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Programmatic Manager

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. We are currently seeking a Programmatic Manager to support our indirect demand sales team.

The ideal candidate is a highly collaborative person who is passionate about media and advertising innovation, cares about customers, and understands the value of good user experiences.   

Responsibilities:

Reporting to the Senior Manager, Programmatic Sales Operations, the person in this role will be responsible for:

  • Day-to-day team management including on-boarding and development of direct reports
  • Communicate technical issues, particular issues with deal escalations, in a manner that is easy for a non-technical audience to understand
  • Provide training (troubleshooting programmatic deal delivery issues, creative spec, nuances across ad servers, DSPs, tag vendors, etc) to Sales and Sales Operations as needed
  • Develop strategic relationships with our business partners and vendors
  • This role is managing the Indirect Demand Business and will oversee the Indirect Demand Campaign Manager.
  • Establish and improve workflow, processes, and establish goals for measuring and improving product output (quality, conformity, scalability, and sustainability)
  • Contribute to Leadership meetings and strategic planning for Sales Operations organization

Qualifications

Required Qualifications/Skills:

  • 3+ years Digital Ad Operations experience
  • 1+ years work in Programmatic field and understanding of Programmatic landscape
  • Understanding of Indirect Demand ecosystem
  • Bachelor’s degree or equivalent experience required
  • Familiarity with work management and documentation tools, preferably Jira and Confluence
  • Proven ability to understand and communicate using technical language

Preferred Qualifications:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners 
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company, specifically within / supporting Advertising Sales

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States. 
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event. 
  • Must be 18 years or older. 

Additional Information: 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $95,000 - $130,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$112500 / YEARLY (est.)
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$95000K
$130000K

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What You Should Know About Programmatic Manager, NBCUniversal

Join NBCUniversal as a Programmatic Manager and be a vital part of our Advertising Platforms & Operations team located at 280 W Maple Rd, Birmingham, MI. In this dynamic role, you will champion our programmatic ad operations, expertly managing a team that handles programmatic guaranteed and private marketplace deals both domestically and globally. Your collaborative spirit and passion for media and advertising innovation will shine as you support our indirect demand sales team. You will get to communicate effectively with both technical and non-technical audiences, ensuring everyone is on the same page about deal escalations and issues. With a focus on developing strong relationships with business partners and understanding the nuances of various ad servers and tag vendors, you’ll enhance the user experience for our customers. As you lead day-to-day operations, you will focus on establishing efficient workflows and processes, measuring product output, and contributing to overall strategic planning. If you’ve got a knack for problem-solving and a keen eye for detail, we’d love to see you bring those skills to our expansive team at NBCUniversal. This isn’t just a job; it’s a chance to grow and innovate in a company dedicated to diversity, equity, and inclusion, while being part of an ecosystem that informs and entertains audiences around the world.

Frequently Asked Questions (FAQs) for Programmatic Manager Role at NBCUniversal
What are the responsibilities of a Programmatic Manager at NBCUniversal?

As a Programmatic Manager at NBCUniversal, you will oversee the day-to-day management of the programmatic ad operations team. Your responsibilities include onboarding and developing team members, communicating technical issues to non-technical audiences, and providing training related to deal delivery challenges. You will also be responsible for building strategic relationships with vendors and enhancing workflow processes to improve product output.

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What qualifications are needed to become a Programmatic Manager at NBCUniversal?

To be considered for the Programmatic Manager position at NBCUniversal, you should have at least 3 years of digital ad operations experience, including 1 year specifically in the programmatic field. A bachelor’s degree or equivalent experience is required, along with familiarity with tools like Jira and Confluence. Excellent communication skills and a keen attention to detail are also essential.

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What kind of background is beneficial for the Programmatic Manager role at NBCUniversal?

A background in digital marketing or advertising, particularly with experience in large-scale media companies, is advantageous for a Programmatic Manager at NBCUniversal. Understanding the nuances of programmatic advertising and exposure to platforms like FreeWheel and Magnite SSP will also support your success in this role.

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How does the Programmatic Manager role support NBCUniversal's advertising business?

