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Technical Campaign Manager, Programmatic Sales Operations

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. The Programmatic Sales Operations Campaign Manager is responsible for overseeing the lifecycle of a programmatic deal. This involves deal creation, revisions and ensuring digital assets remain in-spec throughout the entirety of the flight.

The Programmatic Sales Operations team works side-by-side with the planning and sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail-oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team.

Responsibilities:

  • Identifying technical issues with bids for guaranteed and non-guaranteed deal types, and working with appropriate cross-functional teams to find a timely resolution
  • Lead live troubleshooting calls with clients, alongside Campaign Manager counterpart
  • Attend weekly POD meetings to ensure sales, planning, and operations are in lockstep
  • Setup regularly cadenced reporting to identify trends amongst creative failures within various ad distributors/ DSPs
  • Must seek to gain knowledge within the Programmatic ecosystem to better support our internal and external partners
  • Direct interaction with Programmatic Sales Team and Clients to ensure campaign fulfillment
  • Advanced knowledge on programmatic deal setup within various SSPs, such as FreeWheel and Google Ad Manager
  • This role is specifically managing the Sports Programmatic business and will support sports live events inclusive of weekends.
  • Must be self-motivated and able to work independently as well as part of a team
  • Ability to multitask and efficiently manage priorities is critical
  • Must be organized and detail oriented with great attention to accuracy

Qualifications

  • Bachelor's degree or equivalent experience
  • 2+ years of experience in Digital Sales Operations
  • Understanding of programmatic advertising ecosystem

Eligibility Requirements:

  • Must have unrestricted work authorization to work in the United States
  • Desire to work in the entertainment media industry, which requires availability during weekends if we are supporting a live event
  • Must be 18 years or older

Desired Characteristics:

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in DSP and/or SSP
  • Interest in DSP nuances a plus
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Detail-oriented and ability to thrive in a fast-paced environment

Additional Information: 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $70,000 - $90,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Technical Campaign Manager, Programmatic Sales Operations , NBCUniversal

If you're passionate about digital media and ready to dive into the fast-paced world of programmatic advertising, then the Technical Campaign Manager, Programmatic Sales Operations at NBCUniversal might be your next big adventure! Based at our exciting Universal City, CA location, you'll play a pivotal role within our lively Advertising Platforms & Operations team. This close-knit group is dedicated to managing the complex lifecycle of programmatic advertising deals, ensuring everything runs smoothly from deal creation to execution. As the Campaign Manager, you'll collaborate closely with sales and planning teams, leveraging your technical savvy to troubleshoot any issues and provide top-notch customer service. Your ability to multitask, stay organized, and pay attention to detail will be crucial as you interact directly with clients, all while managing sports programmatic business and live events. Embrace this opportunity to enhance your knowledge of the programmatic ecosystem and contribute to a team that has a significant impact on NBCUniversal's advertising business. Plus, you'll enjoy the benefits of a hybrid work model, allowing you to balance both in-office collaboration and remote work. So, if you're ready to take the next step in your career, consider joining NBCUniversal and becoming a part of a company that's dedicated to creating and delivering world-class content and experiences!

Frequently Asked Questions (FAQs) for Technical Campaign Manager, Programmatic Sales Operations Role at NBCUniversal
What are the main responsibilities of the Technical Campaign Manager at NBCUniversal?

The Technical Campaign Manager, Programmatic Sales Operations at NBCUniversal has several key responsibilities, including overseeing the lifecycle of programmatic deals, troubleshooting technical issues, leading live client calls, and ensuring smooth collaboration between sales and planning teams. This role also involves managing sports programmatic business, especially during live events, and setting up reporting to identify trends and insights within the programmatic ecosystem.

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What qualifications are needed for the Technical Campaign Manager position at NBCUniversal?

Candidates for the Technical Campaign Manager, Programmatic Sales Operations role at NBCUniversal should possess a Bachelor's degree or equivalent experience, along with at least 2 years of experience in Digital Sales Operations. A solid understanding of the programmatic advertising ecosystem is essential, and familiarity with ad trafficking in DSPs and SSPs will be advantageous.

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How does the Technical Campaign Manager contribute to NBCUniversal’s advertising success?

As the Technical Campaign Manager at NBCUniversal, you play a crucial role in the execution and management of programmatic advertising campaigns. By ensuring campaigns run smoothly and exceed client expectations, you contribute directly to NBCUniversal's $8B annual advertising business. Your technical problem-solving skills and ability to manage relationships will enhance campaign fulfillment and success.

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What personal qualities are essential for a Technical Campaign Manager at NBCUniversal?

To succeed as a Technical Campaign Manager, traits like attention to detail, strong communication skills, and the ability to work independently and as part of a team are vital. Candidates should also have excellent problem-solving abilities and a desire to thrive in a fast-paced environment, especially given the role's focus on managing sports programmatic business and live events.

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What kind of career growth can I expect as a Technical Campaign Manager at NBCUniversal?

Working as a Technical Campaign Manager at NBCUniversal offers tremendous opportunities for career growth. You will gain valuable experience in digital advertising, deepen your knowledge of programmatic ecosystems, and have the chance to lead client projects. With NBCUniversal's focus on employee development and a collaborative work environment, you'll be well-positioned for future advancement.

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Common Interview Questions for Technical Campaign Manager, Programmatic Sales Operations
Can you describe your experience with programmatic advertising?

When answering this question, highlight your familiarity with programmatic ad operations, specifying tools and platforms you've used, such as DSPs and SSPs. Discuss any relevant projects or campaigns you've managed and your understanding of industry metrics like CTR and CPM.

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How do you troubleshoot technical issues related to programmatic deals?

In your response, emphasize your systematic approach to problem-solving. Describe specific instances where you've identified and resolved issues, highlighting your collaboration with cross-functional teams. Show your capacity to remain calm under pressure.

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How do you ensure that advertising campaigns meet client expectations?

Share strategies you've employed to manage client relationships effectively, emphasizing communication and proactive reporting. Provide examples of how you've exceeded client expectations in previous roles, focusing on your attention to detail and reliability.

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What steps would you take to keep a programmatic campaign on track?

Describe your organizational skills and time management strategies. Discuss how you prioritize tasks, maintain clear communication with stakeholders, and use data analysis to monitor campaign performance.

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What do you understand about the programmatic advertising ecosystem?

Demonstrate your knowledge of the programmatic landscape, including how different platforms interact. Discuss terms like impressions, CTR, and the importance of data-driven decision-making in optimizing campaigns.

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Can you give an example of a successful programmatic campaign you managed?

When sharing a particular example, focus on the campaign objectives, the strategies you implemented, and the measurable outcomes. Be sure to highlight any challenges faced and how you overcame them.

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How do you handle competing priorities in a fast-paced environment?

Discuss your multitasking abilities and time management techniques. Provide examples of how you've effectively prioritized tasks to achieve deadlines and maintain high-quality deliverables.

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What software and tools have you used in digital sales operations?

Mention specific tools you're proficient in, like Google Ad Manager or FreeWheel. Discuss your experience with analytics and reporting tools as well to show your technical savvy in managing campaigns.

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How would you approach building a relationship with a difficult client?

Showcase your interpersonal skills by discussing strategies to build trust, such as active listening, empathy, and regular communication. Share a past experience where you successfully navigated challenges with a client.

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What interests you about working at NBCUniversal?

Share your passion for the entertainment and media industry and how NBCUniversal's commitment to diversity and innovation aligns with your values. Highlight any specific projects or initiatives you admire.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
March 28, 2025

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