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Marketing Specialist

Company Description

For the last four decades, Ma Labs has built an impeccable reputation for being one of the most trusted and reliable computer and IT component distributors in the world. Headquartered in Silicon Valley, and with 8 other hubs strategically located throughout the world, our diverse and expansive array of hardware and software technologies can be promptly delivered to wholesalers, resellers, and businesses. Our extensive distribution experience and commitment to outstanding customer care has yielded multiple awards from numerous publications for superior service.

For more information please visit our website at www.malabs.com

Job Description

As a member of our team you will enjoy:

  • Base Salary
  • Annual Bonus Program*
  • Health Insurance (medical, dental, vision, other optional insurances)
  • Paid Holidays, Paid Time Off and Paid Sick Leave
  • 401(k) Program
  • Employee Referral Program
  • Employee Discounts
  • Employee Appreciation Events

We are seeking for a detail-oriented Marketing Specialist to execute marketing campaigns, analyze performance data, support the development of channel marketing programs, manage marketing events, and contribute to our SEO and digital marketing efforts. The ideal candidate will possess strong analytical skills, a passion for driving results through data-driven marketing strategies, proven experience in event management, and a solid understanding of digital marketing principles.

The position reports to the Director of Marketing.

As a Marketing Specialist, you will be responsible for:

  • Execute and analyze marketing campaigns, translating data into actionable insights for continuous improvement.
  • Support Marketing Managers in developing and implementing effective channel marketing programs.
  • Partner with Product Managers and Sales to create and deliver integrated marketing and sales programs.
  • Design compelling promotions and meticulously track campaign performance to ensure ROI.
  • Develop proficiency in providing business insights through data analysis of marketing activities, including SEO and social media performance.
  • Initiate, design, and execute comprehensive marketing events, ensuring seamless delivery and impactful results.
  • Evaluate sales incentive reports and develop innovative promotion proposals to maximize sales.
  • Supporting Marketing Director in various projects as required

Qualifications

The ideal Marketing Specialist will also have:

  • Bachelor's degree in Marketing or business related fields
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Have experience in executing successful marketplace sales campaigns and social media marketing
  • Demonstrable experience in marketing data analytics and e-commerce
  • Ability to interpret a wide variety of technical and numerous data
  • Strong MS Excel and PowerPoint skills and ability to show excel project portfolio (required)
  • Excellent interpersonal and communication skills, strong teamwork skills, and the ability to collaborate and drive enthusiasm at every level
  • Ability to multitask and deliver projects by deadlines
  • Excellent attention to details and well organized
  • Understanding of the channel distribution market is a plus
  • Understanding of the computer hardware business is a plus

Additional Information

Our EEOC Statement:

Ma Labs welcomes and encourages diversity and inclusion in the workplace. Ma Labs is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by applicable law. Ma Labs is also committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any accommodations due to a disability, please let us know.

California Employee Privacy Notice:

https://www.malabs.com/media/documents/employee_privacy_notice.pdf

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Specialist, Ma Labs, Inc

At Ma Labs, we are on the lookout for a talented Marketing Specialist to join our dynamic team in San Jose, CA! With over four decades of excellence as a trusted computer and IT components distributor, we proudly stand at the forefront of innovation in Silicon Valley. As a Marketing Specialist, you'll play a vital role in executing marketing campaigns, analyzing performance data, and supporting our channel marketing programs. We want someone detail-oriented who thrives on data-driven results and has proven experience in event management and a solid grasp of digital marketing principles. You’ll be working closely with the Director of Marketing, Marketing Managers, Product Managers, and Sales teams to deliver integrated marketing solutions that get results! Your responsibilities will also include designing and tracking marketing promotions to ensure high ROI, initiating impactful marketing events, and evaluating sales incentive reports to craft innovative proposals. If you have a Bachelor’s degree in Marketing or a related field, strong analytical skills, a knack for creativity, and excellent communication skills, we want to hear from you! Join Ma Labs and be part of an inclusive environment that celebrates diversity and encourages innovative thinking. Help us shape the future of IT distribution while growing your career in a supportive, vibrant workspace!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at Ma Labs, Inc
What are the primary responsibilities of a Marketing Specialist at Ma Labs?

As a Marketing Specialist at Ma Labs, your primary responsibilities will include executing and analyzing marketing campaigns, supporting the development of channel marketing initiatives, managing marketing events, and contributing to our SEO and digital marketing strategies. You'll work closely with various teams to ensure that campaigns are effective and data-driven, helping to innovate and improve our overall marketing efforts.

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What qualifications do I need to apply for the Marketing Specialist position at Ma Labs?

