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Programmatic Account Manager- New York - job 2 of 5

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Work with the driven and highly motivated One Platform Ad Sales organization of NBCUniversal, one of the world’s leading media and entertainment companies. The Programmatic Account Manager role is a strategic partner to Clients & Sales Account Executives.

You will be responsible for managing and growing NBCU’s partnerships with Advertisers and ultimately enabling our clients to reach their business objectives. This role plays a key part in ensuring campaign success & communicating key campaign learnings to better support our clients.

As a Programmatic Account Manager, you will:

  • Play a critical role within our fast-paced Ad Sales team to support the full sales cycle, spearheading proposals through execution for programmatic campaigns.
  • Be responsible for managing & developing client relationships
  • Proactively identify strategic approaches for new or incremental opportunities as well as upselling products and services.
  • Contribute to revenue, advertiser education, & advertiser satisfaction through establishing and building trusted client relationships
  • Deliver best-in-class partnership experience for NBCU advertising clients and their campaigns.
  • Maintain a high standard of operational excellence while executing effective, performance-driven campaigns.
  • Closely align with other client services team members and cross-functional groups. 

Responsibilities include, but are not limited to:

  • Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships in order to gain marketplace intelligence.
  • Synergistically work alongside all internal teams (Sales, Client Teams, Streaming & Data Products, Content Partnerships, Planning, Marketing, Research, Ops, etc.).
  • Support day-to-day client deliverables across the pre-sale and post-sale lifespan of PG and PMP campaigns. Lead communication for all internal deliverables related to client and sales support.
  • Troubleshoot and support any technical or creative issues that arise related to bid requests, win rates, optimization levers, audience targeting, pricing, fees, and more, ultimately ensuring the smooth execution of client campaigns.
  • Work collaboratively and effectively with internal cross-functional teams and DSP and SSP partners directly.
  • Collaborate with a diverse group of internal cross-functional teams including Pricing, Inventory, Ad Ops and Measurement to ensure successful campaign executions and troubleshoot client issues.
  • You not only analyze data to understand trends, but you also clearly communicate the “why” behind results and deliver actionable insights & recommendations to both internal and external partners.
  • Develop campaign strategies and audience targeting recommendations that speak directly to client and campaign KPIs.
  • Maintain up-to-date knowledge of NBCU features and audience trends, and serve as an external product expert, educating clients on new and existing ad solutions and advising on best practices to achieve advertiser KPI.

Qualifications

  • 3+ years of programmatic experience at a media company or agency
  • Experience contributing to revenue, advertiser education, & advertiser satisfaction
  • Passion for data, process, customer success and working cross-functionally with stakeholders
  • Ability to foster strong internal and external relationships. 
  • Excellent interpersonal and client communication skills; experienced presenter and negotiator 
  • Self-starter; ability to work very independently as well as collaboratively
  • Deadline-driven and process-oriented personality. Comfortable working in the fast-paced, dynamic and growing business  
  • Strong analytical reasoning and problem solving skill
  • Experience contributing to revenue, advertiser education & advertiser satisfaction

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000 - $105,000 base + sales incentive commission eligible 

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$95000 / YEARLY (est.)
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$85000K
$105000K

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What You Should Know About Programmatic Account Manager- New York, NBCUniversal

Join the dynamic world of NBCUniversal as a Programmatic Account Manager, where your passion for media and advertising can shine! Based in the heart of New York at 1221 Avenue of The Americas, you’ll be a vital member of our One Platform Ad Sales team, working alongside some of the most innovative professionals in the media and entertainment sector. This role offers you the chance to cultivate relationships with advertisers and clients, ensuring they achieve their business goals through effective campaign management. You’ll play a pivotal role in the sales process, from proposal to execution, while driving revenue and enhancing advertiser satisfaction. With at least three years of programmatic experience under your belt, you’ll relish the challenge of identifying new opportunities, developing strategies, and delivering insights that elevate our clients’ campaigns. Collaboration is key in this position, so expect to engage with various teams to troubleshoot issues and tailor solutions that resonate with client objectives. If you’re analytical, a self-starter, and thrive in fast-paced environments, we’d love to see the enthusiasm you bring to the table. In return, we offer a competitive salary plus commission, along with a comprehensive benefits package tailored to support your well-being and career development. Come and be a part of shaping the future of entertainment at NBCUniversal!

