Shopper Activation Specialist

As a Shopper Activation Specialist at MSPS, your primary responsibilities will include supporting trade marketing activations, ensuring branding and messaging consistency, managing the transcreation of packaging artworks and materials, updating online content, and creating product detail pages. You will also support the sales team with workflow tools and update presentation decks for various meetings. Collaborating with cross-functional teams is a key part of the role, making it essential for candidates to be effective communicators and team players.

To apply for the Shopper Activation Specialist position at MSPS, candidates should have a degree in Marketing, Digital Marketing, Communication & Media, Business Administration, or a related field. Additionally, having 1-2 years of experience in the marketing field, particularly in customer communication, is essential. While experience in creating marketing in-store assets and managing POS partners is a plus, a strong customer focus and creative problem-solving abilities are critical for success in this role.

MSPS values the professional development of its employees, offering various opportunities for growth for Shopper Activation Specialists. This includes access to training programs, mentorship from seasoned professionals, and support for pursuing relevant certifications. Additionally, the dynamic work environment and hybrid setup encourage collaboration and innovation, allowing specialists to learn and grow through hands-on experience in their roles.

Successful Shopper Activation Specialists at MSPS should possess strong collaboration and relationship-building skills, a customer-focused approach, and a creative, solution-driven mindset. Being accountable and taking ownership of projects is crucial, along with having advanced proficiency in both Greek and English to effectively communicate with diverse teams and clients.

At MSPS, a Shopper Activation Specialist can expect a dynamic work environment that encourages creativity and collaboration. The company fosters a supportive atmosphere where team members can thrive in a hybrid work setup, balancing remote and in-office work. This flexibility allows for a healthy work-life balance while providing the opportunity to work closely with cross-functional teams and contribute to exciting projects.

When answering this question, highlight your passion for marketing activation and how the role aligns with your career goals. You might discuss your excitement about collaborating with cross-functional teams and contributing to impactful projects in the health sector.

It's essential to recount a specific project, detailing your role, the strategies employed, and the results achieved. Be sure to connect how this experience has prepared you for the Shopper Activation Specialist position and what you learned from it.

Discuss your approach to maintaining brand consistency, including your understanding of brand guidelines, effective communication with teams, and thorough reviews of materials. Providing examples of your past experience will reinforce your effectiveness in this area.

Familiarize yourself with digital marketing tools and content management systems you've used in the past. Highlight your proficiency in these tools and explain how they contribute to efficient workflow and effective online presence.

When addressing this question, focus on your conflict resolution skills. Outline the situation, how you approached the team member, and the techniques you used to ensure collaboration and successful project delivery.

Showcase your time management skills and how you prioritize tasks based on deadlines and project importance. Discuss methods you use to stay organized and ensure effective progress on all fronts.

Provide examples of your experience with transcreation, emphasizing your attention to detail and understanding of cultural nuances. Explain how your work has contributed to meetings regional and local needs.

Highlight qualities such as creativity, a customer-focused mindset, adaptability, and strong collaboration skills while explaining how each contributes to success in the Shopper Activation Specialist role.

Discuss the key performance indicators (KPIs) you utilize, such as engagement metrics, sales performance, and customer feedback. Highlight any tools or methodologies you use to track and assess campaign effectiveness.

Be prepared to share innovative marketing strategies tailored to PHILIPS Personal Health. Discuss ideas such as social media engagement, content marketing, or collaborations that could bolster brand presence and customer interaction.