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Manager, Global Brand Marketing - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Universal Pictures Home Entertainment entertains audiences around the world, focusing on the transactional in-home business across physical and digital releases of new and library film and television shows.  The global brand marketing team is responsible for developing product and marketing strategies for home entertainment consumers across new release, catalog, and television product.  The brand manager is responsible for the ideation, development, planning and execution of new release home entertainment titles with additional opportunities and marketing initiatives.

Responsibilities:

  • Collaborate across the organization to ensure that studio and internal stakeholder needs are being met as it relates to DreamWorks animated and other theatrical new release titles.
  • Maintain timelines for release plans including proactively building agendas for regular calls and track deliverables. 
  • Manage communication between all relevant parties across both the department as well as the wider divisions across the NBCUniversal portfolio
  • Owner of the Marketing P&L. Gather cost information from cross-functional teams, perform analyses, and secure approvals from stakeholders. Develop sales goals and spend recommendations by looking at performance of comp titles and adjusting for market and other factors. Ensure projects come in on budget and profitability is maximized
  • Develop marketing briefs and creative asset requests, ensuring that all project creative materials are executed according to strategy. Support International physical and digital teams to greenlight titles, initiate the creation of needed assets, and approve requests. Work closely with SDS (a joint venture who handles sales, manufacturing, and other functions for our physical business), brand partners, creative teams, third party studios, and more to oversee execution.
  • Lead dialogue on projects at marketing team meetings. Discuss upcoming deadlines and share latest updates and foster conversations between teams to ensure projects are working smoothly and timely
  • Create and distribute sales sheets and presentation slides. Pitch films and marketing campaigns in various venues, from informal calls to large-scale sales meetings. 
  • Set up and maintain titles in UPHE systems. Work with the Operations, Creative and Finance teams to create item numbers, component numbers, and project codes. Ensure that legal rights are documented. Maintain proper records of key information.  Must have some comfort with accessing new platforms and internal software tools
  • Additional duties as assigned

Qualifications

Basic Requirements:

  • Bachelor's degree, particularly in marketing or business or supplemented with equivalent work experience
  • Minimum of 3 years of experience in consumer marketing, project management, strategic planning, analytics, and/or media planning
  • Ability to lead strategic initiatives in a consumer-driven business
  • Excellent computer skills including Microsoft Teams, Outlook, Word, Excel, PowerPoint, SharePoint

Desired Characteristics:

  • Excellent communication and presentation skills; able to communicate complex ideas simply and clearly.
  • Ability to think creatively and problem solve independently
  • Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity, integrity, and inclusivity.
  • Self-starter who is looking to grow in this role.
  • Passionate and has interest in entertainment, filmed content, home entertainment and the expanding global entertainment marketing industries.

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $80,000 - $100,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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What You Should Know About Manager, Global Brand Marketing, NBCUniversal

Are you an experienced marketer with a passion for entertainment? Universal Pictures Home Entertainment is looking for a talented Manager, Global Brand Marketing to join our dynamic team! Based in Universal City, California, you'll oversee the marketing strategies for home entertainment, focusing on both physical and digital releases of our beloved films and television shows. Your day-to-day will involve collaborating with various departments to bring DreamWorks animated titles and theatrical releases to life. You'll maintain timelines and ensure smooth communication across the NBCUniversal portfolio while managing the Marketing P&L to maximize profitability. Beyond that, you'll develop marketing briefs and creative asset requests, support international teams, and facilitate discussions with your teammates to keep projects on track. If you're a self-starter with a track record in consumer marketing, strategic planning, and project management, along with excellent communication skills, this is the role for you. You'll have the opportunity to work in a hybrid environment, contributing at least three days a week from the office, all while enjoying a competitive salary and an array of fantastic benefits. Join us at NBCUniversal and help create and deliver world-class content that resonates with audiences around the globe!

Frequently Asked Questions (FAQs) for Manager, Global Brand Marketing Role at NBCUniversal
What are the main responsibilities of the Manager, Global Brand Marketing at NBCUniversal?

As the Manager, Global Brand Marketing at NBCUniversal, you will be responsible for developing marketing strategies for home entertainment titles, collaborating across organizational teams, managing the Marketing P&L, and ensuring projects are completed on time and within budget. You'll engage with internal stakeholders to align on needs related to new releases, oversee the creation of marketing assets, and maintain communication across departments to enhance collaboration.

