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Senior Sponsorships Specialist

Overview:

This individual actively manages and holds responsibility for the execution and evaluation of various elements of M&T Bank’s premier sponsorship portfolio, including, but not limited to the Buffalo Bills.

Individual contributor within the Brand Marketing team, this person has subject matter expertise pertaining to partnership and sponsorship marketing.  Responsible for conceptualizing, development, execution and evaluation of sponsorship marketing programs related to a market segment or business. Sphere of influence is primarily within department as well as with internal lines of businesses.

Primary Responsibilities:

  • Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Buffalo Bills, as well as regional sponsorships.
  • Execute Sponsorship Strategy: Identify, negotiate, and manage additional sponsorship opportunities that align with the institution’s brand and business objectives, ensuring maximum ROI and brand visibility.
  • Stakeholder Collaboration: Work closely with marketing, business development, and external partners to integrate sponsorship initiatives into broader marketing campaigns and community engagement efforts.
  • Performance Analysis and Reporting: Track and evaluate the success of sponsorship programs using KPIs, providing regular reports and recommendations to optimize future opportunities.
  • Understands needs mission, vision and strategic direction of the enterprise.
  • Develops strong relationships primarily across the department and with key partners across the division, when necessary.
  • Acts as a subject matter expert for domain. Able to influence, create alignment, and inspire action across colleagues.
  • Keeps apprised of relevant best practices with no supervision from others. May help shape department, architecture and/or framework.
  • Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.
  • Communicates clearly with team members as well as stakeholders across the enterprise.
  • Supports the implementation of procedures, practices, and routines within area.
  • May represent M&T in external events for sponsorship events and networking activities that benefit the company.
  • Able to complete assigned work with no assistance from others.
  • Proactively and effectively leverages other team members to complete assignments.
  • Complete other related duties as assigned.

Education and Experience Required:

  • Bachelor's Degree 3 years of relevant experience (Or in Lieu of a degree, a combination of 5 years of higher education and relevant experience)
  • Experience in dealing with escalated issues and resolving unique and significantly complex problems.
  • Has demonstrated strong working relationships with internal and external partners.
  • Ability to research, evaluate and recommend changes to initiative or project.
  • Flexibility to work evenings / weekends.
  • Self-starter – can succeed without the need for constant oversight.
  • Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming.

Education and Experience Preferred:

5 years of experience of activating and executing sponsorships and partnerships

Agency background

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $71,985.72 - $119,976.20 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America

Average salary estimate

$95980.5 / YEARLY (est.)
min
max
$71985K
$119976K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Sponsorships Specialist, MTB

Are you passionate about the world of sponsorships and partnerships? M&T Bank is looking for a Senior Sponsorships Specialist to join our dynamic Brand Marketing team right in the heart of Buffalo, NY. In this exciting role, you will manage and execute our premier sponsorship portfolio, including the beloved Buffalo Bills, and oversee a range of regional sponsorships. Your expertise in partnership and sponsorship marketing will be instrumental as you identify and negotiate new opportunities that align with our brand and business objectives. You'll collaborate closely with our marketing, business development teams, and external partners to integrate sponsorship initiatives into larger marketing campaigns and community initiatives. Performance analysis is key, as you'll track the success of these sponsorship programs using KPIs, ultimately providing insights to optimize future endeavors. Your ability to build strong relationships across departments and with key external partners will be pivotal in this role. If you’re a self-starter with a knack for problem-solving, and you thrive on uncovering new opportunities, we want you to join our team at M&T Bank and make a significant impact in our sponsorship landscape!

Frequently Asked Questions (FAQs) for Senior Sponsorships Specialist Role at MTB
What responsibilities does a Senior Sponsorships Specialist at M&T Bank have?

The Senior Sponsorships Specialist at M&T Bank is responsible for managing the execution and evaluation of the bank's premier sponsorship portfolio, which includes significant partnerships like the Buffalo Bills. Key responsibilities include identifying and negotiating sponsorship opportunities, collaborating with various departments to integrate sponsorship initiatives into broader marketing efforts, and performing detailed performance analysis to optimize future programs.

