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Senior Product Marketing Specialist

Company Description

Mirantis is an open cloud company that helps organizations achieve digital self determination by giving them complete control over their strategic infrastructure. The company combines intelligent automation and cloud-native expertise for managing and operating virtual machines, containers, Kubernetes, and cloud environments.

We empower developers and innovators to create extraordinary products and services by automating the discovery, integration, and operation of the best cloud and open source technologies for their unique needs.

https://www.mirantis.com/

 

 

Job Description

About the Team - Marketing:

The marketing team promotes Mirantis and our commercial offerings to prospects, customers, and the wider community to create brand awareness, support product-led growth, generate leads, and foster customer loyalty. We also promote open source projects that we lead or contribute to in order to help increase community engagement and adoption.

The product marketing team focuses on three primary solution categories: container solutions, cloud native virtualization, and multicluster management.

  • You will work with some of the brightest innovators in the cloud native ecosystem, helping to promote cutting-edge solutions and technologies in a fast-growing market, where we serve hundreds of customers, including ~⅓ of Fortune 100 companies

  • You will be part of the only independent company recognized by both Gartner and Omdia in 2024 as one of the world’s leading providers of enterprise container management solutions, and the only leading vendor committed to delivering truly open and flexible solutions based on open source technologies 

  • You will work in an engineering-driven company that has a strong history of open source leadership as a founding member and top contributor to OpenStack and an industry-respected pedigree as pioneers in containerization with heritage in Docker Enterprise.

  • You will have the opportunity to take Mirantis training course(s) in cloud native technologies.

  • You will have the opportunity to collaborate in an agile, creative, and data-driven marketing team, with the freedom to pursue your own ideas. 

  • Here are some of the tools we use: Atlassian Jira, Google Workspace, Pardot, Salesforce, Storyblok, Wrike

Please note: This is a hands-on individual contributor role. 

 

What you’ll be doing:

  • Take ownership of product marketing for one or more products, collaborating closely with the appropriate product managers and other stakeholders to stay up-to-date with the latest changes

  • Work with product management and other stakeholders to prepare materials for product launches and releases, including website content, datasheets, blogs, whitepapers, presentations, videos, emails, etc.

  • Work with product management and other stakeholders to prepare user-centric materials for product-led growth, such as tutorials, guides, videos, etc.

  • Work with product management, sales, and other stakeholders to prepare sales enablement materials, including messaging, presentations, FAQs, sales playbooks, competitive analyses, conversation guides, etc. Organize and present sales enablement activities as needed.

  • Work with the demand generation team to help create and/or review content as needed for campaigns, including webinar abstracts, landing pages, emails, social posts, eBooks, infographics, tutorials, etc.

  • Work with stakeholders in the sales and/or customer success teams to create and publish case studies, including customer outreach, information gathering, content creation, content approval, and legal release. Case studies may include website content, collateral, press releases, and/or other forms of content.

  • Assist with PR/AR activities as needed, such as press release content, bylines, customer outreach, research, etc.

  • Work with Mirantis Open Source Program Office as needed to assist with materials and/or promotional activities related to open source projects that Mirantis leads or contributes to

  • Create and/or review event-related materials, such as website content, handouts, signage, event messaging, partner activities, emails, social posts, etc.

  • Assist with partner marketing content and activities as needed, such as website content, partner portal content, press releases, collateral, speaking proposals, webinars, etc.

  • Assist with other marketing activities as needed.

Qualifications

  • 7+ years Experience with product marketing, preferably related to cloud computing

  • Knowledge of open source technologies, bonus if you’ve previously used or worked in open source / cloud native technologies

  • Solid writing skills for technical topics, targeting technical practitioners and/or business stakeholders

  • Preferred: Experience with some or all of the following:

    • Linux command line

    • Linux desktop and server installation on desktop and server VMs

    • Basic IaaS cloud operations (e.g., AWS) via web UI, CLI, SDK, REST API)

    • Basic deployment automation (e.g., Ansible, Terraform)

    • Git and GitHub

    • Ability to code in BASH, HTML+CSS+Javascript, Python, and/or GoLang

    • General familiarity with using open source and open source community mechanics

    • General familiarity with Kubernetes concepts

  • Excellent organizational skills to manage information, resources, and projects and meet deadlines

  • Excellent interpersonal skills to collaborate effectively with technical and non-technical colleagues and achieve shared objectives

  • A self-starter who is dedicated and persistent to get the job done

 

Additional Information

What does Mirantis offer you?

  • Work with an established Silicon Valley leader in the cloud infrastructure industry.

  • Work with exceptionally passionate, talented and engaging colleagues, helping Fortune 500 and Global 2000 customers implement next-generation cloud technologies.

  • Be a part of cutting-edge, open-source innovation.

  • Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued.

  • Receive a competitive compensation package with strong benefits plan

We are a Leader for Container Management in G2 (#2 after AWS)!

