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Programmatic Manager - job 6 of 9

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. We are currently seeking a Programmatic Manager to support our indirect demand sales team.

The ideal candidate is a highly collaborative person who is passionate about media and advertising innovation, cares about customers, and understands the value of good user experiences.   

Responsibilities:

Reporting to the Senior Manager, Programmatic Sales Operations, the person in this role will be responsible for:

  • Day-to-day team management including on-boarding and development of direct reports
  • Communicate technical issues, particular issues with deal escalations, in a manner that is easy for a non-technical audience to understand
  • Provide training (troubleshooting programmatic deal delivery issues, creative spec, nuances across ad servers, DSPs, tag vendors, etc) to Sales and Sales Operations as needed
  • Develop strategic relationships with our business partners and vendors
  • This role is managing the Indirect Demand Business and will oversee the Indirect Demand Campaign Manager.
  • Establish and improve workflow, processes, and establish goals for measuring and improving product output (quality, conformity, scalability, and sustainability)
  • Contribute to Leadership meetings and strategic planning for Sales Operations organization

Qualifications

Required Qualifications/Skills:

  • 3+ years Digital Ad Operations experience
  • 1+ years work in Programmatic field and understanding of Programmatic landscape
  • Understanding of Indirect Demand ecosystem
  • Bachelor’s degree or equivalent experience required
  • Familiarity with work management and documentation tools, preferably Jira and Confluence
  • Proven ability to understand and communicate using technical language

Preferred Qualifications:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners 
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company, specifically within / supporting Advertising Sales

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States. 
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event. 
  • Must be 18 years or older. 

Additional Information: 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $95,000 - $130,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$112500 / YEARLY (est.)
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$95000K
$130000K

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What You Should Know About Programmatic Manager, NBCUniversal

At NBCUniversal, we are on the lookout for a talented Programmatic Manager to join our dynamic Advertising Platforms & Operations team located in Universal City, CA. This role is pivotal in overseeing day-to-day operations and management of our programmatic ad operations. If you have a knack for media and advertising innovation, and a passion for creating great user experiences, this is a perfect opportunity for you. You'll be working closely with our indirect demand sales team, managing people and ensuring our programmatic guaranteed and private marketplace deals are executed smoothly. Your responsibilities include onboarding and developing your direct reports, training sales staff on troubleshooting programmatic delivery issues, and improving workflows to enhance product output. Strong communication skills are a must, as you'll be explaining technical issues clearly to non-technical audiences. With a Bachelor’s degree and at least three years of digital ad operations experience, you’ll be well-prepared to contribute to our strategic leadership meetings while fostering relationships with business partners and vendors. Join us at NBCUniversal to help educate, entertain, and empower through our innovative media solutions!

Frequently Asked Questions (FAQs) for Programmatic Manager Role at NBCUniversal
What are the main responsibilities of a Programmatic Manager at NBCUniversal?

The Programmatic Manager at NBCUniversal is tasked with day-to-day management of the programmatic ad operations team. Key responsibilities include onboarding and developing direct reports, communicating technical issues effectively to non-technical teams, providing essential training to sales operations, and overseeing the Indirect Demand Business. Additionally, this role focuses on establishing workflows to enhance product output and building strategic relationships with partners and vendors.

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What qualifications are required for the Programmatic Manager position at NBCUniversal?

To qualify for the Programmatic Manager position at NBCUniversal, candidates should have a minimum of 3 years of digital ad operations experience and at least 1 year working in the programmatic field. A Bachelor’s degree or equivalent experience is required, along with familiarity with work management tools such as Jira and Confluence. Strong communication skills and a detail-oriented mindset are also essential.

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Is there any specific experience preferred for the Programmatic Manager role at NBCUniversal?

Preferred qualifications for the Programmatic Manager role at NBCUniversal include knowledge of FreeWheel and Magnite SSPs, direct experience working with DSP and SSP partners, and fluency in Microsoft Excel. Candidates with a background in large-scale media companies focused on advertising sales will be particularly advantageous.

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What benefits do Programmatic Managers receive at NBCUniversal?

Programmatic Managers at NBCUniversal are eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and a range of additional discounts and perks. This role also provides the opportunity for professional growth within a globally recognized company in the entertainment and media industry.

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What is the work environment like for a Programmatic Manager at NBCUniversal?

The work environment for a Programmatic Manager at NBCUniversal is collaborative and fast-paced, requiring attendance at the office at least three days per week as part of a hybrid work schedule. Team members are encouraged to foster a culture of diversity, equity, and inclusion, which is central to NBCUniversal's mission of creating engaging, innovative content.

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Common Interview Questions for Programmatic Manager
Can you describe your experience with programmatic advertising?

When answering this question, reflect on your previous roles involving digital ad operations, emphasizing specific programmatic tools and strategies you have utilized. Discuss your understanding of the programmatic landscape and any challenges you faced, along with how you overcame them to drive successful campaigns.

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How do you handle conflicts within your team?

In response to this question, explain your approach to conflict resolution. Highlight your communication skills and ability to facilitate discussions that lead to constructive outcomes. Providing an example of a past conflict and how you resolved it can effectively demonstrate your leadership skills.

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What strategies do you use to improve ad delivery efficiency?

When discussing strategies for improving ad delivery efficiency, mention specific methods like optimizing workflows, utilizing analytical tools for tracking performance metrics, and fostering strong communication channels with sales and technical teams to ensure alignment on objectives.

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What does a successful programmatic campaign look like to you?

In your response, describe the key elements that contribute to a successful programmatic campaign—such as reaching the target audience effectively, meeting KPIs, and ensuring quality ad placements. Use examples from past experiences to back up your points.

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How do you stay updated on trends in digital advertising?

When asked this question, share specific resources like industry publications, forums, webinars, and networking opportunities that you utilize to keep up-to-date with the latest trends and changes in digital advertising and programmatic technologies.

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How do you prioritize tasks when managing multiple campaigns?

Your response should emphasize your organizational skills and the use of tools to prioritize efficiently. Discuss methods you'd employ to categorize tasks by urgency and importance and how you ensure that all campaigns meet deadlines and quality standards.

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Can you describe a challenging project you managed and the outcome?

Provide a detailed account of a specific challenging project, the obstacles faced, and how you navigated them to reach a successful outcome. This demonstrates not only your problem-solving abilities but also your capacity to manage pressure and adapt to changing situations.

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What role does communication play in managing ad operations?

Emphasize the importance of communication in your response, highlighting how it fosters collaboration within your team and across different departments. Discuss how clear communication can preempt technical errors and facilitate smoother campaign execution.

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How would you develop training programs for your team?

Discuss the steps you would take to identify knowledge gaps within your team, create comprehensive training materials, and implement training sessions. Tailoring training to foster growth in specific areas of ad operations can demonstrate your leadership vision.

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What tools and technologies are you most familiar with in programmatic advertising?

When responding to this question, list the tools and technologies you have experience with, such as DSPs, SSPs, analytics platforms, and project management software. Provide examples of how you've used these tools in previous roles to enhance programmatic efforts.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 11, 2025

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