposals?

Discuss your approach to building persuasive and tailored content for proposals, emphasizing the importance of aligning with client needs and firm objectives. Include considerations for tone, style, and clarity.

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Can you describe a time when you had to collaborate with a diverse team?

Demonstrate your interpersonal skills by sharing a scenario where you worked with various stakeholders. Highlight how differing perspectives improved the proposal or project outcome, showcasing your adaptability and teamwork.

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Why do you want to work as a Marketing Specialist at RLF?

Express your alignment with RLF's vision and values, and share your excitement for contributing to a team focused on innovative, high-performance environments. Emphasize your desire to learn and grow within the organization’s supportive culture.

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Full-time, hybrid
DATE POSTED
March 29, 2025

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