Average salary estimate

$125000 / YEARLY (est.)
min
max
$100000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Specialist , Mirantis

At Mirantis, we are seeking a Senior Product Marketing Specialist to join our dynamic team in Campbell, CA. This is not just a position; it's an opportunity to be part of an open cloud company that empowers developers and innovators worldwide. As a Senior Product Marketing Specialist, you will take ownership of product marketing for our cutting-edge solutions in cloud-native technologies, collaborating closely with product managers and various stakeholders. Your hands-on approach will help you craft engaging materials for product launches, user-centric content, and essential sales enablement resources. You'll work with diverse teams to create impactful marketing content, enhance our brand presence, and support product-led growth initiatives. It's an exciting time at Mirantis, as we continue to be recognized as a leader in the container management space. You’ll find yourself surrounded by exceptional talent and innovation, in an environment where your ideas are valued and creativity thrives. Let's shape the future of cloud technology together at Mirantis, where your contributions directly impact our mission to deliver open, flexible solutions designed for real-world needs.

Frequently Asked Questions (FAQs) for Senior Product Marketing Specialist Role at Mirantis
What are the key responsibilities of a Senior Product Marketing Specialist at Mirantis?

As a Senior Product Marketing Specialist at Mirantis, your primary responsibilities include owning product marketing for one or more products, collaborating with product managers to prepare marketing materials, and creating user-centric content that drives product-led growth. You will also be involved in developing sales enablement materials, assisting in demand generation campaigns, and contributing to PR/AR activities.

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What qualifications are needed for the Senior Product Marketing Specialist position at Mirantis?

To qualify for the Senior Product Marketing Specialist role at Mirantis, you should have over 7 years of product marketing experience, particularly in cloud computing. Knowledge of open source technologies is essential, along with solid writing skills for technical subjects. Familiarity with tools like Linux, AWS, Kubernetes, and basic coding skills in languages such as BASH or Python are preferred.

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How does the Senior Product Marketing Specialist role contribute to the success of Mirantis?

The Senior Product Marketing Specialist plays a crucial role in Mirantis by marketing innovative cloud solutions to a diverse clientele, including Fortune 100 companies. By creating effective marketing materials and working closely with various stakeholders, they help to fuel product-led growth, enhance customer engagement, and elevate brand awareness, driving overall business success.

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What is the culture like at Mirantis for a Senior Product Marketing Specialist?

At Mirantis, the culture is collaborative, innovative, and open. As a Senior Product Marketing Specialist, you will work alongside passionate professionals in a fast-paced environment that values creativity and risk-taking. You’ll have the opportunity to share your ideas and be part of a team committed to promoting cutting-edge technologies and open-source solutions.

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What tools and technologies will a Senior Product Marketing Specialist at Mirantis be using?

In the role of Senior Product Marketing Specialist at Mirantis, you’ll utilize a range of advanced tools including Atlassian Jira, Google Workspace, Pardot, Salesforce, and others to manage projects, collaborate efficiently, and create impactful marketing content that supports product launches and sales enablement efforts.

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Common Interview Questions for Senior Product Marketing Specialist
Can you describe your experience in product marketing within cloud computing?

When responding to this question, highlight specific experiences where you led marketing initiatives for cloud products. Mention key successes, challenges faced, and how you collaborated with cross-functional teams to achieve results, showcasing your strategic thinking and adaptability.

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How do you approach creating user-centric marketing materials?

Discuss your process for understanding user needs through research and feedback. Share examples of how you’ve tailored your materials, such as tutorials or guides, to resonate with users by addressing their pain points and enhancing their experience with the product.

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What strategies do you implement for successful product launches?

Talk about the comprehensive strategies you’ve developed for product launches, including timelines, collaboration with product teams, crafting messaging, and executing multi-channel campaigns. Emphasize the importance of stakeholder engagement and user feedback in refining your approach.

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Describe a time you successfully collaborated with sales teams for marketing efforts.

Share a specific instance where collaboration with sales teams led to improved marketing outcomes. Discuss how you developed sales enablement materials and worked together to achieve a common goal, highlighting the importance of communication and shared objectives.

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What role does data analysis play in your marketing strategies?

Explain how you leverage data analysis to inform your marketing strategies. Provide examples of how you have used metrics to guide decisions, track effectiveness, and drive improvements in past campaigns to better serve users and align with business goals.

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How do you stay updated on the latest trends in product marketing and cloud technology?

Briefly outline your proactive approach to professional development. Mention specific sources like industry publications, webinars, conferences, and online communities that help you stay informed about trends and best practices in product marketing and cloud technology.

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What is your experience with open source technologies and communities?

Discuss your familiarity with open source technologies, how you've engaged with communities, and any contributions you’ve made. Showcase understanding how these experiences shape your marketing effectiveness within environments that prioritize collaboration and democratized information.

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How do you prioritize and manage multiple projects simultaneously?

Describe your project management skills and tools you use to stay organized. Share strategies for prioritizing tasks based on urgency and impact, and provide an example of how you effectively managed multiple projects to meet tight deadlines.

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Can you elaborate on your technical writing experience for a technical audience?

Detail your experience in technical writing, particularly in cloud computing. Provide examples of documentation or content you’ve created for technical practitioners and how you ensured clarity and engagement for that audience.

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What excites you about the future of cloud technologies?

Share your passion for the evolution of cloud technologies and how innovations contribute to business efficiency, flexibility, and scalability. Emphasize your enthusiasm for being part of a company like Mirantis that is at the forefront of this transformation.

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Founded in 1999, and headquartered in Campbell, California, Mirantis line of business includes providing management consulting services.

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Full-time, on-site
DATE POSTED
March 21, 2025

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