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Creative Director - job 1 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Role Purpose 

NBC Sports Marketing Creative team is seeking an exceptionally talented Creative Director who can push creative boundaries with ideas and concepts that innovate and engage our audiences.  The Creative Director will work on some of NBC Sports biggest properties including the NBA. The ideal candidate should be a collaborative leader who can motivate a team to generate exceptional creative executions. This position requires a person with a unique talent for creating combustible cultural moments with the invention of smart, high impact, original creative that drive viewership, make people stop and interact with our sports properties. 

 

Essential Responsibilities 

  • Work with Project Managers to manage the timeline, budget and creation of entire video campaigns including, promos, shoots, social/digital, Ad Sales deliverables (each with a unique point of view and creative purpose) 
  • Lead a team of writer/producer/editors and outside vendors as the head visionary of each project. Provide guidance on the creative POV of content to reach multiple audience targets with unique, individual creative executions. 
  • Bring big, innovative ideas to every project with work that immediately grabs attention and appeals to more than just the sports fans. 
  • Take big swings with big concepts and be willing to fail in pursuit of something different and extraordinary 
  • Work as the Creative Lead on campaigns, collaborating directly with strategy, social, and consumer engagement teams to make sure creative is both on brand and achieving our strategic goals.
  • Collaborate with NBC Sports Production members, ideating and executing creative that is on-brand for both the Marketing content and NBC Sports production needs.
  • Seek out and mentor new talent and discover new creative agencies to help elevate creative 
  • Be willing to jump in and get your hands dirty by writing and producing promos, sizzles, social & digital as needed. 
  • Be a flexible team player and self-starter, with the ability to multitask and share project responsibilities. 
  • Interface with the creative community as well as all levels of the NBC organization. 

 

Qualifications

Basic Qualifications 

  • 8+ years of broadcast network, film studio, top advertising vendors, streaming or entertainment cable network experience writing, producing, and directing commercials and promos 
  • Extensive/advanced knowledge of the Production and Post-Production process 
  • Experience with post-production software including AVID and Adobe Suite (Premiere, Photoshop, After Effects, etc.) is preferred 
  • Willingness to work long hours and on weekends with short notice 

 

Eligibility Requirements 

  • Interested candidates must submit a resume/CV online to be considered, as well as a link to portfolio or body of work 
  • Must be willing to work in Stamford, CT  
  • This position has been designated as hybrid, generally contributing from the office a minimum of three days per week  
  • Must have work authorization to work in the United States 

 

Desired Characteristics 

  • Knowledge of and passion for pop culture, television, and new media trends 
  • Proven track record for creativity and innovation in writing and producing and editing 
  • Ability to comfortably work under very dynamic deadline conditions 
  • Strong leadership, time management, and communication skills 
  • Strong interest and love of sports including the NBA is a huge plus!  
  • Ability to work in a fast-paced environment while managing multiple tasks and maintaining a professional attitude 
  • Effective time management ability, as well as strong verbal and written communication skills 
  • Must be flexible, personable, have a positive attitude; a self-starter with ability to think on your feet and anticipate issues before they happen 
  • Detail oriented with the ability to interface with all levels of NBCUniversal personnel 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Creative Director, NBCUniversal

If you're a dynamic creative force looking to steer innovative campaigns, the role of Creative Director at NBC Sports might just be your next big opportunity! Located at the heart of Stamford, Connecticut, this position invites you to shape some of the most exhilarating sports properties, including the NBA. As a Creative Director, you'll lead a passionate team, harnessing their potential while pushing creative boundaries to engage audiences like never before. Imagine crafting captivating video campaigns, from promotions to social content, delivering a unique narrative that resonates with viewers. Your vision will guide writers, producers, and editors to dream big and execute smart concepts that not only attract viewership but also elevate the brand. You'll have the chance to mentor budding talent and collaborate with diverse teams to ensure every piece of content reflects our strategic goals and brand values. With an emphasis on creativity, innovation, and a passion for sports, this role isn’t just about leadership; it’s about forging unforgettable connections with fans through the art of storytelling.

Frequently Asked Questions (FAQs) for Creative Director Role at NBCUniversal
What are the main responsibilities of a Creative Director at NBC Sports?

As a Creative Director at NBC Sports, your primary responsibilities include leading video campaign production, managing timelines and budgets, and overseeing a team of creative professionals. You'll brainstorm and execute innovative concepts for various projects, ensuring that content is engaging and resonates with diverse audiences. Collaboration with strategy and social engagement teams is key to aligning creative efforts with brand objectives.

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What qualifications are needed for the Creative Director position at NBC Sports?

