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Account Manager - Retail

Job Description

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The  Account Manager - Retail will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in the Romania. 

Responsibilities 

The Account Manager - Retail will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

  • Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 

  • Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 

  • Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant 

  • Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders 

  • Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 

  • Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners. 

Qualifications

  • Min 3-5+ years of related experience. 
  • Solid sales skills and developed sales expertise in target scope. 
  • Solid understanding of data analytics industry, business model, products, services and solutions. 
  • Solid understanding of market trends and its interdependencies impacting customers. 

 

Additional Information

We offer:

  • Private medical coverage
  • Hybrid working module
  • Meal Tickets / monthly
  • Easter and Christmas vouchers/tickets
  • Mentoring - Mentee Program
  • Volunteer time off (global volonteer day)
  • Internal Recognition Program
  • Free LinkedIn Learning access that helps you discover and develop business, technology-related, and creative skills through over 20,000 courses available in 7 languages)
  • Free Employee Assistance Programs (EAP) - NIQ offers support to all associates and their families for their emotional well-being trough professional, timely and confidential counselling services on issues related to everyday concerns & problems, overcome emotional challenges, and maintain a healthy and balanced lifestyle.

 

#LI-Hybrid

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Account Manager - Retail, NielsenIQ

As an Account Manager - Retail at NIQ in Bucharest, Romania, you're stepping into a pivotal role in the Tech and Durables goods sector. Your mission? To gather pivotal consumer insights through strategic partnerships with retailers, whether they thrive in physical stores or online spaces. At NIQ, we pride ourselves on our ability to enhance our standing in industries like Electronics, Telecoms, IT, DIY, and more. Do you thrive on connecting with industry influencers and navigating market trends? Your expertise will drive retailer recruitment, improve data sourcing, and ensure our propositions reflect customer needs effectively. Here at NIQ, collaboration is key; you'll coordinate closely with our data science and operations teams to streamline processes and introduce new retailers into our fold. Your efforts won’t just support our business goals—they’ll actively shape the future of NIQ within the competitive landscape of Tech and Durables. With a focus on sales excellence and understanding market dynamics, your role will enable exciting new business opportunities for us. NIQ offers a nurturing environment that goes beyond just working hours; with private medical coverage, hybrid working options, and programs for personal and professional growth, we support you in achieving your best self.

Frequently Asked Questions (FAQs) for Account Manager - Retail Role at NielsenIQ
What are the key responsibilities of the Account Manager - Retail at NIQ?

As the Account Manager - Retail at NIQ, your key responsibilities revolve around identifying and engaging with vital industry touchpoints, facilitating retailer recruitment, and refining our value propositions. You'll also be involved in enhancing pitch documents, coordinating with internal teams to integrate new retailers, and ensuring that every strategy you devise is grounded in a solid understanding of market trends.

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What qualifications are required for the Account Manager - Retail position at NIQ?

To qualify for the Account Manager - Retail role at NIQ, you'll need a minimum of 3-5 years of related experience, particularly in sales. A solid understanding of the data analytics industry and current market trends is essential. We seek candidates who are adept at building relationships and possess a keen business acumen to help drive our retail strategies forward.

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How does NIQ support career development for Account Managers?

NIQ is committed to nurturing your career growth as an Account Manager - Retail through various initiatives. We offer access to LinkedIn Learning resources for skill enhancement, mentorship programs, and opportunities for volunteer work with support for emotional well-being. We prioritize creating an environment where continuous learning and professional development are at the forefront.

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What benefits come with the Account Manager - Retail position at NIQ?

Working as an Account Manager - Retail at NIQ comes with a plethora of benefits. These include private medical coverage, a flexible hybrid working environment, meal tickets, and vouchers during holidays. Additionally, we value our employees' time, offering opportunities for volunteering as well as an Employee Assistance Program to ensure emotional well-being.

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Can you describe the work culture at NIQ for Account Managers?

The work culture at NIQ, especially for Account Managers - Retail, focuses on collaboration, innovation, and inclusivity. We believe each team member plays an important role in our mission to provide unmatched consumer insights. Diversity, equity, and inclusion are embedded in our values, creating a supportive atmosphere where everyone's contributions are recognized and appreciated.

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Common Interview Questions for Account Manager - Retail
Can you describe a successful project you've led in the retail sector?

When answering this question, focus on a project where you made an impactful contribution as an Account Manager. Highlight your planning, execution, and the results achieved. Use the STAR method (Situation, Task, Action, Result) to succinctly convey your experience and emphasize the skills that are relevant to the role at NIQ.

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How do you identify key industry touchpoints in retail?

Discuss your approach to researching industry trends, networking, and leveraging data analytics. Mention specific tools or methodologies that have worked for you, and how understanding these touchpoints can help facilitate partnerships that drive growth for NIQ.

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What strategies do you use to negotiate agreements with retail partners?

Share your negotiation strategies focused on mutual benefits. Discuss how understanding the partner’s needs, presenting strong data, and building comprehensive pitches can help you secure favorable agreements. Be ready to provide specific examples from your past experiences.

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How do you stay updated on market trends affecting the retail industry?

Explain the sources you rely on for market intelligence—this could be industry reports, networking with industry professionals, or following market-specific media. Emphasize your proactive approach to staying informed and how it can enhance your role at NIQ.

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Describe your experience with data analytics in driving retail strategies.

Detail your experience in utilizing data analytics to enhance decision-making processes. Share examples of how analytics helped to identify opportunities or refine proposals, demonstrating your capability as an Account Manager at NIQ.

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What is your method for refining a value proposition for a retail partner?

Outline your strategic thinking process. Discuss how you gather feedback, understand customer needs, and adapt services to ensure competitiveness. Mention any frameworks or tools you utilize to define and communicate value effectively.

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How do you prioritize and manage multiple accounts as an Account Manager?

Share your approach to organization and prioritization, such as using CRM tools, project management software, or maintaining a detailed action plan for each account. Highlight strategies that ensure you stay on top of deadlines and deliverables.

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How do you handle conflicts or challenging conversations with retail partners?

Discuss your conflict resolution skills emphasizing active listening, empathy, and seeking win-win outcomes. Provide an example of a past challenging interaction and how you navigated it successfully, keeping the relationship with the partner intact.

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What motivates you as an Account Manager in the retail sector?

Here, focus on what drives your passion for the retail industry—be it the thrill of sales, the joy of building relationships, or the challenge of meeting ambitious targets. Express how this motivation aligns with the goals and objectives of NIQ.

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What tools or technologies do you use to support your work as an Account Manager?

Mention specific tools that facilitate account management or data analysis—this could include CRM systems, data visualization platforms, or project management apps. Explain how these tools enhance your ability to perform your role effectively at NIQ.

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DATE POSTED
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