The Programmatic Manager at NBCUniversal plays a crucial role in supporting the $8B advertising business by managing the operations of programmatic ad sales. This position involves optimizing processes, training staff on technical aspects, and ensuring the seamless execution of advertising deals, thereby driving revenue and enhancing customer satisfaction.

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What does the work environment look like for a Programmatic Manager at NBCUniversal?

The work environment for a Programmatic Manager at NBCUniversal is hybrid, requiring you to work from the office at least three days a week. This collaborative setting encourages teamwork and innovation, alongside the flexibility of working remotely, providing a balanced and engaging workplace atmosphere.

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Common Interview Questions for Programmatic Manager
Can you describe your experience in digital ad operations relevant to the Programmatic Manager position?

When discussing your experience in digital ad operations, emphasize specific roles and projects where you managed programmatic campaigns, explaining the tools you used and challenges you overcame. Highlight any substantial outcomes or growth metrics that demonstrate your capability in driving success in programmatic. Use examples that showcase your hands-on skills and leadership in navigating the ad ecosystem.

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How do you approach communication with non-technical team members regarding programmatic issues?

To effectively communicate with non-technical team members about programmatic issues, focus on simplifying complex concepts. Use analogies or visual aids when possible and make sure to create a dialogue allowing for questions. This builds rapport and ensures everyone feels comfortable understanding the technical landscape impacting their work.

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What strategies would you implement to improve workflow and processes in a programmatic team?

To enhance workflow and processes in a programmatic team, I would first conduct a thorough analysis of current operations. Then, I’d introduce automation where feasible, establish clear objectives aligned with campaign goals, and ensure regular feedback loops exist within the team. Fostering a culture of continuous improvement through training and team brainstorming sessions would also be key.

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What challenges have you faced in programmatic advertising, and how did you overcome them?

When discussing challenges in programmatic advertising, provide specific examples such as difficulties in ad delivery or data discrepancies. Reflect on the steps you took to resolve these issues, such as collaborating with tech teams for adjustments or developing new troubleshooting procedures to prevent such challenges in the future.

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Can you explain the importance of establishing relationships with vendors and partners in programmatic roles?

Building strong relationships with vendors and partners in programmatic roles is vital as it facilitates smoother negotiations and enhances collaboration. These relationships open up access to valuable resources, provide insights into industry best practices, and help to troubleshoot issues more efficiently, ensuring your campaigns run successfully and effectively.

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What tools and technologies are essential for success in the Programmatic Manager role?

For success as a Programmatic Manager, familiarity with tools like FreeWheel, Magnite SSP, JIRA, and Confluence is essential. Proficiency in Excel is also crucial for data analysis. Emphasize how these tools help in managing campaigns, tracking performance, and troubleshooting issues, offering measurable improvements in programmatic advertising efficiencies.

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How would you handle escalated technical issues during a campaign?

In handling escalated technical issues during a campaign, I would first assess the situation to understand the scope of the problem and then quickly communicate with relevant stakeholders. I’d coordinate with technical teams to troubleshoot while keeping all affected parties informed of progress. Establishing a clear response plan and documenting resolutions would be a priority to mitigate future occurrences.

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What role does data analysis play in your approach to programmatic advertising?

Data analysis is the backbone of my approach to programmatic advertising. It informs decision-making, from optimizing campaign settings to determining target audiences. I regularly evaluate key performance indicators and collaborate with analytics teams to translate data into actionable insights, helping to enhance campaign outcomes and drive revenue growth.

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How do you ensure that your team stays updated with the changing landscape of programmatic advertising?

Keeping the team updated with the evolving landscape of programmatic advertising requires regular training sessions, attendance at industry conferences, and subscribing to relevant publications. I encourage knowledge sharing within the team, where we can discuss new trends and technologies to maintain our competitive edge and ensure we are always best prepared for industry shifts.

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What is your understanding of the Indirect Demand ecosystem?

My understanding of the Indirect Demand ecosystem involves recognizing how various intermediaries interact to facilitate programmatic transactions. This includes understanding the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in executing deals, identifying audience segments, and optimizing campaign efficiency while navigating the complexities of indirect channels.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
March 27, 2025

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