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Campaign Manager, Programmatic Sales Operations - job 4 of 9

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. The Programmatic Sales Operations Campaign Manager is responsible for overseeing the lifecycle of a programmatic deal. This involves deal creation, revisions and ensuring digital assets remain in-spec throughout the entirety of the flight.

The Programmatic Sales Operations team works side-by-side with the planning and sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail-oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team.

Responsibilities:

  • Lead live troubleshooting calls with clients to provide spec resolution
  • Attend weekly POD meetings to ensure sales, planning, and operations are in lockstep
  • Setup regularly cadenced reporting to identify trends amongst creative failures within various ad distributors/ DSPs
  • Must seek to gain knowledge within the Programmatic ecosystem to better support our internal and external partners
  • Ensuring media is delivered to published specifications and lead time
  • Direct interaction with Programmatic Sales Team and Clients to ensure campaign fulfillment
  • Functional knowledge on trafficking programmatic deals in FreeWheel, OperativeOne and Google Ad Manager
  • This role is specifically managing the Sports Programmatic business and will support sports live events inclusive of weekends.
  • Must be self-motivated and able to work independently as well as part of a team
  • Ability to multitask and efficiently manage priorities is critical
  • Must be organized and detail oriented with great attention to accuracy

Qualifications

Qualifications:

  • Bachelor's degree or equivalent experience
  • 1+ years of experience in Sales Operations 
  • Familiarity with programmatic advertising 

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States 
  • Desire to work in the entertainment media industry, which requires availability during weekends if we are supporting a live event 
  • Must be 18 years or older 

Desired Characteristics 

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager, FreeWheel)
  • Familiarity with programmatic advertising
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel)
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Detail-oriented and ability to thrive in a fast-paced environment

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Programmatic Sales Operations, NBCUniversal

Are you ready to jump into the exciting world of advertising? NBCUniversal is on the lookout for a talented Campaign Manager for our Programmatic Sales Operations team, based at our Universal City Plaza office. As part of a vibrant team responsible for managing an $8 billion annual advertising business, your role will focus on overseeing the lifecycle of programmatic deals, ensuring that everything runs smoothly from start to finish. You'll be the go-to person for troubleshooting any issues with clients and will work closely with sales and planning teams to drive success. This position involves an exciting mix of responsibilities, from leading live troubleshooting calls, setting up reporting to identify trends, to interacting directly with the Programmatic Sales Team. We’re looking for someone who is detail-oriented, technically savvy, and can juggle multiple priorities while maintaining excellent client relationships. Your experience with ad servers like Google Ad Manager and platforms such as FreeWheel will be essential in ensuring our media delivery meets the highest standards. This is more than just a job; it’s an opportunity to thrive in a dynamic environment where your contributions will directly impact our sports programmatic business, especially during live events. So, if you’re a self-motivated problem solver who loves the entertainment industry, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Campaign Manager, Programmatic Sales Operations Role at NBCUniversal
What are the main responsibilities of a Campaign Manager in Programmatic Sales Operations at NBCUniversal?

As a Campaign Manager in Programmatic Sales Operations at NBCUniversal, your main responsibilities will include managing the entire lifecycle of programmatic deals, leading troubleshooting calls with clients, and ensuring that all ad specifications are met throughout the campaign. You'll collaborate daily with sales and planning teams to make sure campaigns exceed client expectations, and you’ll analyze performance metrics to identify trends and areas for improvement.

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What qualifications do I need to be a Campaign Manager at NBCUniversal?

To qualify for the Campaign Manager position at NBCUniversal, you should possess a Bachelor’s degree or equivalent experience, along with at least 1 year of experience in Sales Operations. Familiarity with programmatic advertising and proficiency in using ad servers such as Google Ad Manager and FreeWheel is also beneficial. Strong communication skills and the ability to manage multiple priorities are vital for success in this role.

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What skills are essential for a successful Campaign Manager at NBCUniversal?

