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Campaign Manager, Programmatic Sales Operations - job 5 of 9

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. The Programmatic Sales Operations Campaign Manager is responsible for overseeing the lifecycle of a programmatic deal. This involves deal creation, revisions and ensuring digital assets remain in-spec throughout the entirety of the flight.

The Programmatic Sales Operations team works side-by-side with the planning and sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail-oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team.

Responsibilities:

  • Lead live troubleshooting calls with clients to provide spec resolution
  • Attend weekly POD meetings to ensure sales, planning, and operations are in lockstep
  • Setup regularly cadenced reporting to identify trends amongst creative failures within various ad distributors/ DSPs
  • Must seek to gain knowledge within the Programmatic ecosystem to better support our internal and external partners
  • Ensuring media is delivered to published specifications and lead time
  • Direct interaction with Programmatic Sales Team and Clients to ensure campaign fulfillment
  • Functional knowledge on trafficking programmatic deals in FreeWheel, OperativeOne and Google Ad Manager
  • The role is managing the Indirect Demand programmatic business, working with various external partners.
  • Must be self-motivated and able to work independently as well as part of a team
  • Ability to multitask and efficiently manage priorities is critical
  • Must be organized and detail oriented with great attention to accuracy

Qualifications

  • Bachelor's degree or equivalent experience
  • 1+ years of experience in Sales Operations
  • Familiarity with programmatic advertising

Eligibility Requirements

  • Must have unrestricted work authorization to work in the United States
  • Desire to work in the entertainment media industry, which requires availability during weekends if we are supporting a live event
  • Must be 18 years or older

Desired Characteristics

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager, FreeWheel)
  • Familiarity with programmatic advertising
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel)
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Detail-oriented and ability to thrive in a fast-paced environment

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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What You Should Know About Campaign Manager, Programmatic Sales Operations, NBCUniversal

Join NBCUniversal as a Campaign Manager in Programmatic Sales Operations, where you'll play a crucial role in our dynamic Advertising Platforms & Operations team. This position, based at our thriving New York office, involves overseeing the entire lifecycle of programmatic deals, ensuring that our $8 billion advertising business operates without a hitch. You'll work closely with our talented sales and planning teams to ensure that all campaigns not only meet but exceed client expectations. You’ll be right in the action, leading live troubleshooting calls with clients, managing the setup of creatives, and ensuring all digital assets meet published specifications throughout the deal's flight. If you’re detail-oriented and technically savvy, this is your chance to shine! You’ll interact directly with clients and our Programmatic Sales Team to facilitate seamless campaign execution. To excel in this role, you should have at least a year of experience in Sales Operations and a passion for the entertainment media sector. Familiarity with ad trafficking in platforms like FreeWheel and Google Ad Manager will set you apart. Be part of a dedicated team that values diversity, creativity, and inclusion, as we strive to provide engaging content that resonates with audiences around the globe.

Frequently Asked Questions (FAQs) for Campaign Manager, Programmatic Sales Operations Role at NBCUniversal
What are the responsibilities of a Campaign Manager at NBCUniversal?

As a Campaign Manager in Programmatic Sales Operations at NBCUniversal, you'll manage the lifecycle of programmatic deals, including deal creation and revisions. You'll troubleshoot issues in real time with clients, maintain regular communication between sales and planning teams, and report on creative trends. Your goal will be to ensure that all advertising campaigns run smoothly and fulfill client expectations.

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What qualifications do I need to become a Campaign Manager at NBCUniversal?

To be considered for the Campaign Manager position at NBCUniversal, you should have a Bachelor's degree or equivalent experience, along with at least one year of Sales Operations experience. Familiarity with programmatic advertising and experience with ad servers like Google Ad Manager or FreeWheel is highly preferred.

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What skills are essential for a Campaign Manager at NBCUniversal?

Essential skills for the Campaign Manager role at NBCUniversal include excellent problem-solving abilities, strong communication and interpersonal skills, attention to detail, and the ability to multitask effectively. A good understanding of digital media metrics like CTR, CPM, and eCPMs will also be important.

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What is the work environment like for a Campaign Manager at NBCUniversal?

The work environment for a Campaign Manager at NBCUniversal is collaborative and fast-paced, emphasizing teamwork and open communication. As part of a hybrid team, you'll have the flexibility to work remotely at times, but you'll also be expected to contribute in the office at least three days a week.

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What career growth opportunities exist for Campaign Managers at NBCUniversal?

At NBCUniversal, Campaign Managers in Programmatic Sales Operations have significant opportunities for professional growth. You can advance to senior roles within the advertising operations or venture into other departments, depending on your interests and skills.

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Common Interview Questions for Campaign Manager, Programmatic Sales Operations
Can you describe your experience with programmatic advertising?

When answering this question, focus on specific experiences you've had managing programmatic campaigns, any tools you've used like FreeWheel or Google Ad Manager, and outcomes you achieved. Highlighting your understanding of key metrics, such as CTR and eCPMs, can also illustrate your expertise.

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How do you handle client troubleshooting during a campaign?

Discuss your approach to problem-solving, emphasizing your communication skills and ability to stay calm under pressure. Share a specific example where you successfully resolved a client issue during a live campaign, noting what steps you took and the outcome.

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What strategies do you use to ensure effective communication within teams?

You could mention your practice of holding regular meetings, using project management tools, and being proactive in your communication. Share specific strategies you’ve implemented that foster teamwork among sales, planning, and operations.

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Why are you interested in working for NBCUniversal?

Your answer should reflect your admiration for NBCUniversal's commitment to diversity and high-quality content. Express how this aligns with your values and what excites you about contributing to their dynamic advertising team.

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What steps do you take to ensure accuracy in campaign execution?

Importance should be placed on your attention to detail and organizational skills. Discuss tools and processes you use to double-check creative specifications, and any methods you employ to ensure that all campaign elements align correctly.

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Describe a time you faced a challenge in a campaign and how you overcame it.

Provide a specific situation illustrating a challenge, the actions you took, and the results. Highlight your analytical skills and resilience, focusing on how you ensured client satisfaction despite the difficulty.

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How do you stay updated on trends in programmatic advertising?

Mention following industry news, participating in relevant webinars, joining professional groups, and engaging in continuous learning. Sharing specific resources would demonstrate your commitment to staying informed.

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What role does data play in your campaign management process?

Discuss how you leverage data to inform strategies, optimize campaigns, and report on performance. Providing examples of how data directly impacted your decision-making would strengthen your response.

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How do you prioritize multiple campaigns or tasks?

Describe tools or methods you use for prioritization, such as task lists, project management software, or prioritization frameworks. Discuss how you assess urgency and importance when managing multiple deadlines.

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What do you consider most important in client relationships?

Mention the importance of open communication, reliability, and understanding client needs. Sharing your philosophy on relationship management and a success story where your approach positively impacted a client would be beneficial.

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DATE POSTED
April 11, 2025

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