To apply for the Marketing Specialist role at Ma Labs, you should possess a Bachelor’s degree in Marketing or a related field. Additionally, a thorough understanding of both traditional and digital marketing, including SEO and market research methods, is crucial. Relevant experience in data analytics, e-commerce, and successful campaign execution will also make you a strong candidate.

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How does Ma Labs support its Marketing Specialists?

At Ma Labs, we value our employees and offer extensive support to our Marketing Specialists. This includes a competitive base salary, an annual bonus program, comprehensive health insurance, and a robust 401(k) plan. Additionally, we have various employee appreciation events, referral programs, and discounts, creating a rewarding environment for personal and professional growth.

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What skills are essential for success as a Marketing Specialist at Ma Labs?

Success as a Marketing Specialist at Ma Labs hinges on possessing strong analytical capabilities, creativity in campaign design, excellent communication skills, and the ability to manage multiple projects effectively. Proficiency in tools like MS Excel and PowerPoint, as well as a solid understanding of the channel distribution market, will help you thrive in this role.

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What is the company culture like at Ma Labs for Marketing Specialists?

The culture at Ma Labs is one of inclusivity and teamwork. We embrace diversity and encourage collaboration among our team members. As a Marketing Specialist, you'll be part of a vibrant environment where innovation is cherished, and everyone’s contributions are valued. We believe in fostering a positive workplace culture that motivates and empowers our employees.

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Common Interview Questions for Marketing Specialist
Can you describe your experience with executing marketing campaigns?

When discussing your experience with executing marketing campaigns, be specific about successful campaigns you’ve managed, the strategies you employed, and the outcomes you achieved. Highlight your analytical skills by mentioning how you tracked results and applied insights for ongoing improvements, which is particularly relevant for a Marketing Specialist at Ma Labs.

Join Rise to see the full answer
What digital marketing tools are you proficient in?

In your response, list specific digital marketing tools you have used, such as Google Analytics, SEO tools, or social media platforms. Explain how you've leveraged these tools to drive marketing efforts and analyze campaign performances, as these skills are essential for a Marketing Specialist at Ma Labs.

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How do you approach data analysis in marketing?

Explain your method for analyzing marketing data, such as defining key metrics, utilizing analytical tools, and employing insights to inform future strategies. Emphasize your detail-oriented nature and ability to translate data into actionable marketing decisions, which aligns with the responsibilities of a Marketing Specialist at Ma Labs.

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Describe a successful marketing event you have managed.

When sharing about a marketing event, outline your planning process, how you coordinated logistics, and what made the event successful. Highlight any metrics that demonstrate the event's effectiveness and tie it back to how it relates to the role of a Marketing Specialist at Ma Labs.

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How do you ensure high ROI in your marketing campaigns?

Discuss methods you've used to calculate ROI, such as identifying target audiences, crafting compelling content, testing different strategies, and analyzing results post-campaign. Emphasize your analytical mindset and how it contributes to the decision-making process for maximizing ROI, a key expectation for a Marketing Specialist at Ma Labs.

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What is your experience with SEO and how do you incorporate it into your marketing strategies?

Detail any SEO projects you've worked on, strategies you’ve implemented, and the results achieved. Highlight your understanding of current SEO best practices and explain how you incorporate them into your marketing strategies to drive organic traffic, an essential aspect for a Marketing Specialist at Ma Labs.

Join Rise to see the full answer
What do you think is the most important trait for a Marketing Specialist?

Discuss traits like analytical skills, creativity, communication, and teamwork. Emphasize the importance of being data-driven and adaptable, which are crucial attributes for a Marketing Specialist at Ma Labs, especially in the fast-paced IT distribution environment.

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How do you collaborate with sales teams in marketing projects?

Describe your collaborative approach when working with sales teams, focusing on how you align marketing and sales goals, share insights, and develop joint strategies. This is particularly relevant for a Marketing Specialist at Ma Labs, where collaboration is ingrained in our marketing efforts.

Join Rise to see the full answer
Can you provide an example of how you've used social media in your marketing strategies?

Share specific examples of social media campaigns that were effective, detailing your role in planning and execution, as well as measurable outcomes. Reflect on how these experiences would translate well into the Marketing Specialist position at Ma Labs.

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What motivates you in the field of marketing?

Highlight your passion for creativity, data analysis, and the opportunity to influence business outcomes. Discuss how working at an innovative company like Ma Labs aligns with your motivation to drive impactful marketing strategies.

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Ma Labs was founded in 1983. This company provides the retailing and distributing of computer parts and electronics. Their headquarters are located in San Jose, California.

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Full-time, on-site
DATE POSTED
March 22, 2025

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