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What qualifications are needed for the Senior Sponsorships Specialist position at M&T Bank?

To qualify for the Senior Sponsorships Specialist role at M&T Bank, candidates should possess at least a Bachelor's degree and have 3 years of relevant experience, or an equivalent combination of education and experience. Essential skills include strong relationship-building, problem-solving abilities, and a proven track record of successful sponsorship activation and execution.

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How does a Senior Sponsorships Specialist contribute to M&T Bank's brand objectives?

A Senior Sponsorships Specialist contributes to M&T Bank's brand objectives by ensuring that all sponsorship initiatives align with the bank's mission and strategic goals. By effectively managing relationships, optimizing sponsorship programs based on performance metrics, and integrating these initiatives into broader marketing campaigns, this role plays a crucial part in enhancing brand visibility and driving business growth.

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What experience is preferred for a Senior Sponsorships Specialist at M&T Bank?

M&T Bank prefers candidates for the Senior Sponsorships Specialist role to have 5 years of experience in activating and executing sponsorships and partnerships. A background in agency work is also beneficial, as it provides insights into managing relationships and high-pressure negotiations effectively.

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What kind of environment does a Senior Sponsorships Specialist at M&T Bank work in?

The work environment for a Senior Sponsorships Specialist at M&T Bank is collaborative and fast-paced, demanding both creativity and strategic thinking. This role involves frequent interactions with various internal departments and external partners, requiring excellent communication skills and a proactive approach to uncover new opportunities and improve existing programs.

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Common Interview Questions for Senior Sponsorships Specialist
What strategies would you implement as a Senior Sponsorships Specialist at M&T Bank?

In your response, you should highlight key strategies such as identifying potential sponsorship opportunities that align with brand objectives, leveraging data analytics for performance evaluation, and fostering strong relationships across departments to ensure cohesive marketing efforts.

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Can you describe a successful sponsorship activation you led?

When answering, share a specific example that includes your role, the strategies you employed, and the measurable outcomes. Emphasize how it contributed to brand visibility and ROI, showcasing your problem-solving and analytical skills.

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How do you evaluate the success of a sponsorship program?

Discuss the specific KPIs you would track, such as brand awareness, engagement metrics, and financial outcomes. It's important to demonstrate your analytical skills and how you use data to optimize future sponsorship initiatives.

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What challenges have you faced in sponsorship management, and how did you overcome them?

Provide an example of a complex issue you encountered, detailing the steps you took to address it. Highlight your critical thinking and collaborative skills in resolving the challenge effectively.

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How would you approach negotiating a new sponsorship deal?

Outline your negotiation strategy, including research, understanding both parties' objectives, and fostering win-win scenarios. Emphasize your ability to build strong relationships and maintain open communication.

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What role does collaboration play in the success of sponsorship initiatives?

Discuss how collaboration with various internal teams and external partners is essential for aligning objectives, integrating marketing campaigns, and effectively executing sponsorship programs to achieve maximum impact.

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How do you stay updated on trends in sponsorship marketing?

Explain your methods for staying informed, such as following industry publications, participating in professional networks, and attending relevant conferences. This shows your commitment to continuous learning and adaptation.

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In your experience, what is the most important trait for a Senior Sponsorships Specialist?

Consider traits such as adaptability, communication, and creativity, backed by examples of how these traits have helped you succeed in past roles. Highlight how they align with M&T Bank's values.

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How would you measure the return on investment for sponsorship activities?

Discuss the metrics you would consider, including visibility, engagement, and financial returns. Emphasize your analytical approach and how you plan to report findings to stakeholders.

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Can you describe your experience with community engagement through sponsorships?

Share examples of how you've successfully integrated sponsorships into community initiatives, detailing your strategic approach and the positive outcomes for both the community and the organization.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 14, 2025

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