Frequently Asked Questions (FAQs) for Programmatic Account Manager- New York Role at NBCUniversal
What are the main responsibilities of a Programmatic Account Manager at NBCUniversal?

As a Programmatic Account Manager at NBCUniversal, your primary responsibilities will include managing and developing client relationships, supporting the full sales cycle for programmatic campaigns, and ensuring the success of advertising initiatives. You'll collaborate with various internal teams to troubleshoot issues, align campaign strategies with client KPIs, and deliver insightful recommendations to advertisers.

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What qualifications are required for the Programmatic Account Manager position at NBCUniversal?

To qualify for the Programmatic Account Manager role at NBCUniversal, candidates need at least 3 years of programmatic experience in either a media company or agency setting. Additionally, strong analytical skills, excellent communication abilities, and a proven track record of fostering internal and external relationships are essential. A passion for data and experience in driving revenue and advertiser satisfaction are also highly valued.

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What is the work environment like for a Programmatic Account Manager at NBCUniversal?

The work environment at NBCUniversal for a Programmatic Account Manager is both dynamic and collaborative. You'll engage with a talented team, working in a fast-paced setting that prioritizes creative problem-solving. The hybrid work model allows for flexibility while ensuring you can connect with colleagues and clients effectively.

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How does the Programmatic Account Manager role contribute to NBCUniversal's success?

The Programmatic Account Manager contributes to NBCUniversal's success by managing advertiser partnerships and ensuring campaign effectiveness. By delivering high-quality service and strategic insights, you will help clients achieve their business goals, thereby enhancing their satisfaction and driving revenue growth for NBCUniversal.

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What growth opportunities are available for a Programmatic Account Manager at NBCUniversal?

As a Programmatic Account Manager at NBCUniversal, you will have access to numerous growth opportunities, including ongoing training, mentorship, and the chance to work on diverse projects across various segments of the company. Your role will also help develop your skills in client management, data analysis, and team collaboration, setting you up for future roles within the organization.

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Common Interview Questions for Programmatic Account Manager- New York
Can you describe your experience with programmatic advertising?

When answering this question, focus on specific programmatic campaigns you’ve managed, detailing your role in the strategy and execution. Mention tools and platforms you've used, and highlight results you've achieved, emphasizing your understanding of programmatic principles.

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How do you handle client relationships and ensure their satisfaction?

Discuss your approach to relationship management, including regular communication, setting expectations, and delivering results. Cite examples where you've successfully addressed client concerns or customized solutions to improve satisfaction.

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What strategies would you implement to drive revenue growth as a Programmatic Account Manager?

Present a few strategies you've successfully implemented in past roles, such as upselling products, identifying new market opportunities, and leveraging data analytics to adjust campaigns. Focus on how these strategies are tailored to meet client goals.

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How do you stay up-to-date with industry trends in programmatic advertising?

Talk about the resources you utilize, such as industry publications, webinars, and networking events. Highlight any specific events or websites you follow to ensure you maintain a competitive edge in the fast-evolving world of programmatic advertising.

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Describe a challenging issue you faced in a campaign and how you resolved it.

Be specific about the situation, the steps you took to identify the root cause of the issue, and how you collaborated with teams to resolve it. End with the successful outcome as a result of your problem-solving abilities.

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What role does data play in your approach to campaign management?

Emphasize the importance of data in driving campaign decisions. Discuss how you analyze performance metrics to adjust strategies in real-time and improve outcomes, including any tools or methodologies you use.

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How do you prioritize tasks when managing multiple client campaigns?

Explain your organizational strategies, such as using project management tools or prioritizing based on deadlines and client needs. Highlight your ability to remain flexible and adapt to shifting priorities.

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Can you provide an example of how you've educated a client about a programmatic product?

Share a specific instance where you educated a client through presentations or one-on-one discussions, highlighting your ability to convey complex information in a way that's understandable and actionable.

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How would you define success in the Programmatic Account Manager role?

Define success in terms of client satisfaction, successful campaign execution, and revenue growth. Mention that achieving or exceeding KPIs would be a strong indicator of your performance in the role.

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What interests you most about working at NBCUniversal?

Discuss your admiration for NBCUniversal's commitment to diversity and inclusion, its innovative approach to content delivery, and your excitement in contributing to a leading media company. Make it personal by linking your career goals with the company's vision.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 10, 2025

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