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What qualifications are required to be a Manager, Global Brand Marketing at NBCUniversal?

To qualify for the Manager, Global Brand Marketing position at NBCUniversal, candidates should have a Bachelor's degree in marketing, business, or a related field, along with a minimum of three years of experience in consumer marketing or project management. Skills in strategic planning, analytical thinking, and proficiency in tools like Microsoft Office are also highly valued. A passion for entertainment and creativity in problem-solving will set you apart from other candidates.

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How does the Manager, Global Brand Marketing support international teams at NBCUniversal?

The Manager, Global Brand Marketing at NBCUniversal plays a crucial role in supporting international physical and digital teams by greenlighting titles, ensuring they have the necessary marketing assets, and approving requests for promotional materials. This position works closely with various partners, including brand partners and creative teams, to guarantee a successful execution of marketing initiatives that resonate globally.

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What is the salary range for the Manager, Global Brand Marketing position at NBCUniversal?

The salary range for the Manager, Global Brand Marketing role at NBCUniversal is between $80,000 and $100,000 annually, and this position is also bonus eligible. The compensation package reflects the importance of the role in driving successful marketing strategies for home entertainment titles.

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What are the expected working conditions for the Manager, Global Brand Marketing at NBCUniversal?

The Manager, Global Brand Marketing position at NBCUniversal has been designated as a hybrid role, meaning you'll contribute from the office a minimum of three days per week. This setup allows for a balance between collaborative work on-site and flexibility in remote working while engaging in the vibrant culture at NBCUniversal.

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Common Interview Questions for Manager, Global Brand Marketing
Can you describe your experience with consumer marketing and how it relates to the Manager, Global Brand Marketing position?

In your response, highlight your relevant experience in consumer marketing, emphasizing specific campaigns or projects you've managed. Discuss how your background aligns with the responsibilities of the Manager, Global Brand Marketing role at NBCUniversal, particularly in relation to developing marketing strategies and collaborating with cross-functional teams.

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How do you prioritize your projects and manage timelines effectively?

Explain your approach to project management by discussing tools or methods you use to keep track of deadlines. Share an example where you successfully managed multiple projects under a tight deadline, highlighting your organizational skills and ability to communicate effectively with stakeholders.

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What strategies do you use to analyze marketing performance and adjust marketing plans?

Provide insights into your analytical skills by discussing specific metrics you track to assess marketing performance. Share an example of a time you analyzed performance data, adapted your marketing strategy based on findings, and achieved positive outcomes as a result.

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How do you ensure collaboration across different teams and departments?

Talk about your communication style and provide examples of how you facilitate collaboration between teams. Highlight any experiences where you led discussions or meetings to align team objectives and ensure everyone is informed and working towards common goals.

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Can you share an instance where you had to handle a challenging project? What was the outcome?

Choose a challenging project from your past experience and outline the obstacles you faced and how you resolved them. Focus on your problem-solving skills and adaptability, and finish with the successful outcome that showcases your ability to lead under pressure.

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What are some creative marketing campaigns you've developed or contributed to?

Share specific examples of marketing campaigns that highlight your creativity and impact. Explain the campaign goals, your role in the process, and the results achieved, showcasing how your contributions aligned with company objectives and audience engagement.

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How do you keep up with industry trends in entertainment marketing?

Discuss the resources you utilize to stay updated on industry trends, including blogs, webinars, industry reports, or professional networks. Mention how you incorporate new insights into your marketing strategies to ensure they remain relevant and effective.

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What do you believe sets NBCUniversal apart as a leader in the entertainment industry?

Offer thoughtful perspectives on NBCUniversal's position in the entertainment industry, focusing on its diverse content offerings, innovation, and commitment to inclusivity. Connect your views back to how you'd contribute as the Manager, Global Brand Marketing to uphold and enhance that reputation.

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How would you approach creating a marketing brief for a new film release?

Explain your step-by-step approach to creating a marketing brief, including understanding the target audience, defining key messages, and considering distribution channels. Highlight the importance of aligning with stakeholders and ensuring creative assets adhere to strategic goals.

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What excites you the most about working in brand marketing for home entertainment?

Share your passion for the entertainment industry and home entertainment marketing. Discuss specific aspects that excite you, such as the opportunity to influence consumer experiences or the thrill of working with exciting content, and how that passion drives your work.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 9, 2025

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