To be considered for the Creative Director role at NBC Sports, candidates should have at least 8 years of experience in broadcast, film, or advertising environments. Strong knowledge of both production and post-production processes, along with familiarity with software such as AVID and Adobe Suite, is preferred. A profound passion for sports, creativity, and leadership skills are also essential.

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How does the Creative Director at NBC Sports contribute to team dynamics?

The Creative Director at NBC Sports plays a pivotal role in fostering a collaborative team environment. By mentoring and guiding writers, producers, and editors, the director encourages creative risk-taking and innovation. This leadership ensures that all team members contribute to high-impact projects while feeling supported and inspired to push their creative boundaries.

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What is the work culture like for a Creative Director at NBC Sports?

The work culture for a Creative Director at NBC Sports is vibrant and dynamic, emphasizing creativity, teamwork, and inclusivity. The role requires flexibility, as you’ll engage with various stakeholders and adapt to ever-changing project demands. A strong emphasis is placed on collaboration and creating safe spaces for artistic expression, which fosters a positive and innovative atmosphere.

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Are there opportunities for professional development for Creative Directors at NBC Sports?

Absolutely! NBC Sports values growth and development, providing opportunities for Creative Directors to expand their skills through mentorship programs, workshops, and access to industry resources. Engaging with new creative talent and agencies also enhances your network and exposes you to fresh ideas, supporting your ongoing professional journey within the company.

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Common Interview Questions for Creative Director
Can you describe your creative process for developing sports marketing campaigns?

When discussing your creative process, emphasize your ability to conceptualize ideas based on audience insights and strategic goals. Highlight how you collaborate with various teams, leverage diverse perspectives, and utilize market research to inform your concepts. Also, consider sharing specific examples of how your creative approach has driven successful campaign outcomes.

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How do you handle tight deadlines while maintaining creativity?

To effectively handle tight deadlines, prioritize tasks and remain organized. Discuss the importance of time management and adaptability, and describe how maintaining open communication with your team helps ensure that creativity is not compromised, even under pressure. Provide examples of past experiences where you successfully met tight timelines without sacrificing the quality of creative work.

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What role does collaboration play in your creative leadership style?

Collaboration is at the heart of successful creative leadership. Emphasize your approach to fostering a collaborative environment, where team members feel valued and inspired to contribute. Talk about how you encourage idea-sharing and how collective brainstorming can lead to innovative solutions and exceptional project outcomes.

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Can you give an example of a campaign you led that pushed creative boundaries?

For this answer, choose a specific campaign that highlights your innovative thinking. Describe the unique challenges you faced, the creative solutions you developed, and how you motivated your team. Showcase the impact the campaign had, whether in terms of viewership, engagement, or critical acclaim, to demonstrate your capabilities as a Creative Director.

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How do you stay on top of industry trends in sports marketing and media?

Discuss your strategies for staying informed about industry trends, such as subscribing to relevant publications, attending conferences, and networking with peers. Explain how this knowledge informs your creative work and helps you anticipate audience expectations, ultimately leading to more impactful campaigns.

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What steps do you take to ensure diversity and inclusion in your creative projects?

Focus on the importance of diverse perspectives in the creative process. Discuss specific initiatives you may take to include diverse voices and representations within your projects, emphasizing how this enriches the narrative and resonates with a broader audience. Showcase examples where you actively sought out inclusive approaches in your work.

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What creative metrics do you use to evaluate the success of your campaigns?

Talk about specific metrics such as engagement rates, viewership statistics, and audience feedback obtained through surveys. Understanding how these metrics influence future campaigns demonstrates your analytical approach to creativity and ensures that you’re aligned with overarching business goals.

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How do you handle creative disagreements within your team?

Share your approach to conflict resolution by emphasizing open dialogue and respectful communication. Discuss how you create a culture of constructive criticism, allowing team members to voice their concerns while maintaining focus on the project goals. Highlight experiences where you successfully navigated creative disagreements and turned them into productive outcomes.

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What do you believe sets successful campaigns apart in sports marketing?

Successful campaigns resonate deeply with audiences, often creating emotional connections. Discuss how unique storytelling, innovative visuals, and strategic messaging blend to create memorable experiences. Use examples from your past experiences to underline your points, demonstrating your understanding of what captivates sports fans.

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How would you approach mentoring junior creatives in your role?

When mentoring junior creatives, emphasize the importance of encouragement, constructive feedback, and providing growth opportunities. Share your philosophy of nurturing creativity while guiding them through challenges. Discuss past experiences where mentoring has led to successful outcomes, thereby showcasing your commitment to developing upcoming talent.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 17, 2025

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