Marketing Operations Lead

The Company

Medely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want. 

As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment.  

Join us in our mission to transform the healthcare staffing industry and improve patient lives!

The Role:

We are seeking a highly motivated, tech-savvy, and process-oriented Marketing Operations Lead to join our team. The Marketing Operations Lead will be responsible for helping optimize our outcomes from demand generation activities, through process improvement, opportunity discovery, and technology implementation. This individual will help optimize our lead generation and management processes, leveraging data and technology to drive efficiency and effectiveness across our marketing and sales functions. They will work closely with teams in Marketing, Sales, Revenue Operations, and Clinical Operations to understand what’s working, what’s not, and how you can help. The role will report to the VP of Revenue Operations, with a strong dotted line to the SVP of Marketing.

The Impact You’ll Make:

• Manage the end-to-end lead management process, including lead capture, qualification, and distribution to the sales team.

• Identify gaps in the lead funnel process; use data and automation to increase both the quantity and quality of the marketing-generated pipeline.

• Be responsible for all aspects of lead & account scoring, supporting routing, and handling monitoring. This includes designing and building out a lead-scoring approach, identifying any issues, implementing solutions, and developing a system to monitor the entire funnel 

• Data Analysis and Enrichment: Capture, review and analyze revenue-generating activities, surfacing opportunities to improve efficiency and effectiveness at every stage of the process. Find mechanisms that can enrich our existing data to improve our analysis and decision-making.

• Utilize marketing automation platforms and CRM systems to develop and execute targeted lead nurturing campaigns, ensuring leads are effectively engaged and moved through the sales funnel.

• Develop key performance indicators (KPIs) and dashboards to track the effectiveness of marketing campaigns, lead generation efforts, and sales outcomes. Provide visibility into the ROI of marketing initiatives and campaigns to help prioritize future investments in lead-generation activities.

• Collaborate with cross-functional teams to ensure alignment of marketing efforts with sales objectives and drive towards common revenue goals.

• Own the execution of key cross-functional funnel initiatives - design solutions manage timelines, define strategy and partner on implementation and documentation.

• Partner with Sales Enablement to develop, optimize, and deliver change management for the GTM team on Sales Processes/Methodology/Playbooks

• Provide ad hoc support related to Funnel tooling and processes; manage custom requests, questions and issues

• Serve as the primary point of contact for the marketing technology stack, including managing system configurations, integrations, and user training.

• Stay up-to-date on industry trends, best practices, and emerging technologies in marketing operations and make recommendations for continuous improvement.

Who You Are:

• 5+ years of marketing and revenue operations experience and excellence at a B2B software company.

• 3+ years experience owning marketing technology stack, including Salesforce, Lean Data, Salesloft, Marketo and ZoomInfo. Marketo certification is preferred (not required)

• Familiarity with ABM a plus

• Strong analytical skills and ability to interpret data to drive insights and decision-making.

• Experience with process optimization and automation, with a focus on improving efficiency and scalability.

• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.

• Proven track record of driving results and delivering measurable impact on marketing and sales performance.

• Well organized, self-driven individual who has experience driving internal processes

Why Medely: Benefits & Perks

• Competitive Compensation: Based on experience and performance

• Long-term Incentives: 401k

• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance

• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays.

• Paid parental leave

• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!

• Ownership: Drive meaningful business impact on a team you’ll help build and define!

• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!

We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.

Work location is flexible if approved by Medely.

Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.

We are an E-Verify company.