Sr. Lifecycle Marketing Manager - job 1 of 2

As a Senior Lifecycle Marketing Manager at Lyra Health, you are responsible for developing comprehensive lifecycle marketing strategies that enhance the member experience and drive engagement. This involves creating a segmentation strategy to personalize messaging, crafting onboarding and retention programs using various channels, and analyzing campaign performance. You will lead a team of channel experts and work closely with product and customer success teams to ensure alignment with overall business goals. This role is pivotal in driving consumer engagement and revenue growth.

To be a suitable candidate for the Senior Lifecycle Marketing Manager role at Lyra Health, you should have at least 10 years of marketing experience, with a minimum of 3 years focused specifically on lifecycle marketing. Additionally, you should possess strong people management skills, particularly leading marketing teams. A good understanding of CRM platforms like Salesforce Marketing Cloud, as well as proficiency in data analysis tools like Google Analytics, will also be essential for your success in this role.

At Lyra Health, the Senior Lifecycle Marketing Manager leverages data-driven insights to inform marketing strategies and improve campaign performance. This includes analyzing metrics to identify opportunities for optimization, utilizing tools such as Google Analytics and Mixpanel to generate actionable insights, and experimenting with different marketing approaches to enhance conversion rates. Your ability to understand data is crucial to crafting recommendations that resonate with diverse consumer audiences.

In the role of Senior Lifecycle Marketing Manager at Lyra Health, you'll work with a variety of marketing channels to engage consumers effectively. These channels include email campaigns, push notifications, and SMS alerts. You will craft tailored messaging for different demographic segments and oversee the creation of marketing content that speaks directly to your audience. Your multi-channel approach will be key in maximizing reach and enhancing member journeys.

The anticipated annual base salary for the Senior Lifecycle Marketing Manager position at Lyra Health ranges from $119,000 to $183,000. This range can vary according to factors such as skills, qualifications, and location. Additionally, there may be opportunities for discretionary bonuses, and you will also enjoy a wonderful benefits package that includes comprehensive healthcare, equity options, competitive time off, and more!

When designing a lifecycle marketing strategy, I start by thoroughly understanding the audience and mapping out the customer journey. I identify key touchpoints where we can engage with members and use segmentation to tailor our messaging accordingly. I also focus on employing various channels like email and SMS to maximize reach and ensure consistent brand messaging throughout the customer experience.

In my experience, key metrics for assessing campaign success include open rates, click-through rates, conversion rates, and overall ROI. Additionally, I look at engagement metrics such as time spent on site and customer retention rates to gauge how well our messaging resonates with our audience and drives long-term loyalty.

Certainly! One of my most successful campaigns involved a comprehensive onboarding program that utilized email marketing and push notifications. We segmented our audience based on their previous interactions and tailored our messaging to guide them through the process. As a result, we saw a significant increase in engagement, with nearly 40% higher retention rates than previous onboarding initiatives.

I prioritize and organize my projects by setting clear timelines and milestones. I utilize project management tools to track progress and communicate regularly with my team to ensure everyone is on the same page. By breaking down tasks into manageable steps and focusing on collaboration, I can effectively meet deadlines without compromising quality.

Collaboration is vital in lifecycle marketing. It enables marketers to work closely with product development, customer success, and data analysis teams to align campaign strategies with overall business objectives. Regular communication ensures all team members contribute their insights, resulting in cohesive and effective marketing efforts that drive better engagement.

I stay updated with marketing trends by regularly reading industry blogs, participating in webinars, and attending conferences. Networking with other professionals also provides valuable insights into emerging technologies. Furthermore, I continuously explore new tools and platforms that can enhance our marketing capabilities and optimize our strategies.

Personalization for diverse audiences starts with thorough segmentation based on demographics and behavioral data. I analyze audience insights to develop tailored content that addresses their unique needs and preferences. By using dynamic email content and targeted messaging, I ensure that our communications resonate with each segment effectively.

A common challenge I faced was low engagement rates in certain campaigns. I conducted thorough analysis to pinpoint the cause and discovered that we weren't effectively targeting our messaging. By revamping our segmentation strategy and implementing A/B tests, we optimized our campaigns leading to significantly improved results.

I have extensive experience using various marketing automation tools, particularly Salesforce Marketing Cloud. I leverage these tools to create multi-channel campaigns that streamline our marketing processes, automate customer communications, and analyze performance data to continuously iterate and improve our strategies.

I am drawn to Lyra Health because of its mission to improve mental health access and care through innovative solutions. The opportunity to use my skills to impact millions positively is incredibly motivating. I admire the company’s commitment to employee well-being and am eager to contribute to a team dedicated to making a difference in people’s lives.