A successful Campaign Manager at NBCUniversal should have excellent client relationship skills, a keen understanding of programmatic advertising, and the ability to analyze and interpret data effectively. Proficiency in Microsoft Office Suite, as well as problem-solving abilities and attention to detail, are crucial in providing top-notch service and managing the complexities of programmatic campaigns.

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What is the work environment like for a Campaign Manager at NBCUniversal?

The work environment for a Campaign Manager at NBCUniversal is fast-paced and collaborative. You will work in a close-knit team focused on executing programmatic campaigns while engaging with various stakeholders, from sales teams to clients. The position is hybrid, allowing for a blend of in-office and remote work, which supports flexibility and a healthy work-life balance.

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What kind of training and development opportunities does NBCUniversal provide for Campaign Managers?

NBCUniversal places a strong emphasis on professional development for its Campaign Managers. You will have access to ongoing training programs that cover various aspects of programmatic advertising, troubleshooting techniques, and client management. Additionally, mentorship opportunities and workshops can help you enhance your skills and advance in your career within the entertainment media industry.

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Common Interview Questions for Campaign Manager, Programmatic Sales Operations
Can you describe your experience with programmatic advertising and how it applies to this Campaign Manager role?

In answering this question, highlight your specific experience with programmatic advertising, including any roles where you managed campaigns or utilized ad servers like Google Ad Manager. Explain how your background has equipped you with the skills needed to ensure campaigns run effectively and meet client expectations.

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How do you handle troubleshooting and resolving issues with clients during live campaign execution?

When discussing troubleshooting, share a specific example where you effectively resolved a client issue under pressure. Describe your approach to communication, problem-solving, and ensuring client satisfaction, emphasizing the importance of keeping all parties informed.

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What strategies would you use to ensure alignment between sales, planning, and operations teams?

You can showcase your teamwork skills by discussing the importance of regular communication and scheduled meetings, such as weekly POD meetings, to ensure everyone is informed of campaign progress and any changes. Highlight the value of shared metrics and reporting in maintaining alignment.

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How do you prioritize tasks when managing multiple campaigns at once?

Explain your approach to prioritization, such as using project management tools or checklists to stay organized. Provide an example of a time when you successfully managed multiple campaigns and met tight deadlines, demonstrating your ability to thrive in a fast-paced environment.

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Why do you want to work at NBCUniversal, and what excites you about the entertainment media industry?

In your response, convey your passion for the entertainment media industry and how NBCUniversal's values resonate with you. Discuss any specific projects or initiatives by NBCUniversal that inspire you and explain how your background and skills align with their mission.

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What do you understand by the terms CTR, CPM, and eCPM, and why are they important?

Provide clear definitions of each term and explain their relevance in measuring campaign performance. Discuss how understanding these metrics can help you make informed decisions about optimizing campaigns and delivering value to clients.

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Describe a time when you identified a trend in campaign performance data. What actions did you take based on your findings?

Share a specific incident where you analyzed performance data, identified a trend, and implemented changes to improve campaign outcomes. Highlight your analytical skills and the positive impact of your actions on overall campaign success.

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How would you approach building and maintaining relationships with clients?

Discuss your approach to client relationship management, emphasizing proactive communication, understanding client needs, and providing prompt support. Share an example of how you’ve successfully built long-lasting client relationships in previous roles.

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What is your experience with using FreeWheel and OperativeOne too?

Explain your familiarity and hands-on experience with FreeWheel and OperativeOne, providing specific examples of how you’ve used these tools in past positions to manage and traffic campaigns efficiently. Highlight any challenges you faced and how you overcame them using these platforms.

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What qualities make you an ideal candidate for the Campaign Manager position at NBCUniversal?

Emphasize your unique skills and experiences that align with the role, including your technical capabilities, attention to detail, and strong interpersonal skills. Provide a brief narrative of your career journey that showcases why you are the perfect fit for NBCUniversal's team.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 11, 2025

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